---
title: "Omori — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/omori"
last_updated: "2026-08-08T13:40:10.318Z"
locale: en
meta:
description: "Niche score 44/100 · $63K/yr market · 167K searches/yr · $44.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $63K/yr market · 167K searches/yr · $44.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Omori — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **omori**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 16Growth 34Conversion 11Competition 44Returns 75Price range 26Avg price 95Brand share 68Review moat 67Quality gap 57
**Avg price**
**Incredible****$44.47**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****819.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+7.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$4.94–$335.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$63K**
$63K/yr · 167K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, omori is a $63K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **omori market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$67K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#23,214**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **60%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**64%**
Top 20: 99%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**32%**
- Fangamer17% - Tyadorw17% - Shopular14% - RAGEENO11% - EBTY DREAMS4% - Generic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.
13K8KHoliday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/omori/trend)
## **Top omori search terms**
- **omori**138K/yr+5.9%0.3% conv. - **omori merch**23K/yr+20.1%0.3% conv. - **omori figure**3K/yr+28.3%0.0% conv. - **basil omori**4K/yr-15.8%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/omori/search-terms)
## **Top omori products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OMORI**Fangamer**$43.10**4.6★215 rev](https://www.amazon.com/dp/B0B7KGYGCZ) [2**Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)**Tyadorw**$19.02**4.2★56 rev](https://www.amazon.com/dp/B0F12D4SS4) [3**145Pcs Cool Omori Game Stickers Pack Horror Cartoon Aesthetic Vinyl Waterproof Decal for Water Bottle Laptop Phone Scrapbook Journal for Party Supply Favor Decor**RAGEENO**$10.23**4.6★237 rev](https://www.amazon.com/dp/B0CM8WK6P7) [4**Shopular Black Plush Figure Doll Toy Stuffed Pillow Plushies Cosplay Game Merch Prop Gifts**Shopular**$22.88**4.6★84 rev](https://www.amazon.com/dp/B09ZXHTJ1V) [5**Shopular 8 Plush Toy Doll Stuffed Pillow Plushies Figure Cartoon Cosplay Merch Prop**Shopular**$18.12**4.7★215 rev](https://www.amazon.com/dp/B09T2VYN2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EBTY DREAMS Inc. - Set of 3 Omori Acrylic Keychain Kel Basil v1**EBTY DREAMS**$14.09**0 rev3mo ago](https://www.amazon.com/dp/B0GZ14RQN5) [**50Pcs Anime Stationery Sticker Omori Video Game Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate**Generic**$10.08**5 rev12mo ago](https://www.amazon.com/dp/B0FKZQHXNF) [**Bahomu Anime Blind Box Cute Alien Stage Series Anime Blind Box Figure Kawaii Collectable PVC Figure for Alien Stage Fans Birthday Gifts (1PC)**Bahomu**$20.76**62 rev1y ago](https://www.amazon.com/dp/B0F58TB2P9) [**Goth Punk Oversized Tshirts Cute Kawaii Cat Print Baggy Shirts Summer Harajuku Vintage Y2K Tees Top Clothes (Grey Medium)**Alafime**$16.76**16 rev1y ago](https://www.amazon.com/dp/B0F1TJ5J94) [**Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)**Tyadorw**$19.02**56 rev1y ago](https://www.amazon.com/dp/B0F12D4SS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EBTY DREAMS Inc. - Set of 3 Omori Acrylic Keychain Kel Basil v1**EBTY DREAMS**$14.09**0.0★**▲ 257%**](https://www.amazon.com/dp/B0GZ14RQN5) [**Harajuku Oversized Shirts Goth Punk Cat Print Tees Summer Streetwear Casual Baggy Tshirts Y2k Tee Tops (Beige Small)**Tyadorw**$19.02**4.2★**▲ 248%**](https://www.amazon.com/dp/B0F12D4SS4) [**WBLXYMDP Omori Oyasumi Punpun Merch T-Shirt Summer Men/Women Streetwear Tshirt Shirt Short Sleeve (Black X-Large X-Large US Alpha Adult Unisex Regular Regular)**WBLXYMDP**$12.10**0.0★**▲ 236%**](https://www.amazon.com/dp/B0D53WF4KJ) [**Goth Punk Oversized Tshirts Cute Kawaii Cat Print Baggy Shirts Summer Harajuku Vintage Y2K Tees Top Clothes (Grey Medium)**Alafime**$16.76**4.9★**▲ 214%**](https://www.amazon.com/dp/B0F1TJ5J94) [**Emo Grunge Shirts Women 2000s Graphic Baby Tees Fake Two Piece Short Sleeve Vintage Y2k Crop Top Goth Alt Clothes (Grey Black S Small)**MANGMAO**$14.87**4.3★**▲ 202%**](https://www.amazon.com/dp/B0DTB2FK25)
**~~View all trending →~~**
## **What buyers say about omori**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**25%
*“But it is soft and fluffy, so it's a winner in our house for him”*
**Quality-Overall**14%
*“very accurate to the images”*
**Gifting Purpose**9%
*“Cute surprise for gift”*
**Size-Overall**8%
*“Fits perfectly”*
**Advertised Vs Actual Product**6%
*“As described”*
**Fluffiness**5%
*“it fluffs up nicely after a little time”*
**Material Quality**4%
*“Great material”*
**Comfort-Overall**3%
*“Its so cute and comfy”*
**Value For Money**2%
*“It was a great price”*
**Design-Overall**2%
*“Love the design, so cute”*
### **What buyers complain about **
**Size-Overall**38%
*“this shirt was too small”*
**Advertised Vs Actual Product**11%
*“nothing like picture”*
**Quality-Overall**5%
*“Cheap”*
**Material Quality**5%
*“its made out of cheap polyester”*
**Color**3%
*“the colors are not even close”*
**Ease Of Use**3%
*“Its alittle hard to get it to stand how I want”*
**Wrinkles**3%
*“wrinkled on arrival”*
**Strap/String Quality**3%
*“The biggest issue is that the clips of the purse straps are low quality”*
**Defective Material/Parts**2%
*“The back part isn't cut to proportion”*
**Durability**2%
*“Broke”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**9%
**Quality-Overall**6%
**Length**4%
**Cushion**3%
**Material Quality**3%
**Shape/Style**2%
**Chest Fit**2%
**Value For Money**2%
**Sleeve Fit**2%
## **Common questions**
- **Is omori profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the omori niche?**
- 21 brands and 29 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in omori?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- **When does demand for omori peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the omori niche?**
- Listings span $4.94–$335.74; the average listing price is $44.47 (sweet spot $15–$100). The average incumbent carries 820 reviews — the moat a new listing must climb.
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