---
title: "Parks and Rec — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/parks-and-rec"
last_updated: "2026-08-08T15:10:26.618Z"
locale: en
meta:
description: "Niche score 48/100 · $36K/yr market · 105K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $36K/yr market · 105K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parks and Rec — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **parks and rec**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 19Conversion 23Competition 86Returns 82Price range 79Avg price 83Brand share 64Review moat 85Quality gap 18
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Great****302.59**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.25**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.90–$54.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$36K**
$36K/yr · 105K searches
According to Flapen's Amazon United States niche tracking, parks and rec is a $36K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parks and rec market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#121,674**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **47%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**162**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**29%**
Top 20: 66%
**Open market**
**30%**
- Funko32% - Treat Yo Self Funny Parks Rec Recreation Merch14% - NBC11% - Parks and Recreation5% - Silver Buffalo4% - Bioworld4%
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -12.2% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Holiday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/parks-and-rec/trend)
## **Top parks and rec search terms**
- **parks and rec**47K/yr-4.0%0.2% conv. - **parks and rec merch**28K/yr-23.8%0.9% conv. - **parks and rec funko pop**13K/yr-12.3%1.8% conv. - **parks and rec gifts**8K/yr-30.2%0.7% conv. - **funko pop parks and rec**4K/yr-4.2%1.6% conv. - **parks and recreation funko pop**2K/yr-17.1%1.0% conv. - **parks and recreation merchandise**3K/yr-5.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/parks-and-rec/search-terms)
## **Top parks and rec products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3602%$7193%$1K4%$1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Treat Yo Self Funny Parks Rec Recreation Hamburger Tote Bag**Treat Yo Self Funny Parks Rec Recreation Merch**$18.98**0.0★0 rev](https://www.amazon.com/dp/B0G6BWS492) [2**Funko Parks and Recreation POP | Ben Wyatt**Funko**$9.09**4.8★110 rev](https://www.amazon.com/dp/B098KBVBC1) [3**Bioworld Parks & Rec Sitcom Burt Macklin Mens Sleep Pajama Pants-XX-Large**Bioworld**$22.99**4.0★5 rev](https://www.amazon.com/dp/B07YQ6W8D5) [4**Funko Pop TV: Parks & Recreation 15th Anniversary - Leslie Knope in Wedding Dress - Parks and Recreation - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$11.72**5.0★38 rev](https://www.amazon.com/dp/B09YDGZHNG) [5**Funko POP! TV: Parks and Recreation 15th - April Ludgate**Funko**$12.58**5.0★36 rev](https://www.amazon.com/dp/B0CND4HD4J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Treat Yo Self Funny Parks Rec Recreation Hamburger Tote Bag**Treat Yo Self Funny Parks Rec Recreation Merch**$18.98**0 rev7mo ago](https://www.amazon.com/dp/B0G6BWS492) [**Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Medium Ivory**NBC**$38.90**0 rev1y ago](https://www.amazon.com/dp/B0DH8N42Y1) [**Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Large Ivory**NBC**$39.95**0 rev1y ago](https://www.amazon.com/dp/B0DH8MM8GP) [**Funko POP! TV: Parks and Recreation 15th - April Ludgate**Funko**$12.58**36 rev2y ago](https://www.amazon.com/dp/B0CND4HD4J) [**Funko POP! TV: Parks and Recreation 15th - Andy Radical**Funko**$9.34**27 rev2y ago](https://www.amazon.com/dp/B0CNCZRYW9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bioworld Parks & Rec Sitcom Burt Macklin Mens Sleep Pajama Pants-XX-Large**Bioworld**$22.99**4.0★**▲ 384%**](https://www.amazon.com/dp/B07YQ6W8D5) [**Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Large Ivory**NBC**$39.95**0.0★**▲ 384%**](https://www.amazon.com/dp/B0DH8MM8GP) [**Parks & Recreation Lil Sebastian Comfort Colors T-Shirt - Officially Licensed - Medium Ivory**NBC**$38.90**0.0★**▲ 382%**](https://www.amazon.com/dp/B0DH8N42Y1) [**Parks & Recreation Mouse Rat Logo Distressed Short Sleeve T-Shirt**Parks and Recreation**$18.81**4.8★**▲ 367%**](https://www.amazon.com/dp/B08C7L4K3D) [**Parks and Recreation Lil Sebastian T-Shirt**NBC**$19.67**4.8★**▲ 155%**](https://www.amazon.com/dp/B0869BWBJQ)
**~~View all trending →~~**
## **What buyers say about parks and rec**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fits perfect”*
**Advertised Vs Actual Product**17%
*“Character description”*
**Material Quality**17%
*“Good material good stuff”*
**Washability**8%
*“Washes and wears well”*
**Shrinkage Resistance**6%
*“Even after a few washes the shirt did not shrink”*
**Quality-Overall**6%
*“Great quality, my husband loves it and wears it everywhere”*
**Value For Money**6%
*“Great value”*
**Fun/Entertainment Experience**6%
*“Fun for kids”*
**Gifting Purpose**6%
*“Great Gift and Value”*
### **Top return reasons **
**Size-Overall**29%
**Quality-Overall**9%
**Material Quality**9%
**Color**8%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**6%
**Length**6%
**Thigh Fit**4%
**Chest Fit**4%
## **Common questions**
- **Is parks and rec profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 49 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the parks and rec niche?**
- 22 brands and 162 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 67% of demand.
- **When does demand for parks and rec peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the parks and rec niche?**
- Listings span $4.90–$54.41; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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