---
title: "Obito Costume — $15K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/obito-costume"
last_updated: "2026-08-08T15:55:18.972Z"
locale: en
meta:
description: "Niche score 48/100 · $15K/yr market · 140K searches/yr · $29.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $15K/yr market · 140K searches/yr · $29.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Obito Costume — $15K/yr Amazon US Niche (2026) - Flapen"
---
# **obito costume**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 34Conversion 4Competition 84Returns 25Price range 84Avg price 95Brand share 95Review moat 62Quality gap 50
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$29.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Great****$4.90–$77.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,020.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$15K**
$15K/yr · 140K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, obito costume is a $15K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **obito costume market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$7K–$15K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#45,915**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **58%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**157**
**Top-5 brand share**
**39%**
Top 20: 90%
**Top-5 click share**
**31%**
Top 20: 74%
**Open market**
**55%**
- Funko10% - Howriis8% - Aniler8% - Seeksmile7% - IOPBOT6% - ZNZXYCOS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
15K10KSpike '24Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/obito-costume/trend)
## **Top obito costume search terms**
- **obito**47K/yr-16.5%0.3% conv. - **obito costume**50K/yr+35.9%0.0% conv. - **obito cosplay**14K/yr+52.8%0.1% conv. - **obito uchiha costume**20K/yr+37.7%0.0% conv. - **tobi costume**5K/yr+69.9%0.2% conv. - **tobi cosplay**4K/yr+103.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/obito-costume/search-terms)
## **Top obito costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4416%$8819%$1K12%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Howriis Mens and Womens Spandex Gloves Costume Halloween Cosplay Stretchy Long Gloves (Black 45cm)**Howriis**$10.95**4.3★290 rev](https://www.amazon.com/dp/B0BV2C1WFG) [2**ZNZXYCOS US Size Adult and Child Anime Cosplay Black and White Shoes Halloween Accessories Shoes (Black US 10)**ZNZXYCOS**$19.70**4.0★42 rev](https://www.amazon.com/dp/B09Y99J22G) [3**Seeksmile Adult Spandex Elbow Length Costume Gloves (Free Size Black)**Seeksmile**$10.04**4.3★909 rev](https://www.amazon.com/dp/B079DSK1GG) [4**Okazaki Cells at Work Platelet Cosplay Costume Halloween Outfit with Accessories (platelet(with bag) XL)**Okazaki**$38.74**4.4★3 rev](https://www.amazon.com/dp/B09B1JXJF4) [5**Aniler Unisex Costume 15 Halloween Elbow Length 20s Stretchy Cosplay Solid Color Gloves (One Size Black)**Aniler**$9.89**4.4★209 rev](https://www.amazon.com/dp/B09Y8GZ14C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banpresto - Naruto - #63 Obito Uchiha (72 Series) (ver. B) Vibration Stars Figure**Banpresto**$30.12**5 rev6mo ago](https://www.amazon.com/dp/B0FTSYKW5M) [**IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (L-Black-2)**IOPBOT**$32.50**23 rev1y ago](https://www.amazon.com/dp/B0FB3K92ZR) [**POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box**POP MART**$20.71**36 rev1y ago](https://www.amazon.com/dp/B0FY1J19GV) [**ABYSTYLE Naruto Shippuden Tobi Mask Replica Cosplay Anime Manga Cosplay Costumes Accessories Merch Gift**ABYSTYLE**$34.80**18 rev1y ago](https://www.amazon.com/dp/B0DYL51DPC) [**IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (3XL-Black)**IOPBOT**$32.62**116 rev1y ago](https://www.amazon.com/dp/B0DSPSQPBD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Okazaki Cells at Work Platelet Cosplay Costume Halloween Outfit with Accessories (platelet(with bag) XL)**Okazaki**$38.74**4.4★**▲ 265%**](https://www.amazon.com/dp/B09B1JXJF4) [**Banpresto - Naruto - #63 Obito Uchiha (72 Series) (ver. B) Vibration Stars Figure**Banpresto**$30.12**4.5★**▲ 262%**](https://www.amazon.com/dp/B0FTSYKW5M) [**Mens Cosplay Costume Black Vest Shirt Pants Adult Full Set Outfits for Halloween (Black Medium)**Horizoncos**$61.78**4.7★**▲ 258%**](https://www.amazon.com/dp/B0F42R65TF) [**IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (L-Black-2)**IOPBOT**$32.50**4.2★**▲ 256%**](https://www.amazon.com/dp/B0FB3K92ZR) [**Howriis Mens and Womens Spandex Gloves Costume Halloween Cosplay Stretchy Long Gloves (Black 45cm)**Howriis**$10.95**4.3★**▲ 236%**](https://www.amazon.com/dp/B0BV2C1WFG)
**~~View all trending →~~**
## **What buyers say about obito costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The store clearly cares about both quality and service”*
**Size-Overall**14%
*“it fits comfortably while giving the costume a more complete look”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Value For Money**9%
*“Good for the price”*
**Collectibles**6%
*“but its maybe more of a collectible item - the detail is phenomenal”*
**Fun/Entertainment Experience**4%
*“Good toy”*
**Color**4%
*“It came in the correct color”*
**Comfort-Overall**4%
*“comfortable”*
**Strength**3%
*“The sign feels well made and not flimsy”*
**Material Quality**3%
*“Material is very good”*
### **What buyers complain about **
**Size-Overall**43%
*“Doesn't fit at all”*
**Brightness/Shine/Glow**8%
*“Only thing is that its not glowing in black light”*
**Product Condition**8%
*“obviously used”*
**Value For Money**6%
*“Not worth the money”*
**Quality-Overall**5%
*“for the price the quality gives it 1 star”*
**Strap/String Quality**4%
*“The strap could be a little better”*
**Stretchability/Expandability/Elasticity**3%
*“do not have enough stretch”*
**Feet Fit**3%
*“A little long in the legs”*
**Arm Fit**3%
*“They are way too slim to fit most men's arms”*
**Material Quality**2%
*“just feels like I overpaid for cheap material”*
### **Top return reasons **
**Size-Overall**48%
**Length**10%
**Arm Fit**4%
**Material Quality**4%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Sleeve Fit**2%
**Thin**2%
## **Common questions**
- **Is obito costume profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 52 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the obito costume niche?**
- 36 brands and 157 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in obito costume?**
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Product Condition. The return rate is 5.1% — above our launch gate.
- **When does demand for obito costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 12.4× the quietest.
- **What does it cost to enter the obito costume niche?**
- Listings span $4.90–$77.23; the average listing price is $29.99 (sweet spot $15–$100). The average incumbent carries 1,020 reviews — the moat a new listing must climb.
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