---
title: "Paw Patrol Stickers — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paw-patrol-stickers"
last_updated: "2026-08-08T13:47:18.184Z"
locale: en
meta:
description: "Niche score 48/100 · $290K/yr market · 291K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $290K/yr market · 291K searches/yr · $9.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Stickers — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol stickers**
**Skip it**
Soft demand (-30.4% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 10Conversion 89Competition 35Returns 96Price range 27Avg price 29Brand share 60Review moat 80Quality gap 20
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****403.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$290K**
$290K/yr · 291K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.48**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.52–$18.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol stickers is a $290K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol stickers market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$284K–$379K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#1,572**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**24%**
- Disney22% - Bendon16% - Horizon Group USA11% - GRAPHICS & MORE11% - Nickelodeon9% - Unique6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.4% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/paw-patrol-stickers/trend)
## **Top paw patrol stickers search terms**
- **paw patrol stickers**244K/yr-32.2%9.3% conv. - **paw patrol stickers for kids 2-4**11K/yr-29.2%11.6% conv. - **paw patrol sticker**13K/yr-20.3%6.3% conv. - **stickers paw patrol**7K/yr-18.5%6.4% conv. - **paw patrol stickers large**5K/yr-3.5%4.3% conv. - **paw patrol vinyl stickers**4K/yr-2.1%3.6% conv. - **paw patrol stickers for kids**6K/yr-23.8%10.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paw-patrol-stickers/search-terms)
## **Top paw patrol stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Sticker Book Over 300+ - Perfect for Gifts Party Favor Goodies Reward Scrapbooking Stocking Stuffer Children Craft Classroom School for Kids Girls Boys Toddlers**Disney**$4.65**4.6★603 rev](https://www.amazon.com/dp/B08779XX2P) [2**Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers**Bendon**$6.02**4.7★93 rev](https://www.amazon.com/dp/B0FK1DM366) [3**Horizon Group USA Puffy Sticker Playset for Kids Paw Patrol**Horizon Group USA**$6.47**4.7★966 rev](https://www.amazon.com/dp/B0CDYF5SM1) [4**PAW Patrol 50ct Vinyl L Deluxe Stickers Variety Tablet Indoor/Outdoor**GRAPHICS & MORE**$13.18**4.8★97 rev](https://www.amazon.com/dp/B0DT11Q99G) [5**Paw Patrol Stickers Party Favors for Boys & Girls 12 Pack Bundle**Nickelodeon**$8.46**4.8★222 rev](https://www.amazon.com/dp/B0CWBW657C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fun Express 1 1/2 PAW Patrol Character Sticker Roll 100 Pieces**Fun Express**$10.32**28 rev7mo ago](https://www.amazon.com/dp/B0GD91CY6D) [**Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers**Bendon**$6.02**93 rev1y ago](https://www.amazon.com/dp/B0FK1DM366) [**SmileMakers PAW Patrol Signature Stickers Multicolor Paper 2.5 Inches Square Shape 100 Count Made in USA**SmileMakers**$11.85**18 rev1y ago](https://www.amazon.com/dp/B0FG8KK4HS) [**Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad**Melissa & Doug**$7.56**258 rev1y ago](https://www.amazon.com/dp/B0DKVRPQRJ) [**PAW Patrol to The Rescue 50ct Vinyl L Deluxe Tablet Indoor/Outdoor**GRAPHICS & MORE**$12.88**11 rev1y ago](https://www.amazon.com/dp/B0F8BHCQ3F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**4.8★**▲ 210%**](https://www.amazon.com/dp/B0DH8FC2KZ) [**PAW Patrol to The Rescue 50ct Vinyl L Deluxe Tablet Indoor/Outdoor**GRAPHICS & MORE**$12.88**4.4★**▲ 130%**](https://www.amazon.com/dp/B0F8BHCQ3F) [**Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad**Melissa & Doug**$7.56**4.8★**▲ 113%**](https://www.amazon.com/dp/B0DKVRPQRJ) [**Fun Express 1 1/2 PAW Patrol Character Sticker Roll 100 Pieces**Fun Express**$10.32**4.7★**▲ 101%**](https://www.amazon.com/dp/B0GD91CY6D) [**Paw Patrol Reward Sticker Pad | Cartoon Activity Book | Learning & Craft Activity Book | Paw Patrol Reward Certificate Stickers | Over 100 Stickers**Bendon**$6.02**4.7★**▲ 63%**](https://www.amazon.com/dp/B0FK1DM366)
**~~View all trending →~~**
## **What buyers say about paw patrol stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**18%
*“This is such a cool toy”*
**Quality-Overall**14%
*“Excellent quality”*
**Gifting Purpose**9%
*“Gift given”*
**Size-Overall**8%
*“Size is accurate”*
**Adhesion/Stickiness**7%
*“sticks good”*
**Ease Of Use**6%
*“Engagement and Ease of Use”*
**Color**6%
*“Awesome great color”*
**Value For Money**5%
*“Good value for money”*
**Durability**4%
*“they are very durable I love it because it last a long time the sticky”*
**Developmental Needs**3%
*“Great for kids”*
### **What buyers complain about **
**Size-Overall**39%
*“Very tiny stickers”*
**Adhesion/Stickiness**11%
*“the adhesive on the stickers is not good”*
**Durability**11%
*“Lasted a couple days”*
**Value For Money**8%
*“I find it expensive for what you get”*
**Shrinkage Resistance**4%
*“Talk about shrinkflation”*
**Advertised Vs Actual Product**4%
*“Said it was 4 sheets but only 2 folded in half”*
**Quality-Overall**2%
*“Low quality”*
**Ease Of Use**2%
*“we couldnt use it”*
**Choking**2%
*“Potential Choking Hazard”*
**Stitch/Finish/Polish**1%
*“the seam was unraveling”*
### **Top return reasons **
**Size-Overall**43%
**Adhesion/Stickiness**16%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Functionality-Overall**3%
**Color**2%
**Product Condition**2%
**Gifting Purpose**2%
**Quality-Overall**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is paw patrol stickers profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the paw patrol stickers niche?**
- 13 brands and 43 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in paw patrol stickers?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Durability. The return rate is 0.8%.
- **When does demand for paw patrol stickers peak?**
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the paw patrol stickers niche?**
- Listings span $4.52–$18.96; the average listing price is $9.48 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.
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