---
title: "Non Toxic Markers — $5.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/non-toxic-markers"
last_updated: "2026-08-08T15:55:21.912Z"
locale: en
meta:
description: "Niche score 57/100 · $5.0M/yr market · 3.3M searches/yr · $13.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $5.0M/yr market · 3.3M searches/yr · $13.17 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Non Toxic Markers — $5.0M/yr Amazon US Niche (2026) - Flapen"
---
# **non toxic markers**
**Launch it**
A $5.0M/yr market growing +32.0% this quarter with returns at 0.7% — clears our launch bar.
Market size 97Growth 58Conversion 93Competition 32Returns 97Price range 78Avg price 60Brand share 0Review moat 22Quality gap 18
**Market size**
**Incredible****$5.0M**
$5.0M/yr · 3.3M searches
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$3.37–$59.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.17**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+32.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,898.35**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, non toxic markers is a $5.0M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Launch it — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic markers market data**
- **Units sold / yr**
- **500K–600K**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$6.6M–$7.9M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**314**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Crayola86% - Amazon Basics10% - Cra-Z-Art2% - TooyBing2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.0% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/non-toxic-markers/trend)
## **Top non toxic markers search terms**
- **crayola markers**1.3M/yr+38.0%6.7% conv. - **washable markers**732K/yr+42.8%9.3% conv. - **crayola washable markers**264K/yr+75.1%9.2% conv. - **washable markers for kids**296K/yr-5.7%9.5% conv. - **markers crayola**110K/yr+47.3%6.1% conv. - **toddler markers**101K/yr-7.8%2.6% conv. - **washable markers for toddlers 1-3**81K/yr-0.2%6.4% conv. - **markers washable**69K/yr+10.0%9.0% conv. - **kids markers washable**64K/yr+4.2%5.5% conv. - **washable markers for kids ages 4-8**54K/yr+9.5%5.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/non-toxic-markers/search-terms)
## **Top non toxic markers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$496K20%$992K30%$1.5M40%$2.0M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Broad Line Markers (12 Count) Washable Markers for Kids Assorted Colors Arts & Crafts Supplies For Coloring Books & Art Projects Ages 3+**Crayola**$5.97**4.8★20,222 rev](https://www.amazon.com/dp/B003HGGPLW) [2**Crayola Ultra Clean Washable Markers (40ct) Teacher School Supplies for Kids Broad Line Colored Markers Art Marker Set Ages 3+**Crayola**$14.34**4.8★31,821 rev](https://www.amazon.com/dp/B013RQPB5C) [3**Crayola Super Tips Marker Set (100ct) Fine Point Washable Markers Teacher Must Haves Back to School Supplies for Kids & Adults Art Supplies Ages 3+**Crayola**$16.43**4.8★42,899 rev](https://www.amazon.com/dp/B071CP6X88) [4**Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack**Amazon Basics**$4.11**4.6★2,020 rev](https://www.amazon.com/dp/B0CRBJGVYK) [5**Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+**Crayola**$18.67**4.8★5,704 rev](https://www.amazon.com/dp/B08CHHT833)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+**Crayola**$18.67**5,704 rev8mo ago](https://www.amazon.com/dp/B08CHHT833) [**12 Count Washable Markers for Kids Broad Line Markers with Conical Tip Assorted Colors Drawing Essentials for School Classroom Student Teacher Must Have for Coloring Book Art & Craft Supplies**TooyBing**$5.25**146 rev10mo ago](https://www.amazon.com/dp/B0FQ4X72G2) [**Amazon Basics Super Tip Washable Markers 40 Vibrant Colors Multicolored**Amazon Basics**$7.37**577 rev1y ago](https://www.amazon.com/dp/B0DPM79QWL) [**Amazon Basics Colored Washable Markers for Coloring and Drawing Broad Line Multicolored 10-Pack**Amazon Basics**$4.11**2,020 rev1y ago](https://www.amazon.com/dp/B0CRBJGVYK) [**Amazon Basics Washable Markers for Kids Fine Tip Assorted Colors Non-Toxic Drawing and Coloring School Supplies Set Pack of 24**Amazon Basics**$13.53**413 rev3y ago](https://www.amazon.com/dp/B0B4N1PWHT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Assorted Broad Line Markers 10 Count - 2 Pack**Crayola**$7.78**4.7★**▲ 147%**](https://www.amazon.com/dp/B00ESNBLVW) [**12 Count Washable Markers for Kids Broad Line Markers with Conical Tip Assorted Colors Drawing Essentials for School Classroom Student Teacher Must Have for Coloring Book Art & Craft Supplies**TooyBing**$5.25**4.6★**▲ 144%**](https://www.amazon.com/dp/B0FQ4X72G2) [**Cra-Z-Art Bold Washable Markers 10 Count**Cra-Z-Art**$3.37**4.7★**▲ 111%**](https://www.amazon.com/dp/B003HCQKOI) [**Crayola Broad Line Markers (12pk) Assorted Bulk Markers for Kids Arts & Crafts Supplies for Coloring Books Construction Paper Ages 3+**Crayola**$18.67**4.8★**▲ 59%**](https://www.amazon.com/dp/B08CHHT833) [**Amazon Basics Super Tip Washable Markers 40 Vibrant Colors Multicolored**Amazon Basics**$7.37**4.4★**▲ 55%**](https://www.amazon.com/dp/B0DPM79QWL)
**~~View all trending →~~**
## **What buyers say about non toxic markers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Great assortment of colors”*
**Quality-Overall**12%
*“Great variety too”*
**Value For Money**9%
*“Good price”*
**Ease Of Use**7%
*“easy to handle”*
**Fun/Entertainment Experience**5%
*“Great fun”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Size-Overall**4%
*“they are a great size”*
**Washability**4%
*“colors are very washable”*
**Gifting Purpose**3%
*“Awesome gift”*
**Durability**3%
*“Durable”*
### **What buyers complain about **
**Color**19%
*“The red is not as dark”*
**Moist/Dry**11%
*“these markers were very dry”*
**Ease Of Use**10%
*“not as easy for my. nearly”*
**Durability**8%
*“Running out after a few days”*
**Value For Money**8%
*“However, these are not cheap, more than a dollar per marker”*
**Ease Of Cleaning**7%
*“Beware once it gets onto your hands its very hard to clean”*
**Quality-Overall**5%
*“markers are cheap”*
**Thickness**3%
*“Not thick”*
**Size-Overall**3%
*“Disappointed though that after emptying each individual box of crayons they did not fit in the provided tub”*
**Functionality-Overall**3%
*“nothing worked”*
### **Top return reasons **
**Value For Money**32%
**Size-Overall**16%
**Color**10%
**Advertised Vs Actual Product**10%
**Product Condition**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Thickness**2%
**Quality-Overall**2%
**Moist/Dry**2%
## **Common questions**
- **Is non toxic markers profitable to sell on Amazon United States?**
- The niche generates $5.0M/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Launch it (57/100).
- **How competitive is the non toxic markers niche?**
- 4 brands and 314 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in non toxic markers?**
- Top complaints mined from reviews: Color, Moist/Dry, Ease Of Use. The return rate is 0.7%.
- **When does demand for non toxic markers peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the non toxic markers niche?**
- Listings span $3.37–$59.28; the average listing price is $13.17 (sweet spot $15–$100). The average incumbent carries 9,898 reviews — the moat a new listing must climb.
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