---
title: "Nezuko Figure — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nezuko-figure"
last_updated: "2026-08-08T12:30:17.664Z"
locale: en
meta:
description: "Niche score 44/100 · $124K/yr market · 246K searches/yr · $39.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $124K/yr market · 246K searches/yr · $39.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nezuko Figure — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **nezuko figure**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 16Competition 71Returns 90Price range 50Avg price 95Brand share 36Review moat 62Quality gap 21
**Avg price**
**Incredible****$39.73**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,035.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$12.38–$184.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$124K**
$124K/yr · 246K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nezuko figure is a $124K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nezuko figure market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$159K–$199K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#6,690**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **39%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**247**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**12%**
- Funko35% - Banpresto17% - SEGA14% - TAMASHII NATIONS10% - Ultimate Legends8% - MLDVQJV4% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/nezuko-figure/trend)
## **Top nezuko figure search terms**
- **nezuko figure**111K/yr-7.6%0.7% conv. - **nezuko funko pop**37K/yr-13.0%3.3% conv. - **nezuko doll**13K/yr-10.2%0.3% conv. - **nezuko kamado**12K/yr-17.7%0.7% conv. - **nezuko action figure**11K/yr-6.4%0.5% conv. - **demon slayer nezuko figure**9K/yr-24.5%1.4% conv. - **demon slayer figure nezuko**7K/yr+21.6%0.8% conv. - **nezuko box**7K/yr-7.8%0.3% conv. - **nezuko funko**7K/yr-24.4%3.6% conv. - **nezuko accessories**9K/yr-12.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nezuko-figure/search-terms)
## **Top nezuko figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: Demon Slayer - Nezuko Kamado**Funko**$13.80**4.8★7,307 rev](https://www.amazon.com/dp/B083MCTX7F) [2**Funko POP! Keychain: Demon Slayer - Nezuko**Funko**$12.99**4.7★310 rev](https://www.amazon.com/dp/B09V84Y7GM) [3**Ultimate Legends - Demon Slayer - Nezuko Kamado 5 Action Figure**Ultimate Legends**$19.28**4.6★671 rev](https://www.amazon.com/dp/B0CX3M4JY4) [4**SEGA Demon Slayer: Kimetsu no Yaiba SPM Figure Nezuko Kamado Multiple Colors (SG94459)**SEGA**$36.20**4.8★1,544 rev](https://www.amazon.com/dp/B08BNQ3YW9) [5**Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado vol. 26 (ver. B) Bandai Spirits Figure**Banpresto**$27.14**4.9★346 rev](https://www.amazon.com/dp/B0B4V6ZDVT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Demonslayer - Nezuko Kamado in Web 6-Inch Deluxe**Epic Collectibles**$99.90**0 rev5mo ago](https://www.amazon.com/dp/B0GNM1T9KQ) [**Funko POP! Animation: Demon Slayer - Nezuko (Sumi-Ink Edition)**Funko**$15.18**20 rev7mo ago](https://www.amazon.com/dp/B0FCFXMG3R) [**Banpresto - Demon Slayer: Kimetsu no Yaiba - Nezuko Kamado Hyokofig Figure**Banpresto**$32.02**4 rev10mo ago](https://www.amazon.com/dp/B0FQK222BG) [**Funko POP! Game Cover: Demon Slayer - Nezuko**Funko**$22.69**190 rev11mo ago](https://www.amazon.com/dp/B08HGLKQPJ) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)**MLDVQJV**$36.79**142 rev11mo ago](https://www.amazon.com/dp/B0G6CYV85C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans (Rice Ball)**MLDVQJV**$35.31**3.9★**▲ 350%**](https://www.amazon.com/dp/B0GTLLJSGR) [**Banpresto 17182 Demon Slayer (Kimetsu No Yaiba) Vibration Stars - Nezuko Kamado Collection - (Repeat) Figure**Banpresto**$14.74**4.9★**▲ 288%**](https://www.amazon.com/dp/B08M94X7TZ) [**Juejuezi Hooded Wearable Blanket Hoodie Throw Blanket Cloak Cosplay Costume Shawl Wrap Nap Quilt 160x100 cm/63x40in(Pink One Size)**Juejuezi**$28.39**4.7★**▲ 249%**](https://www.amazon.com/dp/B0BTVL934Y) [**Epic Collectibles Pop Demonslayer - Nezuko Kamado in Web 6-Inch Deluxe**Epic Collectibles**$99.90**0.0★**▲ 242%**](https://www.amazon.com/dp/B0GNM1T9KQ) [**MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)**MLDVQJV**$36.79**3.9★**▲ 163%**](https://www.amazon.com/dp/B0G6CYV85C)
**~~View all trending →~~**
## **What buyers say about nezuko figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality is excellent with prompt delivery”*
**Advertised Vs Actual Product**12%
*“True to description”*
**Gifting Purpose**11%
*“Was a gift”*
**Size-Overall**10%
*“Great fit”*
**Collectibles**9%
*“Nice addition to collection”*
**Value For Money**8%
*“Worth the money”*
**Color**5%
*“The figures are colorful, well-made, and have great detail for the price”*
**Soft Feel**4%
*“Super soft blanket”*
**Shape/Style**3%
*“the figure itself is perfect”*
**Strength**3%
*“sturdy”*
### **What buyers complain about **
**Quality-Overall**26%
*“Poor quality”*
**Advertised Vs Actual Product**18%
*“Inaccurate Description”*
**Color**15%
*“Colors were off”*
**Durability**8%
*“Broke quickly”*
**Design-Overall**5%
*“Poorly made”*
**Size-Overall**5%
*“stands don't fit”*
**Strength**4%
*“The swords are so flimsy”*
**Material Quality**4%
*“Each figure is made of cheap plastic very flexible very bendy that's bad”*
**Zipper Quality**3%
*“the zipper broke a few weeks after use”*
**Value For Money**2%
*“To be honest I do not think they are really worth the money due to it being a little flimsy”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Quality-Overall**16%
**Size-Overall**13%
**Defective Material/Parts**11%
**Color**8%
**Value For Money**5%
**Functionality-Overall**2%
**Material Quality**2%
**Shape/Style**1%
**Touch/Button Controls**1%
## **Common questions**
- **Is nezuko figure profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 38 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the nezuko figure niche?**
- 16 brands and 247 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in nezuko figure?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Color. The return rate is 1.3%.
- **When does demand for nezuko figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the nezuko figure niche?**
- Listings span $12.38–$184.09; the average listing price is $39.73 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.
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