---
title: "Paw Patrol Coloring Book — $230K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paw-patrol-coloring-book"
last_updated: "2026-08-08T11:48:57.548Z"
locale: en
meta:
description: "Niche score 39/100 · $230K/yr market · 185K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $230K/yr market · 185K searches/yr · $9.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Coloring Book — $230K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 15Conversion 96Competition 18Returns 97Price range 35Avg price 29Brand share 5Review moat 32Quality gap 23
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$230K**
$230K/yr · 185K searches
**Price range**
**Okay****$2.80–$21.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,266.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.52**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paw patrol coloring book is a $230K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol coloring book market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$190K–$238K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#486**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **42%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Nickelodeon39% - Bendon27% - Crayola19% - LUV HER7% - Horizon Group USA6% - Skillmatics2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/paw-patrol-coloring-book/trend)
## **Top paw patrol coloring book search terms**
- **paw patrol coloring book**107K/yr-17.4%7.9% conv. - **paw patrol coloring**23K/yr-26.2%3.8% conv. - **paw patrol coloring books for kids 3-5**19K/yr-5.6%10.0% conv. - **paw patrol activity**13K/yr-39.0%1.5% conv. - **paw patrol coloring book ages 2-4**8K/yr-40.8%10.4% conv. - **paw patrol coloring books**7K/yr-6.0%5.8% conv. - **coloring book paw patrol**5K/yr-9.8%8.7% conv. - **coloring books paw patrol**3K/yr-10.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paw-patrol-coloring-book/search-terms)
## **Top paw patrol coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$46K30%$69K40%$92K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paw Patrol Coloring Books - 2 Pack**Nickelodeon**$7.03**4.7★3,340 rev](https://www.amazon.com/dp/B00SK9LT30) [2**Paw Patrol Coloring Books for Kids 3-5 4-8 - 4pk Activity Bundle + Stickers**Bendon**$14.24**4.7★465 rev](https://www.amazon.com/dp/B06XJ6NSY5) [3**Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+**Crayola**$5.59**4.8★11,921 rev](https://www.amazon.com/dp/B0DTB3KPTB) [4**Bendon Paw Patrol Jumbo Coloring Book**Bendon**$4.95**4.0★423 rev](https://www.amazon.com/dp/B07TWT9C4K) [5**Crayola PAW Patrol Coloring Book (288pgs) Kids Coloring Book Pages & Stickers PAW Patrol Gift Travel Activity Toddler Toys 3+**Crayola**$2.80**4.8★3,790 rev](https://www.amazon.com/dp/B08LQNW75X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Skillmatics Scissor Skills Preschool Activity Book Snip Snip PAW Patrol**Skillmatics**$21.66**4,213 rev11mo ago](https://www.amazon.com/dp/B0FN4HWDLT) [**Crayola PAW Patrol Color Wonder Mess Free Coloring Set Metallic Markers & Paper PAW Patrol Toys Toddler Coloring Kit Travel Activity Gift for Kids 3+**Crayola**$5.59**11,921 rev1y ago](https://www.amazon.com/dp/B0DTB3KPTB) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.53**728 rev1y ago](https://www.amazon.com/dp/B0DH8GZ1JC) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**728 rev1y ago](https://www.amazon.com/dp/B0DH8FC2KZ) [**LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$13.35**190 rev1y ago](https://www.amazon.com/dp/B0DH9S3C3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.53**4.8★**▲ 198%**](https://www.amazon.com/dp/B0DH8GZ1JC) [**LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$13.35**4.6★**▲ 174%**](https://www.amazon.com/dp/B0DH9S3C3G) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**4.8★**▲ 163%**](https://www.amazon.com/dp/B0DH8FC2KZ) [**Bendon Paw Patrol Jumbo Coloring Book**Bendon**$4.95**4.0★**▲ 122%**](https://www.amazon.com/dp/B07TWT9C4K) [**Bendon Publishing Paw Patrol Lets Go Jumbo Color and Activity Book - 64 Pages**Bendon**$4.54**4.6★**▲ 119%**](https://www.amazon.com/dp/B07LGXYM2M)
**~~View all trending →~~**
## **What buyers say about paw patrol coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**18%
*“Birthday present”*
**Color**17%
*“My son loves it he enjoys seeing the colors”*
**Value For Money**13%
*“Worth it”*
**Fun/Entertainment Experience**13%
*“Great activity for children”*
**Quality-Overall**7%
*“Decent size and big pictures”*
**Mess Free**6%
*“Easy and mess free”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Size-Overall**5%
*“It is a perfect size for her little hands to hold”*
**Durability**2%
*“hold up well with repeated use”*
**Strength**2%
*“It is sturdy”*
### **What buyers complain about **
**Value For Money**13%
*“Dollar store Is cheaper”*
**Color**12%
*“No color at all”*
**Size-Overall**10%
*“its actually huge”*
**Thickness**8%
*“But I wish the pages were thicker”*
**Quality-Overall**6%
*“Less quality than Melissa and Doug”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Durability**4%
*“The headband ear piece was broken with in a few days”*
**Functionality-Overall**4%
*“3 out of 5 markers were dry and didnt work”*
**Strap/String Quality**4%
*“The string not very strong”*
**Strength**4%
*“fragile”*
### **Top return reasons **
**Size-Overall**26%
**Value For Money**25%
**Advertised Vs Actual Product**12%
**Color**9%
**Quality-Overall**8%
**Product Condition**3%
**Gifting Purpose**3%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Weight Heavy**1%
## **Common questions**
- **Is paw patrol coloring book profitable to sell on Amazon United States?**
- The niche generates $230K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the paw patrol coloring book niche?**
- 6 brands and 44 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in paw patrol coloring book?**
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 0.5%.
- **When does demand for paw patrol coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the paw patrol coloring book niche?**
- Listings span $2.80–$21.66; the average listing price is $9.52 (sweet spot $15–$100). The average incumbent carries 3,267 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)