---
title: "Peaky Blinders — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/peaky-blinders"
last_updated: "2026-08-08T12:29:14.192Z"
locale: en
meta:
description: "Niche score 36/100 · $10K/yr market · 70K searches/yr · $24.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $10K/yr market · 70K searches/yr · $24.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Peaky Blinders — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **peaky blinders**
**Skip it**
Soft demand (-64.8% this quarter) — this niche doesn't clear our bar today.
Market size 2Growth 0Conversion 7Competition 80Returns 17Price range 86Avg price 95Brand share 64Review moat 58Quality gap 24
**Avg price**
**Incredible****$24.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.88–$104.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,164.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 70K searches
**Growth**
**Bad****-64.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, peaky blinders is a $10K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peaky blinders market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$25K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#76,024**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **49%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**99**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**29%**
- Peaky Blinders34% - Funko15% - Senker Fashion6% - Pinstant6% - theory116% - TOP-EX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.8% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Dec · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/peaky-blinders/trend)
## **Top peaky blinders search terms**
- **peaky blinders merchandise**33K/yr-67.1%0.8% conv. - **peaky blinders funko pop**8K/yr-59.9%0.9% conv. - **peaky blinders merch**11K/yr-69.8%0.7% conv. - **peaky blinders gifts**7K/yr-40.3%0.9% conv. - **funko pop peaky blinders**3K/yr-48.1%1.6% conv. - **peaky blinders funko**3K/yr-64.5%0.2% conv. - **thomas shelby funko pop**3K/yr-62.7%0.3% conv. - **tommy shelby funko pop**1K/yr-72.1%1.1% conv. - **funko peaky blinders**852/yr-66.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/peaky-blinders/search-terms)
## **Top peaky blinders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2896%$5789%$86712%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peaky Blinders Portraits Grid T-Shirt Grey XL**Peaky Blinders**$20.56**5.0★11 rev](https://www.amazon.com/dp/B0C57XBP1J) [2**Peaky Blinders Pajamas Womens Ladies T-Shirt & Leggings Bottoms PJ Set X-Large Grey**Peaky Blinders**$22.37**4.4★103 rev](https://www.amazon.com/dp/B09GKXG74X) [3**theory11 Peaky Blinders Playing Cards Premium Officially Licensed Deck Luxury Collectible Cards with Antique Gold Foil & Tactile Embossing for Fans & Card Players**theory11**$12.81**5.0★50 rev](https://www.amazon.com/dp/B0G83SB1DZ) [4**Senker Fashion 2 Pieces Newsboy Cap for Men**Senker Fashion**$16.58**4.4★3,037 rev](https://www.amazon.com/dp/B09CPDWXYF) [5**Peaky Blinders Dressing Gown Men Adults Garrison Tailor Black Pjs Robe Large**Peaky Blinders**$44.99**4.7★169 rev](https://www.amazon.com/dp/B09HKWCF36)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Peaky Blinders Razor Blade Shelby TV Show By the Order Of Small Heath Birmingham 1919 Guns 1.2 Enamel Pin Badge**Pinstant**$14.96**2 rev6mo ago](https://www.amazon.com/dp/B0GJHRT9W2) [**theory11 Peaky Blinders Playing Cards Premium Officially Licensed Deck Luxury Collectible Cards with Antique Gold Foil & Tactile Embossing for Fans & Card Players**theory11**$12.81**50 rev7mo ago](https://www.amazon.com/dp/B0G83SB1DZ) [**Penzedu Vintage Metal Tin Sign Creative Funny Novelty by Order of The Peaky Fucking Blinders Retro Poster Plaque Wall Art Decor for Man Cave Cafes Store Club Home Living Room Garden Bedroom 8x12 in**Penzedu**$8.88**3 rev1y ago](https://www.amazon.com/dp/B0DQH1W58B) [**Taidor Mens Denim Cotton Newsboy Cap Ivy Gatsby Driving Hunting Cabbie Hat Coffee**Taidor**$14.83**256 rev1y ago](https://www.amazon.com/dp/B0DPM85BY4) [**Peaky Blinders Unisex Adult The Shelby Brothers T-Shirt (L) (Black)**Peaky Blinders**$18.14**17 rev1y ago](https://www.amazon.com/dp/B07KZHV8BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Peaky Blinders Unisex Adult Portrait Grid Cotton T-Shirt (L) (Charcoal Grey)**Peaky Blinders**$20.71**5.0★**▲ 336%**](https://www.amazon.com/dp/B0C57YXGRZ) [**Peaky Blinders Razor Blade Shelby TV Show By the Order Of Small Heath Birmingham 1919 Guns 1.2 Enamel Pin Badge**Pinstant**$14.96**5.0★**▲ 216%**](https://www.amazon.com/dp/B0GJHRT9W2) [**Wonderful Fashion Mens Herringbone Tweed Wool Blend Snap Front Newsboy Hat (DK.Grey LXL)**Wonderful Fashion**$12.63**4.3★**▲ 200%**](https://www.amazon.com/dp/B0103JEQYS) [**TOP-EX Mens 100% Linen Flat Cap Summer Ivy Newsboy Hat Natural Beige M/L**TOP-EX**$23.01**4.5★**▲ 176%**](https://www.amazon.com/dp/B0D2MP6DR4) [**Taidor Mens Denim Cotton Newsboy Cap Ivy Gatsby Driving Hunting Cabbie Hat Coffee**Taidor**$14.83**4.6★**▲ 162%**](https://www.amazon.com/dp/B0DPM85BY4)
**~~View all trending →~~**
## **What buyers say about peaky blinders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“fit accurate”*
**Quality-Overall**18%
*“The cards are great quality”*
**Value For Money**12%
*“GREAT PRICE TOO”*
**Advertised Vs Actual Product**7%
*“as advertised”*
**Comfort-Overall**7%
*“Very comfortable”*
**Collectibles**6%
*“Awesome cards”*
**Material Quality**5%
*“this one is comfortable with good quality material”*
**Color**4%
*“Colors are great”*
**Weight Light**3%
*“lightweight”*
**Design-Overall**3%
*“Great design”*
### **What buyers complain about **
**Size-Overall**39%
*“is too short”*
**Quality-Overall**17%
*“Very cheap quality”*
**Wrinkles**7%
*“It came with a weird crease because it was shrinkwrapped for shipment”*
**Shape/Style**3%
*“A bit snug”*
**Thickness**3%
*“The card stock is fairly thin”*
**Frame Quality**2%
*“the frame is cheap plastic”*
**Audio Quality**2%
*“the switchboard would not work or play sounds on an iPad”*
**Strength**2%
*“Flimsy and cheap”*
**Gifting Purpose**2%
*“Im not usually a very good gift buyer”*
**Weight Heavy**1%
*“It's a little on the heavy side for summer wear”*
### **Top return reasons **
**Size-Overall**73%
**Shape/Style**4%
**Color**4%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Neck Fit**1%
**Width**1%
**Value For Money**1%
**Wrinkles**1%
## **Common questions**
- **Is peaky blinders profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -64.8%. Flapen's verdict: Skip it (36/100).
- **How competitive is the peaky blinders niche?**
- 22 brands and 99 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in peaky blinders?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 7.2% — above our launch gate.
- **When does demand for peaky blinders peak?**
- Demand peaks in Mar–Apr–Dec; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the peaky blinders niche?**
- Listings span $8.88–$104.41; the average listing price is $24.92 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.
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