---
title: "Oprahs Favorite Things 2023 — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/oprahs-favorite-things-2023"
last_updated: "2026-08-08T11:08:51.255Z"
locale: en
meta:
description: "Niche score 46/100 · $1.6M/yr market · 663K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $1.6M/yr market · 663K searches/yr · $21.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oprahs Favorite Things 2023 — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **oprahs favorite things 2023**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 89Growth 9Conversion 92Competition 0Returns 52Price range 95Avg price 92Brand share 0Review moat 40Quality gap 53
**Price range**
**Incredible****$19.60–$27.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.84**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 663K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,529.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-32.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, oprahs favorite things 2023 is a $1.6M/yr Amazon United States market (663K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oprahs favorite things 2023 market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$437K–$546K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#389**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- FIRST TO WORST95% - Ekouaer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.2% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 24.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/oprahs-favorite-things-2023/trend)
## **Top oprahs favorite things 2023 search terms**
- **first to worst game**65K/yr+32.5%13.0% conv. - **oprahs favorite things**118K/yr-13.0%0.0% conv. - **first to worst**20K/yr+19.4%14.2% conv. - **oprahs favorite things 2025**392K/yr-85.3%0.0% conv. - **first to worst card game**6K/yr+40.9%17.1% conv. - **oprahs favorite things 2024**6K/yr-24.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/oprahs-favorite-things-2023/search-terms)
## **Top oprahs favorite things 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$326K40%$651K60%$977K80%$1.3M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIRST TO WORST Party Game The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$19.97**4.7★736 rev](https://www.amazon.com/dp/B0CWW4TGRM) [2**FIRST TO WORST Party Game + After Dark Set Adult Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$27.70**4.3★275 rev](https://www.amazon.com/dp/B0CWW43KWP) [3**FIRST TO WORST After Dark Party Game The Adult Card Game About How Your Friends & Family Rank Things | Funny Ranking & Guessing Board Game for Adults Couples Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$20.08**4.3★10 rev](https://www.amazon.com/dp/B0GJ5JP4LL) [4**Ekouaer Womens Silk Satin Pajamas Set Two Piece Pj Sets Sleepwear Loungewear Short Sleeve Pj Sets Champagne**Ekouaer**$19.60**4.4★9,098 rev](https://www.amazon.com/dp/B09WF6ZSNC)
### **Newest**
by launch date
[**FIRST TO WORST After Dark Party Game The Adult Card Game About How Your Friends & Family Rank Things | Funny Ranking & Guessing Board Game for Adults Couples Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$20.08**10 rev6mo ago](https://www.amazon.com/dp/B0GJ5JP4LL) [**FIRST TO WORST Party Game The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$19.97**736 rev2y ago](https://www.amazon.com/dp/B0CWW4TGRM) [**FIRST TO WORST Party Game + After Dark Set Adult Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$27.70**275 rev2y ago](https://www.amazon.com/dp/B0CWW43KWP) [**Ekouaer Womens Silk Satin Pajamas Set Two Piece Pj Sets Sleepwear Loungewear Short Sleeve Pj Sets Champagne**Ekouaer**$19.60**9,098 rev4y ago](https://www.amazon.com/dp/B09WF6ZSNC)
### **Trending**
90-day click momentum
[**FIRST TO WORST After Dark Party Game The Adult Card Game About How Your Friends & Family Rank Things | Funny Ranking & Guessing Board Game for Adults Couples Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$20.08**4.3★**▲ 331%**](https://www.amazon.com/dp/B0GJ5JP4LL) [**Ekouaer Womens Silk Satin Pajamas Set Two Piece Pj Sets Sleepwear Loungewear Short Sleeve Pj Sets Champagne**Ekouaer**$19.60**4.4★**▲ 299%**](https://www.amazon.com/dp/B09WF6ZSNC) [**FIRST TO WORST Party Game + After Dark Set Adult Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$27.70**4.3★**— 5%**](https://www.amazon.com/dp/B0CWW43KWP) [**FIRST TO WORST Party Game The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family Game Nights Parties & Fun Gift Ideas**FIRST TO WORST**$19.97**4.7★**▼ 13%**](https://www.amazon.com/dp/B0CWW4TGRM)
## **What buyers say about oprahs favorite things 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**68%
*“Fun game”*
**Ease Of Use**8%
*“Easy and fun”*
**Trivia Games**6%
*“This is such a fun family game”*
**Advertised Vs Actual Product**3%
*“Better than I thought it was going to be”*
**Value For Money**2%
*“Not extremely costly”*
**Comfort-Overall**2%
*“so comfortable”*
**Quality-Overall**2%
*“Good quality for the price”*
**Gifting Purpose**2%
*“given as gifts too since people enjoy playing it”*
**Soft Feel**1%
*“They are silky soft”*
**Instructions/User Manual/Troubleshooting**1%
*“The rules are easy to understand”*
### **What buyers complain about **
**Size-Overall**26%
*“so loose”*
**Product Condition**17%
*“the pad had already been used”*
**Brightness/Shine/Glow**17%
*“They do not glow in the dark”*
**Gifting Purpose**6%
*“Unfortunately, my box came scratched and dented which is disappointing as this was supposed to be a gift”*
**Warmth**4%
*“too hot for summer”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**5%
**Fun/Entertainment Experience**5%
**Waist Fit**5%
**Length**5%
**Value For Money**4%
**Material Quality**4%
**Product Condition**3%
**Shape/Style**3%
## **Common questions**
- **Is oprahs favorite things 2023 profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the oprahs favorite things 2023 niche?**
- 2 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oprahs favorite things 2023?**
- Top complaints mined from reviews: Size-Overall, Product Condition, Brightness/Shine/Glow. The return rate is 2.9%.
- **When does demand for oprahs favorite things 2023 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 24.4× the quietest.
- **What does it cost to enter the oprahs favorite things 2023 niche?**
- Listings span $19.60–$27.70; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.
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