---
title: "Pick Up Sticks — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/pick-up-sticks"
last_updated: "2026-08-08T14:17:13.930Z"
locale: en
meta:
description: "Niche score 45/100 · $150K/yr market · 216K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $150K/yr market · 216K searches/yr · $9.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pick Up Sticks — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **pick up sticks**
**Skip it**
Prices mostly outside the sweet spot ($5.91–$16.15) — this niche doesn't clear our bar today.
Market size 32Growth 28Conversion 77Competition 32Returns 87Price range 11Avg price 26Brand share 53Review moat 40Quality gap 53
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,513.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$150K**
$150K/yr · 216K searches
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.11**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.91–$16.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pick up sticks is a $150K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pick up sticks market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$137K–$182K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#390**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**19%**
- Toysmith21% - Pressman21% - Point Games16% - TriMagic8% - ZeeDix7% - Continuum Games7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/pick-up-sticks/trend)
## **Top pick up sticks search terms**
- **pick up sticks**107K/yr+3.4%7.6% conv. - **pick up sticks original game**23K/yr+2.0%8.0% conv. - **pickup sticks**19K/yr-2.4%5.2% conv. - **pickup sticks game**14K/yr+1.2%8.9% conv. - **pick up sticks game**12K/yr+19.7%8.3% conv. - **mikado**10K/yr+20.2%1.8% conv. - **palitos chinos para jugar**10K/yr+6.8%5.0% conv. - **pick up sticks game for kids**8K/yr-17.7%9.8% conv. - **sticks game**6K/yr-9.6%2.2% conv. - **pick-up sticks**3K/yr-12.0%3.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/pick-up-sticks/search-terms)
## **Top pick up sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$45K40%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toysmith Neato Pick-Up Sticks Classic Skill Game Assorted 41 Pieces**Toysmith**$9.65**4.5★2,798 rev](https://www.amazon.com/dp/B001BX6GWG) [2**Pressman Giant Pick Up Sticks - Classic Game from Yesterday Thats Fun Today Yellow One Size Fits All**Pressman**$6.96**4.3★23,895 rev](https://www.amazon.com/dp/B000VRE5G2) [3**Hi-Q Jumbo Pick Up Sticks Game: 41 Brightly Colored Plastic 9.5 Pick up Sticks in Storage Can for All Ages!**Point Games**$10.12**4.5★842 rev](https://www.amazon.com/dp/B07CZ5ZPCH) [4**Point Games Hi-Q Pick Up Sticks Game: 41 Brightly Colored Plastic 7 Pick up Sticks in Storage Can for All Ages!**Point Games**$7.60**4.5★842 rev](https://www.amazon.com/dp/B08RSR6NCB) [5**TriMagic Wooden Pick Up Sticks Original Game Set in Gift Box Pickup Sticks Game for Kids and Adults 41-Piece Classic Pick Up Stix Vintage Old Fashioned Toys for Family Nostalgic Toys from 50s 60s**TriMagic**$16.15**4.4★19 rev](https://www.amazon.com/dp/B0FR7B7SY4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TriMagic Wooden Pick Up Sticks Original Game Set in Gift Box Pickup Sticks Game for Kids and Adults 41-Piece Classic Pick Up Stix Vintage Old Fashioned Toys for Family Nostalgic Toys from 50s 60s**TriMagic**$16.15**19 rev10mo ago](https://www.amazon.com/dp/B0FR7B7SY4) [**ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls**ZeeDix**$8.97**555 rev2y ago](https://www.amazon.com/dp/B0CQT4CLGN) [**Continuum Games Way Back Toys Pick Up Sticks 30 Colorful Wooden and Easy**Continuum Games**$8.93**604 rev3y ago](https://www.amazon.com/dp/B0BM56Z8PG) [**Gonoelec 41 Piece 12 Inch Bamboo Pick Up Sticks Game Classic Table Game Fun Family Board Game Gift for Adults and Kids**Gonoelec**$7.08**170 rev3y ago](https://www.amazon.com/dp/B0B6HYR4BC) [**Point Games Hi-Q Pick Up Sticks Game: 41 Brightly Colored Plastic 7 Pick up Sticks in Storage Can for All Ages!**Point Games**$7.60**842 rev5y ago](https://www.amazon.com/dp/B08RSR6NCB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls**ZeeDix**$8.97**4.5★**▲ 196%**](https://www.amazon.com/dp/B0CQT4CLGN) [**TriMagic Wooden Pick Up Sticks Original Game Set in Gift Box Pickup Sticks Game for Kids and Adults 41-Piece Classic Pick Up Stix Vintage Old Fashioned Toys for Family Nostalgic Toys from 50s 60s**TriMagic**$16.15**4.4★**▲ 102%**](https://www.amazon.com/dp/B0FR7B7SY4) [**Point Games Hi-Q Pick Up Sticks Game: 41 Brightly Colored Plastic 7 Pick up Sticks in Storage Can for All Ages!**Point Games**$7.60**4.5★**▲ 94%**](https://www.amazon.com/dp/B08RSR6NCB) [**Hi-Q Jumbo Pick Up Sticks Game: 41 Brightly Colored Plastic 9.5 Pick up Sticks in Storage Can for All Ages!**Point Games**$10.12**4.5★**▲ 35%**](https://www.amazon.com/dp/B07CZ5ZPCH) [**Pressman Giant Pick Up Sticks - Classic Game from Yesterday Thats Fun Today Yellow One Size Fits All**Pressman**$6.96**4.3★**▲ 15%**](https://www.amazon.com/dp/B000VRE5G2)
**~~View all trending →~~**
## **What buyers say about pick up sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**49%
*“Fun game”*
**Quality-Overall**12%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“As Advertised”*
**Color**6%
*“nice colors”*
**Value For Money**4%
*“great price”*
**Storage Capacity**2%
*“Game and storage”*
**Weight Light**2%
*“The jacks are very lightweight”*
**Ease Of Use**2%
*“easy to use”*
**Educational-Overall**2%
*“Great for a Middle school science lesson”*
**Durability**2%
*“Durable and vibrant”*
### **What buyers complain about **
**Size-Overall**26%
*“These are for Little people- didnt know they were made this small- TOO SMALL- ugh”*
**Quality-Overall**15%
*“Inexpensive product and cheaply made”*
**Thickness**13%
*“Too light and too thick”*
**Functionality-Overall**8%
*“Not Sure They Work Well For Playing the Game”*
**Adhesion/Stickiness**8%
*“The stick ends are not as shown”*
**Hard Feel**4%
*“very rough not very smooth”*
**Value For Money**4%
*“Not really worth sending back as the cost was relatively cheap”*
**Instructions/User Manual/Troubleshooting**3%
*“The instruction paper is a nightmare”*
### **Top return reasons **
**Size-Overall**39%
**Quality-Overall**11%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Material Quality**5%
**Functionality-Overall**4%
**Adhesion/Stickiness**4%
**Strength**4%
**Thickness**3%
**Value For Money**3%
## **Common questions**
- **Is pick up sticks profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the pick up sticks niche?**
- 12 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in pick up sticks?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
- **When does demand for pick up sticks peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pick up sticks niche?**
- Listings span $5.91–$16.15; the average listing price is $9.11 (sweet spot $15–$100). The average incumbent carries 2,514 reviews — the moat a new listing must climb.
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