---
title: "Paw Patrol Bath Toy — $299K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paw-patrol-bath-toy"
last_updated: "2026-08-06T05:49:13.094Z"
locale: en
meta:
description: "Niche score 55/100 · $299K/yr market · 377K searches/yr · $19.62 avg price. Soft demand (+1.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $299K/yr market · 377K searches/yr · $19.62 avg price. Soft demand (+1.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paw Patrol Bath Toy — $299K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol bath toy**
**Worth a look**
Shows low returns (1.2%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Market size 51Growth 27Conversion 50Competition 80Returns 91Price range 79Avg price 87Brand share 36Review moat 47Quality gap 30
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.62**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Great****$6.85–$48.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$299K**
$299K/yr · 377K searches
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,804.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol bath toy is a $299K/yr Amazon United States market (377K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jun–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol bath toy market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$245K–$294K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#590**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **66%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**126**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**13%**
- SwimWays40% - Paw Patrol23% - LUV HER8% - Ginsey7% - Nickelodeon4% - Crocs4% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/paw-patrol-bath-toy/trend)
## **Top paw patrol bath toy search terms**
- **paw patrol bath toys**128K/yr-34.0%2.9% conv. - **paw patrol pool toys**39K/yr+117.6%4.9% conv. - **paw patrol water toys**28K/yr+78.0%2.9% conv. - **paw patrol pool**11K/yr+64.7%1.8% conv. - **paw patrol aqua pups**25K/yr-16.9%1.3% conv. - **paw patrol beach toys**8K/yr+51.1%1.6% conv. - **paw patrol swim toys**7K/yr+88.4%4.9% conv. - **aqua pups**18K/yr-24.1%0.6% conv. - **aqua pups paw patrol toys**16K/yr-17.1%1.7% conv. - **paw patrol finger puppets**14K/yr-41.5%8.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paw-patrol-bath-toy/search-terms)
## **Top paw patrol bath toy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9K6%$18K9%$27K12%$36K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SwimWays PAW Patrol Zoom-A-Rays Water Toys Kids Pool & Diving Toys PAW Patrol Party Accessories for Kids Aged 5 & Up 2-Pack**SwimWays**$11.22**4.5★4,399 rev](https://www.amazon.com/dp/B0B4YNG9Z8) [2**SwimWays Paw Patrol Paddlin Pups Pool Toys & Outdoor Games Bath Toys & Pool Party Supplies for Kids Aged 4 & Up No Batteries Required Chase**SwimWays**$15.60**4.2★1,837 rev](https://www.amazon.com/dp/B075VN8HTV) [3**SwimWays Paw Patrol Paddlin Pups Pool Toys & Outdoor Games Bath Toys & Pool Party Supplies for Kids Aged 4 & Up No Batteries Required Skye**SwimWays**$13.14**4.2★1,161 rev](https://www.amazon.com/dp/B075VLY1GF) [4**SwimWays PAW Patrol Floatin Figures Pool Toys 2-Pack for Ages 3+**SwimWays**$19.89**4.7★281 rev](https://www.amazon.com/dp/B0B4Y11GG3) [5**Paw Patrol Adventure Bay Bath Playset with Light-up Chase Vehicle Bath Toy for Kids Aged 3 and up**Paw Patrol**$28.92**4.5★2,511 rev](https://www.amazon.com/dp/B08HR4KC2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tub Works Ocean Rescue Vehicles Light Up Bath Toys 6 Pack | Water-Activated Light Up Toys Flash & Change Color | Easy-Grip Baby & Toddler Bath Toys | Sensory Toys with Bath Lights for Kids Bath**Tub Works**$15.74**552 rev7mo ago](https://www.amazon.com/dp/B0G5WBGTWK) [**Paw Patrol Sea Patroller Vehicle with Chase and Shark Figure**Paw Patrol**$26.91**100 rev8mo ago](https://www.amazon.com/dp/B0FF4J8YRH) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.98**728 rev1y ago](https://www.amazon.com/dp/B0DH8FC2KZ) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.53**728 rev1y ago](https://www.amazon.com/dp/B0DH8GZ1JC) [**LUV HER Paw Patrol Girls Jewelry Set - Dress up 3 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$13.35**190 rev1y ago](https://www.amazon.com/dp/B0DH9S3C3G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Paw Patrol Sandal water shoes for Kids Girls - Skye Everest Beach Pool Open Toe Slip-on Waterproof Slides with Backstrap - Pink (size 11-12 Little Kid)**Nickelodeon**$22.11**4.6★**▲ 171%**](https://www.amazon.com/dp/B09HNBQQPW) [**Nickelodeon Paw Patrol Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Little Kids**Paw Patrol**$21.19**4.7★**▲ 156%**](https://www.amazon.com/dp/B092RK367D) [**Crocs Unisex-Child Paw Patrol Clogs Kid and Toddler Shoes Blue 9 Toddler**Crocs**$42.34**4.6★**▲ 144%**](https://www.amazon.com/dp/B0BX7FVKDM) [**Nickelodeon Paw Patrol Sandal water shoes for Kids Girls - Skye Everest Beach Pool Open Toe Slip-on Waterproof Slides with Backstrap - Pink (size 5-6 toddler)**Nickelodeon**$21.35**4.6★**▲ 139%**](https://www.amazon.com/dp/B09HN79SXC) [**LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+**LUV HER**$13.53**4.8★**▲ 126%**](https://www.amazon.com/dp/B0DH8GZ1JC)
**~~View all trending →~~**
## **What buyers say about paw patrol bath toy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**29%
*“Fun for kids”*
**Quality-Overall**10%
*“Good Quality”*
**Size-Overall**9%
*“True to size”*
**Value For Money**8%
*“Worth it”*
**Gifting Purpose**8%
*“Adorable gift”*
**Durability**4%
*“Quality and Durability”*
**Brightness/Shine/Glow**3%
*“They all light up very bright”*
**Color**3%
*“Colorfully bright”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“They are softer than I thought they would be which is perfect :”*
### **What buyers complain about **
**Size-Overall**28%
*“Small balls”*
**Quality-Overall**9%
*“Cheap quality”*
**Value For Money**7%
*“Too expensive”*
**Durability**6%
*“Can break easily”*
**Functionality-Overall**4%
*“it doesnt work very well”*
**Water Resistance**4%
*“The tub toys are not water proof”*
**Brightness/Shine/Glow**4%
*“Glitter issues”*
**Defective Material/Parts**2%
*“the valve was malfunctioning”*
**Leak-Proof**2%
*“Has water leak between the tank”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
### **Top return reasons **
**Size-Overall**46%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Feet Fit**5%
**Functionality-Overall**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Length**3%
**Gifting Purpose**2%
**Leak-Proof**2%
## **Common questions**
- **Is paw patrol bath toy profitable to sell on Amazon United States?**
- The niche generates $299K/yr across 58 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the paw patrol bath toy niche?**
- 16 brands and 126 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in paw patrol bath toy?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for paw patrol bath toy peak?**
- Demand peaks in Jun–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the paw patrol bath toy niche?**
- Listings span $6.85–$48.03; the average listing price is $19.62 (sweet spot $15–$100). The average incumbent carries 1,805 reviews — the moat a new listing must climb.
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