---
title: "Trend — non toxic paint - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/non-toxic-paint/trend"
last_updated: "2026-08-08T15:53:14.326Z"
locale: en
meta:
  description: "Niche score 53/100 · $109K/yr market · 93K searches/yr · $21.50 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $109K/yr market · 93K searches/yr · $21.50 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — non toxic paint - Flapen"
---

# **non toxic paint**

**Worth a look**

Shows low returns (1.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 26Growth 54Conversion 62Competition 42Returns 95Price range 77Avg price 91Brand share 60Review moat 39Quality gap 24

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.49–$47.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+26.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,590.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$109K**

$109K/yr · 93K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Trend