---
title: "Nfl Uno — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nfl-uno"
last_updated: "2026-08-08T13:40:12.082Z"
locale: en
meta:
description: "Niche score 31/100 · $68K/yr market · 109K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $68K/yr market · 109K searches/yr · $17.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nfl Uno — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **nfl uno**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 6Conversion 46Competition 6Returns 96Price range 72Avg price 80Brand share 0Review moat 45Quality gap 23
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.22–$29.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,952.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 109K searches
**Growth**
**Bad****-38.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nfl uno is a $68K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nfl uno market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,640**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **29%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Mattel Games78% - UNO15% - Generic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 261.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/nfl-uno/trend)
## **Top nfl uno search terms**
- **f1 uno**15K/yr-22.9%4.3% conv. - **uno elite**35K/yr-38.8%2.4% conv. - **uno f1**10K/yr-49.2%4.0% conv. - **uno elite starter pack**12K/yr-52.4%3.4% conv. - **uno formula 1**5K/yr-15.3%6.5% conv. - **uno elite nfl**11K/yr-25.2%1.4% conv. - **uno elite f1**6K/yr-47.4%11.3% conv. - **uno elite nfl card game**6K/yr-51.4%1.0% conv. - **uno elite formula 1**5K/yr-75.4%5.6% conv. - **uno elite nfl card game 2025**3K/yr-73.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nfl-uno/search-terms)
## **Top nfl uno products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$20K45%$30K60%$41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mattel Games UNO Elite Formula 1 2025 Core Edition Starter Pack Card Game with 4 Game Booster Packs & 2 Promo Cards for Kids Fans Families & Game Night**Mattel Games**$15.32**4.7★237 rev](https://www.amazon.com/dp/B0FDH3LF58) [2**Mattel Games UNO Elite Formula 1 Booster Set 2 Pack with 60 Elite Action Cards 2025 Core Edition**Mattel Games**$13.80**4.6★61 rev](https://www.amazon.com/dp/B0FDGZS6ZJ) [3**UNO NFL Booster Packs**UNO**$15.52**3.7★30 rev](https://www.amazon.com/dp/B0FHJ7244T) [4**Mattel Games UNO F1 Card Game for Kids Families Travel & Camping Deck Features Images from the World of Formula 1 Racing**Mattel Games**$9.22**4.8★13,320 rev](https://www.amazon.com/dp/B0FK1HQ823) [5**Mattel Games - UNO: Elite NFL 2025 Core Edition Starter Pack**UNO**$22.39**4.6★13 rev](https://www.amazon.com/dp/B0FHJ6SZJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Games UNO F1 Card Game for Kids Families Travel & Camping Deck Features Images from the World of Formula 1 Racing**Mattel Games**$9.22**13,320 rev7mo ago](https://www.amazon.com/dp/B0FK1HQ823) [**Mattel Games UNO Elite Formula 1 2025 Core Edition Starter Pack Card Game with 4 Game Booster Packs & 2 Promo Cards for Kids Fans Families & Game Night**Mattel Games**$15.32**237 rev8mo ago](https://www.amazon.com/dp/B0FDH3LF58) [**Mattel Games UNO Elite Formula 1 Booster Set 2 Pack with 60 Elite Action Cards 2025 Core Edition**Mattel Games**$13.80**61 rev8mo ago](https://www.amazon.com/dp/B0FDGZS6ZJ) [**UNO NFL Booster Packs**UNO**$15.52**30 rev11mo ago](https://www.amazon.com/dp/B0FHJ7244T) [**Mattel Games - UNO: Elite NFL 2025 Core Edition Starter Pack**UNO**$22.39**13 rev11mo ago](https://www.amazon.com/dp/B0FHJ6SZJ7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UNO Draft Pack Collector Cards Core Edition Trading Cards with 4 Surprise Foils**Generic**$12.81**5.0★**▲ 137%**](https://www.amazon.com/dp/B0G4QQ7G9R) [**Mattel Games UNO F1 Card Game for Kids Families Travel & Camping Deck Features Images from the World of Formula 1 Racing**Mattel Games**$9.22**4.8★**▲ 52%**](https://www.amazon.com/dp/B0FK1HQ823) [**Mattel Games - UNO: Elite NFL 2025 Core Edition Starter Pack**UNO**$22.39**4.6★**▲ 45%**](https://www.amazon.com/dp/B0FHJ6SZJ7) [**Mattel Games UNO Elite Formula 1 Booster Set 2 Pack with 60 Elite Action Cards 2025 Core Edition**Mattel Games**$13.80**4.6★**▲ 24%**](https://www.amazon.com/dp/B0FDGZS6ZJ) [**UNO Elite Collector Cards with 4 Surprise Foil Cards for Game Play or Collection**Generic**$29.92**5.0★**— 4%**](https://www.amazon.com/dp/B0G4QQL2YR)
**~~View all trending →~~**
## **What buyers say about nfl uno**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“Fun ride”*
**Gifting Purpose**23%
*“thoughtful gift that connected perfectly with his interests”*
**Collectibles**16%
*“Such a fun collectible”*
**Advertised Vs Actual Product**8%
*“Just like described”*
**Ease Of Use**6%
*“with printing thats crisp enough to read easily”*
**Quality-Overall**5%
*“Overall, it's become fun for family night to help teach the kiddo strategy and have quality fun”*
**Value For Money**4%
*“There are not many things in that price range that get repeated use”*
**Durability**3%
*“The cards feel sturdy”*
**Educational-Overall**2%
*“Great for kids, F1 fans, or casual game nights; it bridges generations while staying easy to learn”*
**Strength**2%
*“The cards feel sturdy”*
### **What buyers complain about **
**Fun/Entertainment Experience**100%
*“Super Boring”*
### **Top return reasons **
**Advertised Vs Actual Product**50%
**Value For Money**27%
**Product Condition**5%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Moist/Dry**5%
**Size-Overall**5%
## **Common questions**
- **Is nfl uno profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 7 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -38.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the nfl uno niche?**
- 3 brands and 53 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nfl uno?**
- Top complaints mined from reviews: Fun/Entertainment Experience. The return rate is 0.8%.
- **When does demand for nfl uno peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 261.5× the quietest.
- **What does it cost to enter the nfl uno niche?**
- Listings span $9.22–$29.92; the average listing price is $17.00 (sweet spot $15–$100). The average incumbent carries 1,952 reviews — the moat a new listing must climb.
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