---
title: "Overlord Figure — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/overlord-figure"
last_updated: "2026-08-08T14:24:22.180Z"
locale: en
meta:
description: "Niche score 48/100 · $136K/yr market · 189K searches/yr · $48.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $136K/yr market · 189K searches/yr · $48.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Overlord Figure — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **overlord figure**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 30Growth 34Conversion 19Competition 69Returns 96Price range 32Avg price 94Brand share 32Review moat 97Quality gap 19
**Review moat**
**Incredible****55.18**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$48.57**
avg listing price — sweet spot $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.92–$271.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$136K**
$136K/yr · 189K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, overlord figure is a $136K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **overlord figure market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$73K–$97K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#7,457**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **12%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**9%**
- Banpresto44% - Taito16% - Good Smile Company10% - Thunder Tech9% - Furyu7% - generic5% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/overlord-figure/trend)
## **Top overlord figure search terms**
- **albedo figure**71K/yr-5.1%0.8% conv. - **overlord figure**52K/yr+8.7%0.4% conv. - **albedo**32K/yr+31.3%0.4% conv. - **albedo overlord figure**14K/yr+24.3%1.1% conv. - **esdeath figure**8K/yr-3.1%0.1% conv. - **overlord albedo figure**7K/yr+6.2%0.5% conv. - **overlord albedo**6K/yr-6.8%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/overlord-figure/search-terms)
## **Top overlord figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Banpresto - Overlord - Empress of Darkness - Albedo Evolve Figure**Banpresto**$36.51**5.0★59 rev](https://www.amazon.com/dp/B0FJVLGDJF) [2**Good Smile Company Pop Up Parade Overlord Albedo Armor Version Large Non-scale Plastic Pre-painted Finished Product**Good Smile Company**$146.16**4.4★42 rev](https://www.amazon.com/dp/B0FFB2TGZW) [3**Taito Overlord IV: Albedo Black Dress ver AMP+ Figure Multiple Colors**Taito**$56.32**4.8★192 rev](https://www.amazon.com/dp/B0CJP22Z7Z) [4**Banpresto - Overlord - Albedo (Wedding ver.) Glitter & Glamours Figure**Banpresto**$29.75**4.6★27 rev](https://www.amazon.com/dp/B0FL1HXGKG) [5**Banpresto - Overlord - Albedo (Classical Tuning - Arabian Nights) Figure**Banpresto**$30.05**5.0★8 rev](https://www.amazon.com/dp/B0FRTJTL7B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Overlord Albedo Desktop Cute Figure Negligee Ver. Anime Prize Figure 5.1 Japanese**generic**$34.85**0 rev1mo ago](https://www.amazon.com/dp/B0H4KJJYQB) [**Thunder Tech Overlord T-Most Albedo Figure - Pure White Devil ver -**Thunder Tech**$37.75**1 rev3mo ago](https://www.amazon.com/dp/B0GX67P4PP) [**Overlord Albedo Pure White Devil Ver. Figure T-Most Prize Figure Statue Apporox 11.4 Inch Japanese**generic**$43.69**2 rev4mo ago](https://www.amazon.com/dp/B0GTPXXMWD) [**Overlord Narberal BiCute Bunnies Figure Statue Apporox 10.6 Inch Japanese**generic**$49.45**3 rev6mo ago](https://www.amazon.com/dp/B0GHQ419P8) [**Banpresto - Overlord - Albedo (Wedding ver.) Glitter & Glamours Figure**Banpresto**$29.75**27 rev10mo ago](https://www.amazon.com/dp/B0FL1HXGKG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thunder Tech Overlord T-Most Albedo Figure - Pure White Devil ver -**Thunder Tech**$37.75**2.0★**▲ 302%**](https://www.amazon.com/dp/B0GX67P4PP) [**Overlord Albedo Desktop Cute Figure Negligee Ver. Anime Prize Figure 5.1 Japanese**generic**$34.85**0.0★**▲ 300%**](https://www.amazon.com/dp/B0H4KJJYQB) [**Overlord Albedo Pure White Devil Ver. Figure T-Most Prize Figure Statue Apporox 11.4 Inch Japanese**generic**$43.69**5.0★**▲ 131%**](https://www.amazon.com/dp/B0GTPXXMWD) [**Good Smile Company Pop Up Parade Overlord Albedo Armor Version Large Non-scale Plastic Pre-painted Finished Product**Good Smile Company**$146.16**4.4★**▲ 102%**](https://www.amazon.com/dp/B0FFB2TGZW) [**Overlord Narberal BiCute Bunnies Figure Statue Apporox 10.6 Inch Japanese**generic**$49.45**5.0★**▲ 89%**](https://www.amazon.com/dp/B0GHQ419P8)
**~~View all trending →~~**
## **What buyers say about overlord figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“overall it is a good figure”*
**Value For Money**18%
*“Nice Budget Piece. Ainz”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Collectibles**7%
*“A beautiful addition to my collection”*
**Design-Overall**5%
*“Beautifully crafted”*
**Assembly/Installation**5%
*“cleanly assembled”*
**Size-Overall**4%
*“Size was perfect”*
**Weight Heavy**3%
*“Beautiful figure, heavy and feels nice”*
**Durability**3%
*“Durability was great”*
**Comfort-Overall**3%
*“it is legitimately super comfortable”*
### **What buyers complain about **
**Size-Overall**21%
*“the ears dont like to fit in very well”*
**Value For Money**8%
*“Not worth over $100 dollars”*
**Design-Overall**8%
*“Great Design Terrible Experience”*
**Strength**6%
*“there is packing material around some the more fragile bits”*
**Balance/Stability**4%
*“It barely balances on its own”*
**Assembly/Installation**4%
*“Little difficult to put together”*
**Instructions/User Manual/Troubleshooting**3%
*“You do have to assemble it without instructions”*
**Defective Material/Parts**2%
*“one of the parts wasnt doing its job”*
**Quality-Overall**1%
*“Feels cheap,”*
### **Top return reasons **
**Advertised Vs Actual Product**32%
**Defective Material/Parts**21%
**Size-Overall**16%
**Value For Money**11%
**Material Quality**5%
**Color**5%
**Assembly/Installation**5%
**Mechanism Issues**3%
**Wrinkles**3%
## **Common questions**
- **Is overlord figure profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 34 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (48/100).
- **How competitive is the overlord figure niche?**
- 12 brands and 90 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in overlord figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Design-Overall. The return rate is 0.9%.
- **When does demand for overlord figure peak?**
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the overlord figure niche?**
- Listings span $6.92–$271.05; the average listing price is $48.57 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.
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