---
title: "One Piece Blind Box — $268K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/one-piece-blind-box"
last_updated: "2026-08-08T15:51:42.042Z"
locale: en
meta:
description: "Niche score 36/100 · $268K/yr market · 239K searches/yr · $49.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $268K/yr market · 239K searches/yr · $49.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "One Piece Blind Box — $268K/yr Amazon US Niche (2026) - Flapen"
---
# **one piece blind box**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 18Conversion 28Competition 23Returns 25Price range 32Avg price 93Brand share 8Review moat 91Quality gap 57
**Avg price**
**Great****$49.39**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****186.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$268K**
$268K/yr · 239K searches
**Price range**
**Okay****$7.69–$272.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, one piece blind box is a $268K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **one piece blind box market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$395K–$494K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#1,707**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- POP MART55% - Funko19% - Mighty Jaxx12% - Win Main6% - YuMe5% - TAMASHII NATIONS2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — -13.5% search growth over the last 90 days.
8K6KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/one-piece-blind-box/trend)
## **Top one piece blind box search terms**
- **one piece blind box**67K/yr-6.9%1.8% conv. - **one piece mystery box**19K/yr+21.4%1.0% conv. - **funko mystery mini**22K/yr-3.5%0.1% conv. - **mystery minis**15K/yr-2.9%0.0% conv. - **one piece labubu**30K/yr-42.9%5.1% conv. - **one piece blind bag**13K/yr-19.6%0.7% conv. - **mystery mini**14K/yr-44.9%0.1% conv. - **pop mart one piece**9K/yr-14.3%4.3% conv. - **funko blind box**6K/yr+7.4%0.1% conv. - **funko mystery minis**5K/yr-3.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/one-piece-blind-box/search-terms)
## **Top one piece blind box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$80K40%$107K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POP MART THE Monsters One Piece Series Figures Blind Box Figures Random Design Action Figures Collectible Toys Holiday Birthday Gifts for Girls and Boys Anime Fans Single Box**POP MART**$19.99**4.6★497 rev](https://www.amazon.com/dp/B0F38CNXVS) [2**POP MART One Piece - The Grand Line Series Vehicles Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Boys Anime Fans Single Box**POP MART**$22.69**4.7★95 rev](https://www.amazon.com/dp/B0FH1RTGY8) [3**Funko Mystery Mini: One Piece - Single Item per Purchase - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors and Display**Funko**$8.88**4.6★70 rev](https://www.amazon.com/dp/B0FS99GHTV) [4**Funko Pop! Mystery Mini: One Piece - One Mystery Figure (Styles May Vary)**Funko**$14.92**4.3★197 rev](https://www.amazon.com/dp/B07CB7K3FH) [5![Win Main One Piece Anime Mystery Nightlight Figurine (Rechargeable) [MYCYBERSTASH]](https://m.media-amazon.com/images/I/41YKY5N2wKL.jpg)**Win Main One Piece Anime Mystery Nightlight Figurine (Rechargeable) \[MYCYBERSTASH\]**Win Main**$38.69**4.4★59 rev](https://www.amazon.com/dp/B0DKSR6NWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Mystery Mini: One Piece - Single Item per Purchase - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors and Display**Funko**$8.88**70 rev6mo ago](https://www.amazon.com/dp/B0FS99GHTV) [**Funko Mystery Mini: Warner Brothers Cartoons - Single Item per Purchase - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon Fans and Display**Funko**$10.75**43 rev7mo ago](https://www.amazon.com/dp/B08HH6XMN2) [**Funko Pop! Bitty Ride: One Piece - Going Merry with Monkey D. Luffy - 0.9 Inch and 1.3 Inch (2.3 and 3.3 Cm) - Anime Collectable - Official Merchandise - Gift Idea - Toys for Kids & Adults**Funko**$7.69**612 rev9mo ago](https://www.amazon.com/dp/B0F44C3NR1) [**YuMe One Piece Blind Box Collectible Mini Figure & Accessories | Cosbi Bobble Head Collection | Official Netflix Merchandise | Toy Gift for Kids & Adults | 9 Figures to Collect Including 1 Chase**YuMe**$16.63**18 rev9mo ago](https://www.amazon.com/dp/B0GMRFXDDW) [![TAMASHII NATIONS - One Piece - Archive of Adventure Blind Box [vol. 2] Luffys Collectible Figure](https://m.media-amazon.com/images/I/311JODUg2SL.jpg)**TAMASHII NATIONS - One Piece - Archive of Adventure Blind Box \[vol. 2\] Luffys Collectible Figure**TAMASHII NATIONS**$15.85**2 rev11mo ago](https://www.amazon.com/dp/B0FNT7PMXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flygo Womens Onesies Pajamas One Piece Hooded Adult Pajamas Winter Fuzzy Sleepwear(Beige-M)**Flygo**$33.42**4.5★**▲ 413%**](https://www.amazon.com/dp/B0CC9NJ1LY) [**Mighty Jaxx Freenys Hidden Dissectibles One Piece Series 3 (Chopper Edition) | Blind Box Collectible Figurines | One Pack - Contains a Random Figure**Mighty Jaxx**$15.14**4.4★**▲ 220%**](https://www.amazon.com/dp/B0B433W24W) [**YuMe One Piece Blind Box Collectible Mini Figure & Accessories | Cosbi Bobble Head Collection | Official Netflix Merchandise | Toy Gift for Kids & Adults | 9 Figures to Collect Including 1 Chase**YuMe**$16.63**3.7★**▲ 195%**](https://www.amazon.com/dp/B0GMRFXDDW) [**Mighty Jaxx - Freenys Hidden Dissection: One Piece (Luffys Gears Edition) - US**Mighty Jaxx**$16.05**4.6★**▲ 165%**](https://www.amazon.com/dp/B0CPPZPTQ9) [**POP MART One Piece - The Grand Line Series Vehicles Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Boys Whole Set**POP MART**$272.95**4.7★**▲ 70%**](https://www.amazon.com/dp/B0FH1PFNGG)
**~~View all trending →~~**
## **What buyers say about one piece blind box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**17%
*“Awesome collection set”*
**Quality-Overall**17%
*“the build quality is actually solid”*
**Gifting Purpose**11%
*“Cute gift”*
**Fun/Entertainment Experience**8%
*“Beautiful toy”*
**Engraving/Paint/Sublimation**6%
*“The paint is crisp”*
**Value For Money**5%
*“Also good pricing so happy bout that”*
**Material Quality**4%
*“material for this miniature figure”*
**Size-Overall**4%
*“they all fit together”*
**Design-Overall**3%
*“Nice design,”*
**Strength**3%
*“Love it very good solid construction”*
### **What buyers complain about **
**Value For Money**21%
*“The prices a bit steep”*
**Quality-Overall**11%
*“Trash”*
**Gifting Purpose**8%
*“I wish this product was built better because it is not gift-worthy”*
**Size-Overall**8%
*“Its small”*
**Color**6%
*“Tinier that I expected”*
**Advertised Vs Actual Product**6%
*“Not as pictured on box”*
**Defective Material/Parts**3%
*“pieces do not stay together”*
**Zipper Quality**2%
*“zipper broke”*
### **Top return reasons **
**Value For Money**27%
**Size-Overall**17%
**Defective Material/Parts**16%
**Quality-Overall**10%
**Advertised Vs Actual Product**8%
**Product Condition**7%
**Scratch Resistance**3%
**Add-Ons/Attachments**2%
**Gifting Purpose**2%
**Length**1%
## **Common questions**
- **Is one piece blind box profitable to sell on Amazon United States?**
- The niche generates $268K/yr across 15 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the one piece blind box niche?**
- 7 brands and 58 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in one piece blind box?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Gifting Purpose. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the one piece blind box niche?**
- Listings span $7.69–$272.95; the average listing price is $49.39 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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