---
title: "Ninjago Cake Topper — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ninjago-cake-topper"
last_updated: "2026-08-08T13:45:47.939Z"
locale: en
meta:
description: "Niche score 48/100 · $110K/yr market · 175K searches/yr · $28.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $110K/yr market · 175K searches/yr · $28.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninjago Cake Topper — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **ninjago cake topper**
**Skip it**
Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 28Competition 87Returns 87Price range 69Avg price 95Brand share 19Review moat 76Quality gap 27
**Avg price**
**Incredible****$28.01**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****478**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.99–$129.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 175K searches
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ninjago cake topper is a $110K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninjago cake topper market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#2,351**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **61%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**207**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**6%**
- LEGO80% - Shifigril5% - FFGJA4% - Think Green Fun2% - IQ2% - Generic1% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 82 weeks — -12.6% search growth over the last 90 days.
5K3KPrime Day '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/ninjago-cake-topper/trend)
## **Top ninjago cake topper search terms**
- **lego ninjago lloyd**36K/yr-24.8%1.1% conv. - **lloyd ninjago**22K/yr+6.9%1.3% conv. - **ninjago lloyd**21K/yr-19.3%1.2% conv. - **lloyd**19K/yr-1.7%0.1% conv. - **ninjago cake topper**12K/yr-4.6%4.7% conv. - **lego ninjago minifigures lloyd**8K/yr+33.1%0.6% conv. - **lloyd ninjago minifigure**8K/yr-26.1%1.9% conv. - **lego ninjago lloyd minifigure**13K/yr-47.0%1.1% conv. - **lego lloyd**6K/yr+26.2%0.8% conv. - **ninjago cupcake toppers**6K/yr-2.5%6.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ninjago-cake-topper/search-terms)
## **Top ninjago cake topper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850**LEGO**$9.99**4.8★262 rev](https://www.amazon.com/dp/B0FMS9BQ15) [2**LEGO NINJAGO Crystalized Minifigure - Lloyd (Hair) with Dual Golden Weapons (Limited Edition Foil Pack)**LEGO**$13.12**4.6★40 rev](https://www.amazon.com/dp/B09GJZVKX2) [3**LEGO NINJAGO Lloyds Green Forest Dragon Toy - Pretend Play Building Toy for Boys and Girls Ages 6+ - Birthday Gift for Kids - Dragon Figurine with 2 Minifigures for Kids - 71829**LEGO**$18.06**4.9★1,362 rev](https://www.amazon.com/dp/B0DJ17HYMR) [4**LEGO NINJAGO Lloyds Pull-Back Race Car Toy - Building Toy for Pretend Play for Boys and Girls Ages 7+ - Toy Car for Kids with 2 Minifigures - Gift Idea for Birthdays - 71828**LEGO**$21.66**4.8★496 rev](https://www.amazon.com/dp/B0DJ1BKD7Q) [5**25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)**Shifigril**$11.62**4.3★7 rev](https://www.amazon.com/dp/B0G8VS7TFN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor**Generic**$9.02**4 rev2mo ago](https://www.amazon.com/dp/B0GWK3ZRX7) [**25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.**FFGJA**$11.40**5 rev3mo ago](https://www.amazon.com/dp/B0GWXZ9ZYK) [**LEGO NINJAGO Lloyds Titan Mech 15th Anniversary Building Toy - Collectible Mech Set for Boys & Girls Ages 14+ - Display as Bedroom Decor - Gift for Birthdays - 71860**LEGO**$129.41**84 rev5mo ago](https://www.amazon.com/dp/B0FMYVHPZ5) [**LEGO NINJAGO Loyd vs. Earth Monster Spinner Building Toy for Boys & Girls - Ninja Toy Figures & Playset for Kids Ages 6+ - Includes 2 Minifigures for Pretend Play - Gift Idea for Birthdays - 71850**LEGO**$9.99**262 rev7mo ago](https://www.amazon.com/dp/B0FMS9BQ15) [**LEGO NINJAGO Ninja Character Display 15th Anniversary Building Toy for Kids Ages 14+ - Ninja Playset W/Elemental Master of Lightning + 7 Minifigures - Gift Idea for Teen Boys & Girls - 71866**LEGO**$45.06**522 rev7mo ago](https://www.amazon.com/dp/B0FMS6W31S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25pcs For Ninja Cartoon Birthday Decorations with 24pcs Cupcake Toppers 1pcs Cake Topper for Birthday Party Supplies.**FFGJA**$11.40**3.5★**▲ 291%**](https://www.amazon.com/dp/B0GWXZ9ZYK) [**Ninja Birthday Cake Topper Happy Birthday Cake Decoration for Kids Ninja Party Supplies Cartoon Birthday Cake Decor**Generic**$9.02**4.6★**▲ 289%**](https://www.amazon.com/dp/B0GWK3ZRX7) [**LEGO Ninjago Lloyd And Kai Boys Hoodie | Ninjago Hoodies For Kids | Boys Hoodies | 10 Multicolored**LEGO**$35.60**4.6★**▲ 178%**](https://www.amazon.com/dp/B0749RP56D) [**LEGO NINJAGO Future Kids School Backpack Bookbag for Travel On-the-Go Back to School Boys and Girls with Adjustable Padded Straps Lloyd Green**LEGO**$44.40**4.8★**▲ 177%**](https://www.amazon.com/dp/B071DJK74G) [**25pcs Ninja Cake Topper and Cupcake Topper Set Ninja-go Birthday Party Decorations for Kids Cake Supplies (Blue 10)**Shifigril**$11.62**4.3★**▲ 134%**](https://www.amazon.com/dp/B0G8VS7TFN)
**~~View all trending →~~**
## **What buyers say about ninjago cake topper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**16%
*“Very fun”*
**Value For Money**13%
*“Good price”*
**Assembly/Installation**11%
*“Easy for him to put together”*
**Quality-Overall**11%
*“its great quality like a Lego set”*
**Gifting Purpose**10%
*“Birthday gift”*
**Collectibles**9%
*“this is a great set to have in my collection”*
**Design-Overall**7%
*“This is a very well designed set”*
**Advertised Vs Actual Product**5%
*“Just what I needed”*
**Display-Overall**4%
*“Cool to display”*
**Size-Overall**3%
*“Good Size”*
### **What buyers complain about **
**Size-Overall**23%
*“Its very big”*
**Value For Money**23%
*“A little bit expensive”*
**Adhesion/Stickiness**5%
*“Lego feet don't stick on the studs after awhile”*
**Material Quality**5%
*“Cardboard and not plastic”*
**Magnetic Strength/Adsorption**5%
*“Magnets fell out”*
**Absorbency**5%
*“Just a strip of fabric nothing special very thin not absorbent”*
**Accuracy-Overall**4%
*“Its not the exact accurate look”*
**Color**2%
*“My only complain is the incorrect color for some of the figures”*
**Defective Material/Parts**2%
*“Connections unsteady”*
**Advertised Vs Actual Product**2%
*“I was very much misled”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**22%
**Gifting Purpose**8%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Color**3%
**Product Condition**3%
**Assembly/Installation**3%
**Functionality-Overall**2%
## **Common questions**
- **Is ninjago cake topper profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 59 tracked products. 5 of 12 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ninjago cake topper niche?**
- 13 brands and 207 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in ninjago cake topper?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 1.4%.
- **When does demand for ninjago cake topper peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the ninjago cake topper niche?**
- Listings span $5.99–$129.41; the average listing price is $28.01 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.
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