---
title: "Paw Patrol Crafts — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paw-patrol-crafts"
last_updated: "2026-08-08T11:53:39.229Z"
locale: en
meta:
description: "Niche score 51/100 · $136K/yr market · 110K searches/yr · $14.60 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $136K/yr market · 110K searches/yr · $14.60 avg price. Soft demand (-20.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paw Patrol Crafts — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol crafts**
**Worth a look**
Shows low returns (1.0%), but soft demand (-20.7% this quarter) keeps it on the watch list.
Market size 30Growth 15Conversion 81Competition 86Returns 95Price range 67Avg price 72Brand share 25Review moat 42Quality gap 23
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.60**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.35–$35.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,337.08**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$136K**
$136K/yr · 110K searches
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol crafts is a $136K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol crafts market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$146K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **51%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 79%
**Open market**
**7%**
- Melissa & Doug32% - Crayola22% - Horizon Group USA14% - LUV HER13% - Skillmatics10% - Lollipop3% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/paw-patrol-crafts/trend)
## **Top paw patrol crafts search terms**
- **paw patrol crafts**19K/yr-21.1%4.3% conv. - **paw patrol craft**15K/yr-12.9%5.3% conv. - **paw patrol travel toys**8K/yr-1.3%5.7% conv. - **paw patrol arts and crafts**12K/yr-19.6%6.3% conv. - **paw patrol art**8K/yr-22.2%5.7% conv. - **paw patrol sticker wow**11K/yr-38.8%12.0% conv. - **sticker wow paw patrol**9K/yr-37.3%18.9% conv. - **paw patrol painting kit for kids**7K/yr-25.8%5.2% conv. - **paw patrol crafts for kids ages 3-5**5K/yr-23.2%6.3% conv. - **paw patrol activity set**5K/yr-12.2%4.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paw-patrol-crafts/search-terms)
## **Top paw patrol crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Scribble Scrubbie PAW Patrol Figurine Playset Customizable PAW Patrol Toys & Gifts for Toddlers Reusable Coloring Activity Ages 3+**Crayola**$10.06**4.7★397 rev](https://www.amazon.com/dp/B0DD8S8THQ) [2**Melissa & Doug PAW Patrol Craft Kit - 3 Decorate Your Own Pup Figurines for Boys and Girls PAW Patrol Painting Set Activity for Birthday Parties Ages 6+**Melissa & Doug**$13.73**4.8★2,569 rev](https://www.amazon.com/dp/B08XTHW2ZG) [3**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**4.8★728 rev](https://www.amazon.com/dp/B0DH8FC2KZ) [4**Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad**Melissa & Doug**$7.56**4.8★258 rev](https://www.amazon.com/dp/B0DKVRPQRJ) [5**Crayola PAW Patrol Art Kit (60+Pcs) Art Set for Kids PAW Patrol Toys & Gifts PAW Patrol Coloring Set Gift for Boys & Girls Ages 4+**Crayola**$18.12**4.8★37 rev](https://www.amazon.com/dp/B0CRHWXSY8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skillmatics Search and Find PAW Patrol Reusable Preschool Activity**Skillmatics**$34.91**17,683 rev10mo ago](https://www.amazon.com/dp/B0FQVC9MGX) [**Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol**Skillmatics**$21.66**4,213 rev11mo ago](https://www.amazon.com/dp/B0FN4HWDLT) [**Skillmatics Foil Fun PAW Patrol Mess-Free Art & Craft Kit for Kids**Skillmatics**$24.77**33 rev1y ago](https://www.amazon.com/dp/B0FGQGFNS6) [**Melissa & Doug Sticker Wow! PAW Patrol Skye Stamper Toy and Activity Pad**Melissa & Doug**$7.56**258 rev1y ago](https://www.amazon.com/dp/B0DKVRPQRJ) [**Melissa & Doug Sticker Wow! PAW Patrol Marshall Stamper Toy**Melissa & Doug**$7.49**173 rev1y ago](https://www.amazon.com/dp/B0DKVGQDDY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$13.35**4.6★**▲ 260%**](https://www.amazon.com/dp/B0DH9S3C3G) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.53**4.8★**▲ 233%**](https://www.amazon.com/dp/B0DH8GZ1JC) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**4.8★**▲ 210%**](https://www.amazon.com/dp/B0DH8FC2KZ) [**Skillmatics Search and Find PAW Patrol Reusable Preschool Activity**Skillmatics**$34.91**4.7★**▲ 174%**](https://www.amazon.com/dp/B0FQVC9MGX) [**Crayola Paw Patrol Color Wonder Metallic Mess Free Coloring Set Gift for Kids 3 4 5 6**Crayola**$8.48**4.5★**▲ 172%**](https://www.amazon.com/dp/B09GW8MHVK)
**~~View all trending →~~**
## **What buyers say about paw patrol crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**32%
*“Fun for the whole family”*
**Gifting Purpose**9%
*“Excellent gift”*
**Quality-Overall**7%
*“Very good quality set”*
**Value For Money**6%
*“fair price”*
**Color**5%
*“Awesome great color”*
**Size-Overall**4%
*“Perfect size for him to travel with”*
**Ease Of Use**4%
*“Very easy to use”*
**Mess Free**4%
*“No mess”*
**Durability**3%
*“They are durable”*
**Creativity**3%
*“Very fun, and creative”*
### **What buyers complain about **
**Value For Money**19%
*“Not much in the kit for the price”*
**Color**10%
*“it's not colorful”*
**Size-Overall**8%
*“The markers are small”*
**Durability**6%
*“broke almost immediately”*
**Quality-Overall**5%
*“Less quality than Melissa and Doug”*
**Adhesion/Stickiness**5%
*“the glue stick didnt work at all”*
**Material Quality**3%
*“Cheap material”*
**Functionality-Overall**3%
*“The compass and whistle dont actually work”*
**Ease Of Use**3%
*“we couldnt use it”*
**Advertised Vs Actual Product**3%
*“Not as described”*
### **Top return reasons **
**Size-Overall**27%
**Value For Money**17%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**7%
**Quality-Overall**5%
**Product Condition**5%
**Functionality-Overall**5%
**Gifting Purpose**4%
**Defective Material/Parts**3%
**Color**2%
## **Common questions**
- **Is paw patrol crafts profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 51 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the paw patrol crafts niche?**
- 13 brands and 84 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in paw patrol crafts?**
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 1.0%.
- **When does demand for paw patrol crafts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the paw patrol crafts niche?**
- Listings span $5.35–$35.00; the average listing price is $14.60 (sweet spot $15–$100). The average incumbent carries 2,337 reviews — the moat a new listing must climb.
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