---
title: "Paint Crayons — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paint-crayons"
last_updated: "2026-08-08T12:26:03.900Z"
locale: en
meta:
description: "Niche score 36/100 · $68K/yr market · 36K searches/yr · $14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $68K/yr market · 36K searches/yr · $14.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paint Crayons — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **paint crayons**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 10Conversion 95Competition 11Returns 96Price range 74Avg price 74Brand share 0Review moat 40Quality gap 14
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.54–$35.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,474.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 36K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, paint crayons is a $68K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint crayons market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Ooly87% - JUPITEARTH7% - TBC The Best Crafts4% - Chunky2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/paint-crayons/trend)
## **Top paint crayons search terms**
- **chunkies paint sticks**23K/yr-25.7%9.6% conv. - **chunkies**7K/yr-23.6%7.8% conv. - **chunkies paint sticks for kids**6K/yr-50.1%13.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paint-crayons/search-terms)
## **Top paint crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$31K60%$41K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 12 - Classic**Ooly**$13.32**4.8★2,241 rev](https://www.amazon.com/dp/B01AUP5U04) [2**Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic**Ooly**$29.31**4.8★2,241 rev](https://www.amazon.com/dp/B0CQ722DF3) [3**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Classic**Ooly**$8.42**4.8★2,241 rev](https://www.amazon.com/dp/B07TZ85WD9) [4**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon**Ooly**$7.54**4.8★2,241 rev](https://www.amazon.com/dp/B08FY2WKZJ) [5**JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing**JUPITEARTH**$20.67**4.8★328 rev](https://www.amazon.com/dp/B0D9NSCQ22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUPITEARTH Paint Sticks for Kids 36 Colors Quick Drying Smooth Non-Toxic and Washable Solid Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Toddler Art Supplies for Drawing**JUPITEARTH**$20.67**328 rev2y ago](https://www.amazon.com/dp/B0D9NSCQ22) [**JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass**JUPITEARTH**$8.57**771 rev2y ago](https://www.amazon.com/dp/B0CSJTH9GX) [**Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic**Ooly**$29.31**2,241 rev2y ago](https://www.amazon.com/dp/B0CQ722DF3) [**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel**Ooly**$8.68**2,241 rev4y ago](https://www.amazon.com/dp/B09TT5GT82) [**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Neon**Ooly**$7.54**2,241 rev5y ago](https://www.amazon.com/dp/B08FY2WKZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ooly Chunkies Easy Grip Tempera Paint Sticks for Kids Set of 6 - Pastel**Ooly**$8.68**4.8★**▲ 108%**](https://www.amazon.com/dp/B09TT5GT82) [**JUPITEARTH 12 Colors Tempera Paint Sticks with 120 PDF Coloring Pages and 30 Stickers Quick Drying Smooth Non-Toxic and Washable Paint Sticks for Kids Drawing on Pumpkin Wood Rock Glass**JUPITEARTH**$8.57**4.7★**▲ 40%**](https://www.amazon.com/dp/B0CSJTH9GX) [**Chunky Bulk 24 Pack Milk Chocolate with Peanuts and Raisins Individually Wrapped Candy Bars 33.6 Oz**Chunky**$35.92**4.7★**▲ 37%**](https://www.amazon.com/dp/B00EDC19ME) [**Ooly Chunkies Tempera Paint Sticks Set of 24 - Classic Pastel & Metallic**Ooly**$29.31**4.8★**▲ 32%**](https://www.amazon.com/dp/B0CQ722DF3) [**TBC The Best Crafts Paint Sticks for Kids Ages 2-8 12 Classic Colors Washable Non-toxic Tempera Paint Sticks for Crafts Art Supplies and Birthday Gifts**TBC The Best Crafts**$8.42**4.8★**— 8%**](https://www.amazon.com/dp/B08BFYBTKY)
**~~View all trending →~~**
## **What buyers say about paint crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“The colors are beautiful”*
**Taste-Overall**11%
*“Taste as good as I remembered”*
**Quality-Overall**10%
*“great quality”*
**Value For Money**9%
*“Worth the buy”*
**Ease Of Cleaning**7%
*“Washes off of surfaces easily enough”*
**Fun/Entertainment Experience**5%
*“My toddler had so much fun with them”*
**Ease Of Use**4%
*“Easy to use”*
**Durability**3%
*“so they are pretty durable”*
**Soft Feel**3%
*“They're nice and smooth”*
**Storage Temperature**3%
*“Great frozen”*
### **What buyers complain about **
**Taste-Overall**13%
*“They taste like they ate stale”*
**Color**11%
*“Colors are not opaque/thin”*
**Value For Money**10%
*“Some of the cheaper ones have less product”*
**Storage Temperature**8%
*“Arrived totally melted”*
**Paint Quality**7%
*“looks like paint on the paper”*
**Quality-Overall**5%
*“the chocolate quality just isn't as good as it used to be”*
**Smell**5%
*“The SMELL”*
**Thickness**5%
*“Chunky”*
**Size-Overall**4%
*“they were much smaller than anticipated”*
**Hard Feel**3%
*“they were hard as bricks”*
### **Top return reasons **
**Value For Money**29%
**Advertised Vs Actual Product**13%
**Paint Quality**10%
**Size-Overall**8%
**Color**6%
**Stain Resistance**6%
**Product Condition**5%
**Gifting Purpose**3%
**Display Colors**3%
**Moist/Dry**3%
## **Common questions**
- **Is paint crayons profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 10 tracked products. 90-day search growth is -29.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the paint crayons niche?**
- 4 brands and 36 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paint crayons?**
- Top complaints mined from reviews: Taste-Overall, Color, Value For Money. The return rate is 0.9%.
- **When does demand for paint crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the paint crayons niche?**
- Listings span $7.54–$35.92; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 2,475 reviews — the moat a new listing must climb.
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