---
title: "Non Toxic Crayons for Toddlers 1-3 — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/non-toxic-crayons-for-toddlers-1-3"
last_updated: "2026-08-08T12:34:22.020Z"
locale: en
meta:
description: "Niche score 44/100 · $80K/yr market · 71K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $80K/yr market · 71K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Non Toxic Crayons for Toddlers 1-3 — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **non toxic crayons for toddlers 1-3**
**Skip it**
Soft demand (-13.5% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 18Conversion 83Competition 45Returns 96Price range 45Avg price 54Brand share 35Review moat 39Quality gap 32
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.68–$26.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,633.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 71K searches
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, non toxic crayons for toddlers 1-3 is a $80K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **non toxic crayons for toddlers 1-3 market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**13%**
- Honeysticks38% - TinyGeeks23% - JUPITEARTH13% - ZENO6% - Crayola3% - YSNYSN3% - Open — no brand owns it (8 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -13.5% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/non-toxic-crayons-for-toddlers-1-3/trend)
## **Top non toxic crayons for toddlers 1-3 search terms**
- **non toxic crayons**33K/yr-6.6%3.9% conv. - **non toxic crayons for toddlers 1-3**30K/yr-20.6%8.6% conv. - **crayons non toxic**4K/yr+5.0%7.7% conv. - **non toxic toddler crayons**3K/yr-36.6%7.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/non-toxic-crayons-for-toddlers-1-3/search-terms)
## **Top non toxic crayons for toddlers 1-3 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TinyGeeks Jumbo Crayons (18 Colors) Non-Toxic Washable Crayons for Toddlers and Kids (Ages 1-8) Easy-to-Hold - Ideal for Travel Art and Learning**TinyGeeks**$9.10**4.7★1,420 rev](https://www.amazon.com/dp/B0CY5DSLWN) [2**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$21.10**4.5★17,847 rev](https://www.amazon.com/dp/B01GSY9MD2) [3**Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$13.83**4.5★2,675 rev](https://www.amazon.com/dp/B01I2GVSNQ) [4**ZENO 18-Color Jumbo Crayons Non-Toxic and Washable for Toddlers (1-3) & Kids (4-8) Easy-to-Hold Large Crayons Perfect for Travel Art and Early Childhood Activities**ZENO**$8.22**4.7★883 rev](https://www.amazon.com/dp/B0DGF8NG24) [5**Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly**Honeysticks**$18.11**4.6★3,369 rev](https://www.amazon.com/dp/B01I2GNSWU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable**Four Candies**$8.28**1,997 rev5mo ago](https://www.amazon.com/dp/B0GM6LH9XD) [**LovelyJn 24 Colors Jumbo Crayons for Toddlers 1-3 2-4 Non-Toxic Washable Crayons for Kids Ages 3-5 4-8 6-8 School Art Supplies Classroom Must Haves Ideal Coloring Set Gifts for Boys Girls**LovelyJn**$16.92**33 rev6mo ago](https://www.amazon.com/dp/B0GF7SLF3Q) [**24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art**FUMILE**$9.72**265 rev1y ago](https://www.amazon.com/dp/B0F29ZH4TZ) [**Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies**Momo & Nashi**$14.44**1,294 rev1y ago](https://www.amazon.com/dp/B0DBHRP6SK) [**JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable**JUPITEARTH**$12.26**684 rev1y ago](https://www.amazon.com/dp/B0DNSY5CMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LovelyJn 24 Colors Jumbo Crayons for Toddlers 1-3 2-4 Non-Toxic Washable Crayons for Kids Ages 3-5 4-8 6-8 School Art Supplies Classroom Must Haves Ideal Coloring Set Gifts for Boys Girls**LovelyJn**$16.92**4.5★**▲ 347%**](https://www.amazon.com/dp/B0GF7SLF3Q) [**Crayola Washable Crayons Large Size 8 Colors Pack of 1**Crayola**$7.01**4.8★**▲ 328%**](https://www.amazon.com/dp/B00CGOIV0E) [**Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable**Four Candies**$8.28**4.5★**▲ 213%**](https://www.amazon.com/dp/B0GM6LH9XD) [**Cra-Z-Art Washable Crayons 24 Count for Kids Back to School Supply List Essential**Cra-Z-Art**$1.68**4.6★**▲ 197%**](https://www.amazon.com/dp/B00KDCIA0M) [**Color Swell Crayons 1 Pack 24 Colors Per Pack (24 Total)**Color Swell**$5.06**4.6★**▲ 135%**](https://www.amazon.com/dp/B08L6ZFBHQ)
**~~View all trending →~~**
## **What buyers say about non toxic crayons for toddlers 1-3**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Great assortment of colors”*
**Ease Of Use**9%
*“Easy for little hands”*
**Size-Overall**8%
*“Good size”*
**Durability**8%
*“They do not break”*
**Quality-Overall**8%
*“The crayons themselves are nice quality”*
**Grip**4%
*“Nice grip”*
**Ease Of Cleaning**3%
*“Easy clean up”*
**Fun/Entertainment Experience**3%
*“Fun times”*
**Value For Money**3%
*“Good value for money”*
**Strength**2%
*“feel great handling”*
### **What buyers complain about **
**Color**19%
*“Dull colors”*
**Durability**10%
*“Broke easily”*
**Size-Overall**7%
*“Lids too small”*
**Quality-Overall**5%
*“Boxes are not good quality”*
**Value For Money**4%
*“I see why these are cheaper”*
**Smell**2%
*“Has a chemical smell”*
**Display Colors**2%
*“all the colors BARELY show up on coloring book pages”*
**Ease Of Use**2%
*“They are hard to use now”*
**Ease Of Cleaning**2%
*“Definitely not a clean activity”*
**Stain Resistance**2%
*“Color stains”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**14%
**Color**9%
**Advertised Vs Actual Product**9%
**Smell**6%
**Defective Material/Parts**5%
**Product Condition**5%
**Functionality-Overall**4%
**Quality-Overall**3%
**Durability**3%
## **Common questions**
- **Is non toxic crayons for toddlers 1-3 profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the non toxic crayons for toddlers 1-3 niche?**
- 14 brands and 78 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in non toxic crayons for toddlers 1-3?**
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.8%.
- **When does demand for non toxic crayons for toddlers 1-3 peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the non toxic crayons for toddlers 1-3 niche?**
- Listings span $1.68–$26.01; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 2,633 reviews — the moat a new listing must climb.
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