---
title: "Ninja Turtle Coloring Book — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ninja-turtle-coloring-book"
last_updated: "2026-08-08T12:29:26.346Z"
locale: en
meta:
description: "Niche score 35/100 · $43K/yr market · 44K searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $43K/yr market · 44K searches/yr · $11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ninja Turtle Coloring Book — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **ninja turtle coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 13Conversion 82Competition 11Returns 96Price range 51Avg price 45Brand share 5Review moat 50Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.73–$24.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,546.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.35**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$43K**
$43K/yr · 44K searches
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ninja turtle coloring book is a $43K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ninja turtle coloring book market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$34K–$45K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **30%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Nickelodeon40% - TEENAGE MUTANT NINJA31% - TMNT/Bendon Publishing17% - Bendon7% - Horizon Group USA3% - Buckle-Down2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/ninja-turtle-coloring-book/trend)
## **Top ninja turtle coloring book search terms**
- **ninja turtle coloring book**18K/yr-28.8%6.4% conv. - **tmnt coloring book**9K/yr-12.8%3.5% conv. - **ninja turtles coloring book**10K/yr-31.8%5.5% conv. - **teenage mutant ninja turtles coloring book**7K/yr-16.9%6.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ninja-turtle-coloring-book/search-terms)
## **Top ninja turtle coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenage Mutant Ninja Turtles Jumbo Coloring and Activity Book 48-Page**Nickelodeon**$7.52**4.3★261 rev](https://www.amazon.com/dp/B00BOABIK6) [2**Teenage Mutant Ninja Turtles Coloring Book Set (2 TMNT Books)**TEENAGE MUTANT NINJA**$9.10**4.1★281 rev](https://www.amazon.com/dp/B013JCVUJ0) [3**Teenage Mutant Ninja Turtles Coloring and Activity Book Set With Stickers**TMNT/Bendon Publishing**$10.36**4.6★574 rev](https://www.amazon.com/dp/B00SEVD7M0) [4**Teenage Mutant Ninja Turtles Coloring and Activity Book Set with Stickers (3 TMNT Coloring and Activity Books Over 30 Stickers)**TEENAGE MUTANT NINJA**$10.03**4.6★647 rev](https://www.amazon.com/dp/B01FE6CHV4) [5**Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker**Bendon**$6.61**4.7★260 rev](https://www.amazon.com/dp/B0CC6P1MCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teenage Mutant Ninja Turtles Aqua Art Great Kids Ninja Turtles Toys TMNT Mess Free Coloring for Toddlers Paint with Water Books for Kids Toddler Car Activities & Travel Toys Water Painting Book**Horizon Group USA**$6.62**13,180 rev6mo ago](https://www.amazon.com/dp/B0GFPL5G1Z) [**Nickelodeon Teenage Mutant Ninja Turtles Boys UPF 50+ Rash Guard and Swim Trunks for Big Kids Black**Nickelodeon**$24.54**19 rev1y ago](https://www.amazon.com/dp/B0DT1Z9L21) [**Bendon TMNT Imagine Ink | Teenage Mutant Ninja Turtles Imagine Ink | TMNT Coloring Book | Magic Ink Mess Free Marker | 12 Pages**Bendon**$5.73**41 rev1y ago](https://www.amazon.com/dp/B0DMGQMQMP) [**Teenage Mutant Ninja Travel Activity Kit for Kids w Drawstring Bag Bundle**TEENAGE MUTANT NINJA**$12.93**26 rev1y ago](https://www.amazon.com/dp/B0DM6L7C1L) [**Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker**Bendon**$6.61**260 rev3y ago](https://www.amazon.com/dp/B0CC6P1MCD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nickelodeon Teenage Mutant Ninja Turtles Boys UPF 50+ Rash Guard and Swim Trunks for Big Kids Black**Nickelodeon**$24.54**4.6★**▲ 392%**](https://www.amazon.com/dp/B0DT1Z9L21) [**Nickelodeon Buckle-Down Bifold Wallet Ninja Turtles Multicolor 4.0 x 3.5**Buckle-Down**$20.08**4.6★**▲ 213%**](https://www.amazon.com/dp/B013J77UMQ) [**Teenage Mutant Ninja Turtles Coloring Book Set (2 TMNT Books)**TEENAGE MUTANT NINJA**$9.10**4.1★**▲ 135%**](https://www.amazon.com/dp/B013JCVUJ0) [**Teenage Mutant Ninja Turtles Aqua Art Great Kids Ninja Turtles Toys TMNT Mess Free Coloring for Toddlers Paint with Water Books for Kids Toddler Car Activities & Travel Toys Water Painting Book**Horizon Group USA**$6.62**4.7★**▲ 114%**](https://www.amazon.com/dp/B0GFPL5G1Z) [**Bendon Teenage Mutant Ninja Turtles Imagine Ink Magic Ink Pictures and Game Book with Mess Free Marker**Bendon**$6.61**4.7★**— 0%**](https://www.amazon.com/dp/B0CC6P1MCD)
**~~View all trending →~~**
## **What buyers say about ninja turtle coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**30%
*“So much fun”*
**Mess Free**20%
*“Fun& mess free”*
**Recycle/Reuse**10%
*“Fun and reusable”*
**Advertised Vs Actual Product**10%
*“works as says”*
**Gifting Purpose**10%
*“I'd gift them to my whole class”*
**Quality-Overall**10%
*“The pictures are of good quality and the color disappears once the water dries making it to where the pictures can be colored over and over again”*
### **What buyers complain about **
**Advertised Vs Actual Product**25%
*“I'm returning it for false advertising”*
**Quality-Overall**25%
*“Terrible quality”*
**Thickness**17%
*“Very thin flimsy pages”*
**Durability**8%
*“My son used this to keep his wrestling shoes and headgear and we used it twice a week and after no more than 2 months it completely fell apart and ripped”*
**Value For Money**8%
*“I wish they weren't so expensive”*
**Size-Overall**8%
*“Small size on cheap paper”*
### **Top return reasons **
**Size-Overall**33%
**Advertised Vs Actual Product**17%
**Value For Money**11%
**Quality-Overall**9%
**Color**9%
**Hip Fit**4%
**Sleeve Fit**2%
**Strength**2%
**Functionality-Overall**2%
**Water Resistance**2%
## **Common questions**
- **Is ninja turtle coloring book profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (35/100).
- **How competitive is the ninja turtle coloring book niche?**
- 6 brands and 32 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in ninja turtle coloring book?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Thickness. The return rate is 0.9%.
- **When does demand for ninja turtle coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the ninja turtle coloring book niche?**
- Listings span $5.73–$24.54; the average listing price is $11.35 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.
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