---
title: "Orko — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/orko"
last_updated: "2026-08-08T12:26:08.276Z"
locale: en
meta:
description: "Niche score 51/100 · $38K/yr market · 74K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $38K/yr market · 74K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orko — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **orko**
**Worth a look**
Shows demand growing +111.2% this quarter, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 10Growth 95Conversion 27Competition 69Returns 84Price range 71Avg price 95Brand share 2Review moat 84Quality gap 16
**Growth**
**Incredible****+111.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.78**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****315.13**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.19–$128.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$38K**
$38K/yr · 74K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, orko is a $38K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orko market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#28,995**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **47%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**168**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 89%
**Open market**
**0%**
- Funko66% - Masters of the Universe18% - American Classics9% - Good Luck Sock5% - POP1% - Mattel1% - Open — no brand owns it (0%)
## **Top orko search terms**
- **masters of the universe funko pop**19K/yr+109.3%1.6% conv. - **he man funko pop**13K/yr+95.3%3.0% conv. - **orko**12K/yr+137.0%1.2% conv. - **orko masters of the universe**8K/yr+166.7%1.5% conv. - **funko pop masters of the universe**10K/yr+58.2%1.6% conv. - **masters of the universe funko**7K/yr+109.9%1.9% conv. - **heman funko pop**5K/yr+144.9%4.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/orko/search-terms)
## **Top orko products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Movies: Masters of the Universe - He-Man**Funko**$15.54**4.9★27 rev](https://www.amazon.com/dp/B0FPNNLQLC) [2**Funko POP! Movies: Masters of the Universe - Skeletor**Funko**$17.74**4.7★37 rev](https://www.amazon.com/dp/B0FPNNLJLS) [3**Masters of the Universe Origins Action Figure 200X Cartoon Collection Orko 5.5 Inch 1980s Motu TV Wizard Detailed Design & Clear Stand Magic Effect**Masters of the Universe**$18.81**4.7★529 rev](https://www.amazon.com/dp/B0FHJQRX3C) [4**Funko POP! Masters of the Universe (Motu) - Orko**Funko**$15.16**5.0★53 rev](https://www.amazon.com/dp/B0DYK1BNL7) [5**Good Luck Sock Mens Masters of the Universe Orko Socks Adult Shoe Size 8-13**Good Luck Sock**$15.16**4.8★24 rev](https://www.amazon.com/dp/B0B2QBVG4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Movies: Masters of the Universe - He-Man**Funko**$15.54**27 rev3mo ago](https://www.amazon.com/dp/B0FPNNLQLC) [**Funko POP! Movies: Masters of the Universe - Skeletor**Funko**$17.74**37 rev3mo ago](https://www.amazon.com/dp/B0FPNNLJLS) [**Funko Pop! Movies: Masters of the Universe - Adam - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors and Display**Funko**$15.54**13 rev3mo ago](https://www.amazon.com/dp/B08HH7FGMF) [**Funko Pop! Movies: Masters of the Universe - Teela - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$16.11**9 rev3mo ago](https://www.amazon.com/dp/B0FPMV4F45) [**Funko Pop! Movies: Masters of the Universe - Man At Arms - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$17.39**6 rev3mo ago](https://www.amazon.com/dp/B0FPNFCQ24)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**American Classics Masters of the Universe 80s Cartoon Orko Image Adult Short Sleeve T-Shirt Tee Black**American Classics**$26.78**5.0★**▲ 74%**](https://www.amazon.com/dp/B08L9QB17H) [**Funko POP! Town: Masters of the Universe - Sorceress w/Castle Grayskull**Funko**$20.24**3.7★**▲ 74%**](https://www.amazon.com/dp/B0FPNDSYM3) [**American Classics He-Man Masters of the Universe Group T Shirt Gray MD**American Classics**$24.81**4.6★**▲ 73%**](https://www.amazon.com/dp/B07P15TNHJ) [**Funko Pop! Movies: Masters of the Universe - Adam - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors and Display**Funko**$15.54**4.7★**▲ 69%**](https://www.amazon.com/dp/B08HH7FGMF) [**American Classics He-Man Cringer Masters of the Universe T Shirt Kelly MD**American Classics**$19.99**5.0★**▲ 63%**](https://www.amazon.com/dp/B0CDQK1T4K)
**~~View all trending →~~**
## **What buyers say about orko**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**25%
*“Product was as described”*
**Quality-Overall**21%
*“Quality is nice”*
**Collectibles**13%
*“Definitely a good addition to a collection”*
**Design-Overall**8%
*“great design”*
**Strength**8%
*“It looked great, was in great condition and was sturdy”*
**Size-Overall**8%
*“True to size and great quality”*
**Value For Money**8%
*“Great price”*
**Shape/Style**4%
*“This He-Man Funko Pop is a fun, well-made figure that captures the character's iconic look — the sword, the fur trunks, the whole classic silhouette translated nicely into Funko's signature style”*
**Display-Overall**4%
*“However for my display setup this wasn't a major issue”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**16%
**Value For Money**16%
**Display-Overall**5%
**Scratch Resistance**5%
**Drop/Impact Protection**4%
**Adhesion/Stickiness**3%
**Advertised Vs Actual Product**3%
**Gifting Purpose**3%
**Certifications**2%
## **Common questions**
- **Is orko profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 30 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +111.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the orko niche?**
- 6 brands and 168 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- **What does it cost to enter the orko niche?**
- Listings span $9.19–$128.98; the average listing price is $23.78 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.
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