---
title: "Okami — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/okami"
last_updated: "2026-08-08T12:25:47.950Z"
locale: en
meta:
description: "Niche score 40/100 · $23K/yr market · 32K searches/yr · $38.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $23K/yr market · 32K searches/yr · $38.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Okami — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **okami**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 29Conversion 23Competition 35Returns 79Price range 94Avg price 95Brand share 28Review moat 88Quality gap 24
**Avg price**
**Incredible****$38.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.66–$85.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****241.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$23K**
$23K/yr · 32K searches
According to Flapen's Amazon United States niche tracking, okami is a $23K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **okami market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$10K–$19K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#36,367**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **13%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**9%**
- Capcom62% - Max Factory8% - Dark Horse7% - First 4 Figures7% - Dark Horse Comics4% - AURUS3% - Open — no brand owns it (3 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +2.8% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/okami/trend)
## **Top okami search terms**
- **okami**24K/yr+4.8%0.7% conv. - **okami figure**4K/yr-15.8%0.9% conv. - **okami ps4**3K/yr+15.6%3.5% conv. - **okami hd**2K/yr-1.7%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/okami/search-terms)
## **Top okami products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Okami (PS4)**Capcom**$25.35**4.4★324 rev](https://www.amazon.com/dp/B0774R6426) [2**Capcom Okami HD (Import)**Capcom**$29.98**4.8★2,060 rev](https://www.amazon.com/dp/B07D4HJJJD) [3**Okami HD - PlayStation 4**Capcom**$30.45**4.6★1,030 rev](https://www.amazon.com/dp/B075LC794Z) [4**First 4 Figure-Okamiden: Chibiterasu 10 PVC Statue (SE)**Dark Horse**$80.59**4.3★8 rev](https://www.amazon.com/dp/B0BL88DVH3) [5**First 4 Figures-Okami-Shiranui 9 PVC Painted Statue (Clestial Howl)**First 4 Figures**$85.92**4.8★42 rev](https://www.amazon.com/dp/B0B9G55ZRD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funny Fox Animal Cute Okami Basic Japan Style Retro T-Shirt**Funny Fox Animal Cute Okami Basic Japan Style**$16.36**2 rev8mo ago](https://www.amazon.com/dp/B0G3K1Y9VS) [**AURUS Okami Amaterasu Pin Mini Figure Collectible Anime Figure Sealed Box Multicolor Metal**AURUS**$16.95**0 rev1y ago](https://www.amazon.com/dp/B0GKCWSSR1) [**Retro Animal Basic Fox Funny Okami Retro Japanese Style T-Shirt**Retro Animal Basic Fox Funny Okami Retro Japanese**$16.98**6 rev1y ago](https://www.amazon.com/dp/B0DQVW5P83) [**First 4 Figure-Okamiden: Chibiterasu 10 PVC Statue (SE)**Dark Horse**$80.59**8 rev3y ago](https://www.amazon.com/dp/B0BL88DVH3) [**First 4 Figures-Okami-Shiranui 9 PVC Painted Statue (Clestial Howl)**First 4 Figures**$85.92**42 rev4y ago](https://www.amazon.com/dp/B0B9G55ZRD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AURUS Okami Amaterasu Pin Mini Figure Collectible Anime Figure Sealed Box Multicolor Metal**AURUS**$16.95**0.0★**▲ 163%**](https://www.amazon.com/dp/B0GKCWSSR1) [**Funny Fox Animal Cute Okami Basic Japan Style Retro T-Shirt**Funny Fox Animal Cute Okami Basic Japan Style**$16.36**5.0★**▲ 95%**](https://www.amazon.com/dp/B0G3K1Y9VS) [**Okami - PlayStation 2 (Renewed)**Capcom**$35.26**4.6★**▲ 81%**](https://www.amazon.com/dp/B07ZYPW85J) [**Okami (PS4)**Capcom**$25.35**4.4★**▲ 61%**](https://www.amazon.com/dp/B0774R6426) [**Okami HD - PlayStation 4**Capcom**$30.45**4.6★**▲ 39%**](https://www.amazon.com/dp/B075LC794Z)
**~~View all trending →~~**
## **What buyers say about okami**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Shape/Style**33%
*“The figure itself is in perfect shape”*
**Advertised Vs Actual Product**17%
*“A very unique game”*
**Fun/Entertainment Experience**17%
*“This game was very fun”*
**Value For Money**17%
*“A game worth the money”*
**Collectibles**17%
*“A very unique game”*
### **Top return reasons **
**Defective Material/Parts**40%
**Advertised Vs Actual Product**20%
**Difficulty Level**20%
**Software/Application**20%
## **Common questions**
- **Is okami profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the okami niche?**
- 9 brands and 102 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **When does demand for okami peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the okami niche?**
- Listings span $13.66–$85.92; the average listing price is $38.90 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.
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