---
title: "Paint By Number for Kids — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/paint-by-number-for-kids"
last_updated: "2026-08-08T11:09:11.780Z"
locale: en
meta:
description: "Niche score 58/100 · $75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $75K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paint By Number for Kids — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **paint by number for kids**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 19Growth 20Conversion 48Competition 87Returns 94Price range 58Avg price 75Brand share 91Review moat 76Quality gap 50
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Great****482.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.70–$25.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$75K**
$75K/yr · 129K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, paint by number for kids is a $75K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paint by number for kids market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**44%**
Top 20: 81%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**51%**
- cviokrdu16% - goldentime9% - KOJEFCV8% - Arttoplus7% - amlivo5% - MXCFZX4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/paint-by-number-for-kids/trend)
## **Top paint by number for kids search terms**
- **paint by number for kids**94K/yr-15.0%2.5% conv. - **paint by numbers kids**25K/yr+13.8%1.9% conv. - **paint by number for kids ages 8-12**10K/yr-13.3%2.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/paint-by-number-for-kids/search-terms)
## **Top paint by number for kids products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Pack Paint by Numbers Kit for Kids with Frame - Wooden Easel Animal Paint by Numbers for Kids Ages 4 8 12 Easy Owl Cat Sloth Zebra Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch**cviokrdu**$16.57**4.5★103 rev](https://www.amazon.com/dp/B0F8NQ38ZW) [2**KOJEFCV 4 Pack Cartoon Paint by Number for Kids with Wooden Frame-Paint by Numbers for Kids Ages 4-8-12 DIY Paints with Numbers Easy Acrylic Oil Painting Kits for Home Wall Decor (8X8inch)**KOJEFCV**$16.95**4.7★295 rev](https://www.amazon.com/dp/B0DRZ24K3M) [3**Arttoplus 4 Pack Paint by Numbers Kit for Kids with Frame Cute Animals Kids Paint by Numbers Ages 4-6-8 with Wooden Easel Easy DIY Acrylic Oil Painting by Number for Gift Home Wall Decor(8x8 inch)**Arttoplus**$16.52**4.4★59 rev](https://www.amazon.com/dp/B0FLDP4DFT) [4**cviokrdu 4 Pack Paint by Numbers Kit for Kids with Frame - Wooden Easel Flowers Paint by Numbers for Kids Ages 4 8 12 Easy Flower Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch**cviokrdu**$16.14**4.5★103 rev](https://www.amazon.com/dp/B0F8NTH68Y) [5**CarlonLin Framed 4 Pack Paint by Number for Kids Paint by Numbers for Kids Ages 8-12 Paint by Numbers Kits Children Beginner DIY Acrylic Oil Painting for Home Wall Decor (8x8inch)**CarlonLin**$16.49**4.4★254 rev](https://www.amazon.com/dp/B0C394HQNJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**jackinthebox Paint by Numbers Unicorn Craft Activity for Girls for Ages 69**jackinthebox**$20.54**33 rev1mo ago](https://www.amazon.com/dp/B0FMFQPKP8) [**4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Beach DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch**amlivo**$25.24**36 rev8mo ago](https://www.amazon.com/dp/B0G1T83PM3) [**bleihum 4 Pack Paint by Numbers Kit for Kids with Frame Wooden Easel Easy Paint by Number Kids Sports DIY Acrylic Oil Football Painting by Numbers for Home Wall Decor 8x8 Inch**bleihum**$17.35**64 rev8mo ago](https://www.amazon.com/dp/B0FZBQGT57) [**4 Pack Framed Paint by Numbers Kit for Kids & Adults Beginners Easy Sunset Landscape Paint by Numbers Kits with Canvas Paints Brushes Acrylic Oil Painting Arts and Crafts for Wall Decor 8 x 8 Inch**Fotasmua**$15.89**384 rev9mo ago](https://www.amazon.com/dp/B0FR94QF3F) [**6 Pack Framed Paint by Numbers Kit for Kids Horse Color By Number Painting Kits for Kids Ages 4-8-12 Cat Giraffe Paint by Numbers Canvas Children DIY Paints by Number Kits for Beginners 8x8Inch**MXCFZX**$19.80**40 rev10mo ago](https://www.amazon.com/dp/B0FNRG4WPQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**bleihum 4 Pack Paint by Numbers Kit for Kids with Frame Wooden Easel Easy Paint by Number Kids Sports DIY Acrylic Oil Football Painting by Numbers for Home Wall Decor 8x8 Inch**bleihum**$17.35**4.1★**▲ 342%**](https://www.amazon.com/dp/B0FZBQGT57) [**Planet First Paint Just Add Water Books for Kids Animals Watercolor Painting Book with Brush Includes 20 Activity Pages & 2 Extra Paint Pages Low-Mess Paint-by-Number Art for Ages 38**Planet First**$8.25**4.3★**▲ 327%**](https://www.amazon.com/dp/B0FR59Z8TV) [**cviokrdu Turtles Paint by Numbers Kit for Kids with Frame - Wooden Easel Sea Animals Paint by Numbers for Kids Ages 4 8 12 Easy Acrylic Oil Painting Kits for Home Wall Decoration 8x8 inch**cviokrdu**$9.87**4.1★**▲ 247%**](https://www.amazon.com/dp/B0FH47RL2R) [**4 Pack Framed Paint by Numbers Kit for Kids & Adults Beginners Easy Sunset Landscape Paint by Numbers Kits with Canvas Paints Brushes Acrylic Oil Painting Arts and Crafts for Wall Decor 8 x 8 Inch**Fotasmua**$15.89**4.3★**▲ 213%**](https://www.amazon.com/dp/B0FR94QF3F) [**4 Pack Paint by Numbers Kit for Kids Easy Kid Paint by Number Kits Ages 8-12 Beach DIY Painting Kits for Kids Age 4-8 Beginner Paint by Number Canvas with Frame Children Color by Numbers Kit 8x8 Inch**amlivo**$25.24**4.5★**▲ 208%**](https://www.amazon.com/dp/B0G1T83PM3)
**~~View all trending →~~**
## **What buyers say about paint by number for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**36%
*“Fun gift”*
**Gifting Purpose**10%
*“Birthday gift”*
**Ease Of Use**6%
*“Easy to use”*
**Engraving/Paint/Sublimation**5%
*“Paint worked great”*
**Quality-Overall**4%
*“has great reviews”*
**Value For Money**4%
*“Worth it”*
**Creativity**4%
*“Very Creative”*
**Color**4%
*“The colors are vibrant”*
**Paint Quality**3%
*“Fun Paint Projects”*
**Mess Free**2%
*“Mess free”*
### **What buyers complain about **
**Paint Quality**17%
*“nearly impossible to accurately paint with”*
**Size-Overall**15%
*“Rocks are very small”*
**Brightness/Shine/Glow**7%
*“No glow”*
**Color**6%
*“Very difficult to figure out what color to use”*
**Advertised Vs Actual Product**5%
*“Product not as advertised”*
**Quality-Overall**4%
*“quality issues make it less enjoyable than it should be”*
**Print Quality**3%
*“This kit was so terrible the print on the canvas was very unreadable and bunched together”*
**Value For Money**3%
*“A little expensive”*
**Gifting Purpose**3%
*“stuff that looks like super cheap gift”*
**Hard Feel**3%
*“Too hard”*
### **Top return reasons **
**Paint Quality**21%
**Size-Overall**20%
**Advertised Vs Actual Product**13%
**Value For Money**12%
**Gifting Purpose**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Weight Heavy**3%
**Hard Feel**2%
**Product Condition**2%
## **Common questions**
- **Is paint by number for kids profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 64 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the paint by number for kids niche?**
- 42 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in paint by number for kids?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Brightness/Shine/Glow. The return rate is 1.0%.
- **When does demand for paint by number for kids peak?**
- Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the paint by number for kids niche?**
- Listings span $7.70–$25.24; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 482 reviews — the moat a new listing must climb.
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