---
title: "Nikke — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nikke"
last_updated: "2026-08-08T13:39:29.302Z"
locale: en
meta:
description: "Niche score 51/100 · $173K/yr market · 371K searches/yr · $70.63 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $173K/yr market · 371K searches/yr · $70.63 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nikke — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **nikke**
**Worth a look**
Shows a fragmented shelf (top 5 take 26% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 35Growth 33Conversion 8Competition 89Returns 75Price range 30Avg price 86Brand share 73Review moat 43Quality gap 35
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Avg price**
**Great****$70.63**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,176.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$173K**
$173K/yr · 371K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$9.62–$295.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nikke is a $173K/yr Amazon United States market (371K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nikke market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$141K–$177K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#8,878**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **41%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**157**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**26%**
Top 20: 68%
**Open market**
**31%**
- Ichibansho Figure21% - Good Smile Company12% - Nike11% - RZAHUAHU9% - BANDAI8% - Banpresto8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/nikke/trend)
## **Top nikke search terms**
- **nikke goddess of victory**130K/yr+9.3%0.4% conv. - **nikke**96K/yr+6.7%0.4% conv. - **nikke goddess of victory figure**52K/yr+5.5%0.2% conv. - **nikke figure**41K/yr+9.0%0.4% conv. - **goddess of victory nikke**36K/yr+0.9%0.4% conv. - **goddess of victory nikke figure**16K/yr-5.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nikke/search-terms)
## **Top nikke products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$7K6%$10K8%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ichibansho Figure - Goddess of Victory: Nikke - Cinderella Collectible Statue**Ichibansho Figure**$97.25**4.6★121 rev](https://www.amazon.com/dp/B0FMSBVNX6) [2**BANDAI Goddess of Victory NIKKE Metallic Pass Collection Ver.2 (Pack Box) 20 Pack**BANDAI**$66.48**4.5★91 rev](https://www.amazon.com/dp/B0CTQ453ZM) [3**Banpresto - Goddess of Victory: Nikke - Anis (Cord Reel) Figure**Banpresto**$30.77**4.8★20 rev](https://www.amazon.com/dp/B0F9LF42KT) [4**Good Smile Arts Shanghai Goddess of Victory: Nikke Rapi (Classic Vacation) 1:7 Scale PVC Figure**Good Smile Company**$112.42**4.5★22 rev](https://www.amazon.com/dp/B0D7ZX3DW1) [5**Ichibansho Figure - Goddess of Victory: Nikke - Rapi: Red Hood Collectible Statue**Ichibansho Figure**$88.34**4.6★121 rev](https://www.amazon.com/dp/B0FMS9LCMX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![GODDESS OF VICTORY: NIKKE OST [BE MY STAR]](https://m.media-amazon.com/images/I/41yuRGWtGbL.jpg)**GODDESS OF VICTORY: NIKKE OST \[BE MY STAR\]**Generic**$72.79**9 rev2mo ago](https://www.amazon.com/dp/B0H1BR8RZR) [**HBGIAY Nikke Figurine Anime Elegg Figure Kneeling Pose PVC Statue 7.48 Cute Anime Figurine Goddess Nikke Action Figure Collections**HBGIAY**$45.96**2 rev2mo ago](https://www.amazon.com/dp/B0GZP1RX4R) [**HBGIAY Nikke Figurine Sitting Pose Desktop Cute Figure Anime Goddess Nikke Action Figure Statue Collectible Gifts for Fans 9CM**HBGIAY**$32.77**5 rev4mo ago](https://www.amazon.com/dp/B0GTLYZ98S) [**NIKKE Viper Bunny Girl 1/7 Figure Game Character Ornaments Gift Figurine**RZAHUAHU**$54.39**3 rev5mo ago](https://www.amazon.com/dp/B0GQDHCYXD) [**Ichibansho Figure - Goddess of Victory: Nikke - Cinderella Collectible Statue**Ichibansho Figure**$97.25**121 rev9mo ago](https://www.amazon.com/dp/B0FMSBVNX6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![GODDESS OF VICTORY: NIKKE OST [BE MY STAR]](https://m.media-amazon.com/images/I/41yuRGWtGbL.jpg)**GODDESS OF VICTORY: NIKKE OST \[BE MY STAR\]**Generic**$72.79**4.8★**▲ 319%**](https://www.amazon.com/dp/B0H1BR8RZR) [**NIKE AIR MONARCH IV (MENS) - 6 White/Metallic Silver**Nike**$62.19**4.4★**▲ 315%**](https://www.amazon.com/dp/B004YCWQU2) [**HBGIAY Nikke Figurine Anime Elegg Figure Kneeling Pose PVC Statue 7.48 Cute Anime Figurine Goddess Nikke Action Figure Collections**HBGIAY**$45.96**4.0★**▲ 313%**](https://www.amazon.com/dp/B0GZP1RX4R) [**Nike Mens Precision 8 Mid Basketball Shoes Black/Black-Black 10**Nike**$66.36**4.4★**▲ 309%**](https://www.amazon.com/dp/B0DZXQ1FZ2) [**Nike Unisex Everyday Cushioned Training No-Show Socks (6 Pairs) Black/White Medium**Nike**$21.94**4.5★**▲ 300%**](https://www.amazon.com/dp/B07FKHK2H9)
**~~View all trending →~~**
## **What buyers say about nikke**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“the quality is clearly there”*
**Value For Money**14%
*“value for money”*
**Size-Overall**13%
*“Fits right”*
**Comfort-Overall**7%
*“So comfortable”*
**Collectibles**7%
*“Good collectible for anime figures”*
**Color**3%
*“Love the color”*
**Advertised Vs Actual Product**3%
*“looks just as advertised”*
**Design-Overall**2%
*“The sculpt captures the character's design accurately”*
**Shape/Style**2%
*“stylish socks for a teen boy”*
**Durability**2%
*“Durable”*
### **What buyers complain about **
**Quality-Overall**17%
*“Low quality”*
**Value For Money**11%
*“Not worth the money”*
**Size-Overall**10%
*“it absolutely did not fit me to the point where I had to give them to my two brothers”*
**Gap/Hole**9%
*“there are holes in them”*
**Durability**9%
*“Ripped right away”*
**Thickness**4%
*“They arent thick cotton like usual Nike socks”*
**Comfort-Overall**3%
*“very uncomfortable”*
**Color**3%
*“OH- Fading to almost a blue black sucks”*
**Defective Material/Parts**3%
*“Figure appears to have factory defect”*
**Strength**2%
*“Rifle strap is fragile”*
### **Top return reasons **
**Size-Overall**34%
**Feet Fit**14%
**Length**13%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Value For Money**3%
**Waist Fit**3%
**Width**3%
**Inseam Fit**2%
**Color**2%
## **Common questions**
- **Is nikke profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 61 tracked products. 6 of 21 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the nikke niche?**
- 20 brands and 157 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in nikke?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 2.0%.
- **When does demand for nikke peak?**
- Demand peaks in Apr–May–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nikke niche?**
- Listings span $9.62–$295.10; the average listing price is $70.63 (sweet spot $15–$100). The average incumbent carries 2,177 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)