---
title: "Nightmare Before Christmas Advent Calendar — $413K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nightmare-before-christmas-advent-calendar"
last_updated: "2026-08-08T15:13:33.526Z"
locale: en
meta:
description: "Niche score 54/100 · $413K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $413K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nightmare Before Christmas Advent Calendar — $413K/yr Amazon US Niche (2026) - Flapen"
---
# **nightmare before christmas advent calendar**
**Worth a look**
Shows a sweet-spot price point ($40.03 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 56Growth 54Conversion 17Competition 71Returns 82Price range 90Avg price 95Brand share 10Review moat 53Quality gap 43
**Avg price**
**Incredible****$40.03**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.17–$71.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$413K**
$413K/yr · 753K searches
**Growth**
**Good****+26.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,389.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nightmare before christmas advent calendar is a $413K/yr Amazon United States market (753K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nightmare before christmas advent calendar market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$500K–$600K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#24,025**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **35%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**194**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 90%
**Open market**
**3%**
- Funko88% - Cinereplicas4% - OFRYH2% - Just Play1% - Disney Store1% - Super Mario1% - Open — no brand owns it (4 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.1% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 19.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/nightmare-before-christmas-advent-calendar/trend)
## **Top nightmare before christmas advent calendar search terms**
- **funko advent calendar**110K/yr+48.9%0.8% conv. - **funko pop advent calendar**125K/yr+43.3%0.4% conv. - **nightmare before christmas advent calendar**59K/yr+54.5%0.4% conv. - **advent calendar funko**32K/yr+70.5%0.3% conv. - **bitty pop advent calendar**28K/yr+92.4%0.9% conv. - **funko pop calendar**9K/yr+16.5%0.8% conv. - **funko calendar**7K/yr+13.4%1.0% conv. - **funko advent**17K/yr+75.5%0.8% conv. - **calendario de adviento funko pop**8K/yr+31.1%0.8% conv. - **advent calendar funko pop**27K/yr+5.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nightmare-before-christmas-advent-calendar/search-terms)
## **Top nightmare before christmas advent calendar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$25K9%$37K12%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Pocket Pop Countdown Calendar: 13-day Spooky Countdown**Funko**$18.96**4.8★284 rev](https://www.amazon.com/dp/B0DJRZQYZX) [2**Funko Pop! Advent Calendar: Pixar - Disney Pixar - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Girls Boys & Kids - Christmas Countdown**Funko**$49.02**4.5★766 rev](https://www.amazon.com/dp/B0CLFPG8GF) [3**Funko Pocket POP! Advent Calendar: Nightmare Before Christmas - 13 Days**Funko**$42.80**4.6★375 rev](https://www.amazon.com/dp/B0DP78GJPC) [4**Funko Bitty POP! Advent Calendar: Disney Princess - 24 Days**Funko**$31.63**4.3★683 rev](https://www.amazon.com/dp/B0DNRTHCKX) [5**Funko Pop! Bitty Countdown Calendar: Stitch Holiday - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Kids - Christmas or Birthday Countdown**Funko**$33.49**4.6★1,025 rev](https://www.amazon.com/dp/B0DNRSQXGR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nightmare Be Christmas Advent Calendar Halloween Advent Calendar 2026 with 24 Collectible Ornament for Kids Adult Boys Girl Halloween Countdown Calendar Halloween Gifts**OFRYH**$11.17**469 rev8mo ago](https://www.amazon.com/dp/B0G3338QKP) [**Disney Store Official The Nightmare Before Christmas 13-Day Halloween Countdown Calendar - Includes 13 Mini Disney Plush Toys Featuring Santa Jack Skellington Sally Zero Oogie Boogie and More**Disney Store**$45.44**9 rev1y ago](https://www.amazon.com/dp/B0FKJPFSW3) [**Funko Pocket POP! Advent Calendar: Nightmare Before Christmas - 13 Days**Funko**$42.80**375 rev1y ago](https://www.amazon.com/dp/B0DP78GJPC) [**Funko Bitty POP! Advent Calendar: Disney Princess - 24 Days**Funko**$31.63**683 rev1y ago](https://www.amazon.com/dp/B0DNRTHCKX) [**Funko Pop! Bitty Countdown Calendar: Stitch Holiday - 24 Days of Surprises - Collectible Vinyl Mini Figures - Mystery Box - Gift Idea - Holiday Present for Kids - Christmas or Birthday Countdown**Funko**$33.49**1,025 rev1y ago](https://www.amazon.com/dp/B0DNRSQXGR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HARRY POTTER - Budget Advent Calendar 2025-24 Magical Wizarding World Gifts & Accessories - Stationery Jewelry & Surprises - For the Christmas Countdown - Official License - Cinereplicas**Cinereplicas**$18.74**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0F8QJV4ZG) [**Disney Store Official The Nightmare Before Christmas 13-Day Halloween Countdown Calendar - Includes 13 Mini Disney Plush Toys Featuring Santa Jack Skellington Sally Zero Oogie Boogie and More**Disney Store**$45.44**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FKJPFSW3) [**Nightmare Be Christmas Advent Calendar Halloween Advent Calendar 2026 with 24 Collectible Ornament for Kids Adult Boys Girl Halloween Countdown Calendar Halloween Gifts**OFRYH**$11.17**4.5★**▲ 287%**](https://www.amazon.com/dp/B0G3338QKP) [**Disney Munchlings Advent Calendar with Color Change and Scented Figures 31-pieces**Just Play**$33.73**4.5★**▲ 191%**](https://www.amazon.com/dp/B0CRF8RZXR) [**Funko Pop! Pocket Pop Countdown Calendar: 13-day Spooky Countdown**Funko**$18.96**4.8★**▲ 189%**](https://www.amazon.com/dp/B0DJRZQYZX)
**~~View all trending →~~**
## **What buyers say about nightmare before christmas advent calendar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“fun to open”*
**Gifting Purpose**18%
*“a good gift”*
**Quality-Overall**12%
*“Good quality”*
**Collectibles**9%
*“this is a great addition to my collection”*
**Value For Money**6%
*“Well worth it”*
**Color**2%
*“is very vibrant”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Size-Overall**2%
*“nice size”*
**Design-Overall**1%
*“their designs are very cute”*
**Strength**1%
*“The pieces themselves are solid and substantial”*
### **What buyers complain about **
**Size-Overall**20%
*“Very small”*
**Value For Money**19%
*“Price was a little steep”*
**Durability**10%
*“part that might broke easily”*
**Adhesion/Stickiness**7%
*“Another thing is the glue tape that was used is stuck onto the holographic card”*
**Quality-Overall**7%
*“a little disappointed at lack of variety”*
**Gifting Purpose**4%
*“then placing a character for each day would have offered a much better gift experience”*
**Material Quality**2%
*“material is cheap”*
**Ease Of Use**1%
*“Some were really hard to take out of the place so not easy to open”*
**Strength**1%
*“many of them have moving parts. which can be a tad more flimsy”*
### **Top return reasons **
**Value For Money**33%
**Size-Overall**21%
**Advertised Vs Actual Product**20%
**Defective Material/Parts**9%
**Product Condition**5%
**Quality-Overall**5%
**Design-Overall**2%
**Strength**2%
**Weight Heavy**2%
**Fun/Entertainment Experience**1%
## **Common questions**
- **Is nightmare before christmas advent calendar profitable to sell on Amazon United States?**
- The niche generates $413K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +26.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the nightmare before christmas advent calendar niche?**
- 10 brands and 194 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in nightmare before christmas advent calendar?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 1.6%.
- **When does demand for nightmare before christmas advent calendar peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 19.1× the quietest.
- **What does it cost to enter the nightmare before christmas advent calendar niche?**
- Listings span $11.17–$71.42; the average listing price is $40.03 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.
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