---
title: "Persona 5 Figure — $977K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/persona-5-figure"
last_updated: "2026-08-06T04:22:20.691Z"
locale: en
meta:
description: "Niche score 63/100 · $977K/yr market · 1.0M searches/yr · $81.22 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $977K/yr market · 1.0M searches/yr · $81.22 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Persona 5 Figure — $977K/yr Amazon US Niche (2026) - Flapen"
---
# **persona 5 figure**
**Launch it**
A $977K/yr market growing +74.8% this quarter with returns at 0.5% — clears our launch bar.
Market size 77Growth 81Conversion 15Competition 90Returns 97Price range 25Avg price 82Brand share 24Review moat 99Quality gap 21
**Review moat**
**Incredible****28.7**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$81.22**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+74.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$977K**
$977K/yr · 1.0M searches
**Price range**
**Okay****$16.73–$350.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, persona 5 figure is a $977K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul. Verdict: Launch it — 63/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **persona 5 figure market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$812K–$1.0M**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#6,509**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **23%**
- **Out of stock**
- **23.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**8%**
- Ichibansho Figure69% - Good Smile Company11% - Max Factory5% - McFarlane Toys3% - Kotobukiya3% - Banpresto2% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +74.8% search growth over the last 90 days.
40K30KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/persona-5-figure/trend)
## **Top persona 5 figure search terms**
- **ichibansho**586K/yr+85.3%0.1% conv. - **ichibansho figure**132K/yr+104.2%0.1% conv. - **persona figure**59K/yr+44.5%0.2% conv. - **persona 5 figure**53K/yr+31.9%0.2% conv. - **ichibansho naruto**25K/yr+93.4%0.1% conv. - **masterlise**48K/yr+6.3%0.1% conv. - **persona figures**20K/yr+73.6%0.1% conv. - **ichiban kuji**22K/yr+11.5%0.1% conv. - **naruto ichibansho**11K/yr+78.3%0.1% conv. - **persona 4 figure**11K/yr+64.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/persona-5-figure/search-terms)
## **Top persona 5 figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$29K6%$59K9%$88K12%$117K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ichibansho Figure - Persona 5 Royal - Joker Collectbile Statue**Ichibansho Figure**$96.71**4.8★23 rev](https://www.amazon.com/dp/B0FY7XV4JY) [2**Ichibansho Figure - My Hero Academia - Izuku Midoriya -U.A. High School 1-A- Masterlise Collectible Statue**Ichibansho Figure**$59.95**5.0★8 rev](https://www.amazon.com/dp/B0G2TCJ4MB) [3**Persona 3 Reload: P3R Protagonist Pop Up Parade PVC Figure**Good Smile Company**$50.85**4.7★17 rev](https://www.amazon.com/dp/B0DL5R75HH) [4**Ichibansho Figure - Naruto Shippuden - Pain (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue**Ichibansho Figure**$61.27**4.8★40 rev](https://www.amazon.com/dp/B0FY7WMVQ6) [5**Ichibansho Figure - Dragon Ball Z - Son Goten & Trunks (Battle of the Super Saiyan) Masterlise Collectbile Statue**Ichibansho Figure**$75.21**4.6★39 rev](https://www.amazon.com/dp/B0FY7VQHN4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hiya Genuine License Game Characters 1: 12 Action Figures Kits Persona 5 Joker 5.9 in No Assembly Model Collectible Game Action Figures**Pipigirl**$76.56**0 rev2mo ago](https://www.amazon.com/dp/B0H1GBXVR6) [**Ichibansho Figure - Attack on Titan - Levi (Battle of Heaven and Earth) Collectible Statue**Ichibansho**$59.37**0 rev6mo ago](https://www.amazon.com/dp/B0G41ZKLQM) [**Ichibansho Figure - JoJos Bizarre Adventure - Jotaro Kujo (The Gathering of Stars) Masterlise Collectible Statue**Ichibansho Figure**$54.03**0 rev6mo ago](https://www.amazon.com/dp/B0GFQ34BCZ) [**Ichibansho Figure - Jujutsu Kaisen - Hiromi Higuruma & Judgeman (Culling Game Arc -First-) Masterlise Expiece Collectible Statue**Ichibansho Figure**$83.25**2 rev7mo ago](https://www.amazon.com/dp/B0G765Z3N5) [**Ichibansho Figure - My Hero Academia - Izuku Midoriya -U.A. High School 1-A- Masterlise Collectible Statue**Ichibansho Figure**$59.95**8 rev8mo ago](https://www.amazon.com/dp/B0G2TCJ4MB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hiya Genuine License Game Characters 1: 12 Action Figures Kits Persona 5 Joker 5.9 in No Assembly Model Collectible Game Action Figures**Pipigirl**$76.56**0.0★**▲ 196%**](https://www.amazon.com/dp/B0H1GBXVR6) [**Ichibansho Figure - My Hero Academia - Katsuki Bakugo -U.A. High School 1-A- Masterlise Collectible Statue**Ichibansho Figure**$60.00**5.0★**▲ 182%**](https://www.amazon.com/dp/B0G2TCNG47) [**Ichibansho Figure - Dragon Ball Z - Son Goten & Trunks (Battle of the Super Saiyan) Masterlise Collectbile Statue**Ichibansho Figure**$75.21**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FY7VQHN4) [**Persona 3 Reload: P3R Protagonist Pop Up Parade PVC Figure**Good Smile Company**$50.85**4.7★**▲ 114%**](https://www.amazon.com/dp/B0DL5R75HH) [**Ichibansho Figure - My Hero Academia - Izuku Midoriya -U.A. High School 1-A- Masterlise Collectible Statue**Ichibansho Figure**$59.95**5.0★**▲ 108%**](https://www.amazon.com/dp/B0G2TCJ4MB)
**~~View all trending →~~**
## **What buyers say about persona 5 figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality”*
**Value For Money**20%
*“Great price for product”*
**Collectibles**12%
*“Glad to finally add it to the collection”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Design-Overall**8%
*“Artistically is is amazing”*
**Size-Overall**5%
*“really good size”*
**Color**4%
*“the colors look great”*
**Durability**2%
*“Awesome and extremely durable”*
**Stitch/Finish/Polish**2%
*“the finish on the eyes are cleanly applied without any smudging or bleed”*
**Display-Overall**1%
*“not a bootleg at all, super easy to put together and to display”*
### **What buyers complain about **
**Size-Overall**31%
*“This thing is huge”*
**Value For Money**13%
*“The aftermarket prices on this are absurd”*
**Assembly/Installation**10%
*“Assembly required”*
**Defective Material/Parts**4%
*“There's a slight flaw on the right”*
**Quality-Overall**3%
*“it may come with some quality control issues”*
**Color**1%
*“I didnt like the black stand”*
**Strength**1%
*“One of the building pieces on his base was also wobbly”*
**Stitch/Finish/Polish**1%
*“There are also very noticeable seams that are unsightly”*
**Thickness**1%
*“His face is much thinner”*
**Advertised Vs Actual Product**1%
*“it looks nothing like the pictures”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**25%
**Defective Material/Parts**24%
**Quality-Overall**12%
**Scratch Resistance**4%
**Functionality-Overall**2%
**Shape/Style**2%
**Connectivity-Overall**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
## **Common questions**
- **Is persona 5 figure profitable to sell on Amazon United States?**
- The niche generates $977K/yr across 71 tracked products. 22 of 37 products launched in the last 360 days are still selling. 90-day search growth is +74.8%. Flapen's verdict: Launch it (63/100).
- **How competitive is the persona 5 figure niche?**
- 14 brands and 101 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in persona 5 figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Assembly/Installation. The return rate is 0.5%.
- **When does demand for persona 5 figure peak?**
- Demand peaks in Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the persona 5 figure niche?**
- Listings span $16.73–$350.00; the average listing price is $81.22 (sweet spot $15–$100). The average incumbent carries 29 reviews — the moat a new listing must climb.
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