---
title: "Nertz — $272K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nertz"
last_updated: "2026-08-08T13:39:40.345Z"
locale: en
meta:
description: "Niche score 44/100 · $272K/yr market · 166K searches/yr · $22.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $272K/yr market · 166K searches/yr · $22.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nertz — $272K/yr Amazon US Niche (2026) - Flapen"
---
# **nertz**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 51Conversion 76Competition 0Returns 86Price range 86Avg price 94Brand share 0Review moat 51Quality gap 14
**Avg price**
**Great****$22.46**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.40–$26.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+20.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,449.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$272K**
$272K/yr · 166K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, nertz is a $272K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nertz market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$337K–$449K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#206**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Brybelly40% - Bicycle29% - Regal Games21% - GSE Games & Sports Expert10%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.8% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/nertz/trend)
## **Top nertz search terms**
- **nertz card game**72K/yr+28.4%9.9% conv. - **nertz**52K/yr+13.5%8.0% conv. - **nertz card game 12 decks**16K/yr+17.3%10.9% conv. - **nerts card game**7K/yr+18.9%9.2% conv. - **nerts**6K/yr+19.1%7.9% conv. - **nertz playing cards**5K/yr+17.8%6.2% conv. - **neetz card game**3K/yr-5.4%11.2% conv. - **nertz card game 6 decks**3K/yr-15.4%6.9% conv. - **nerts card game 12 decks**2K/yr+34.3%11.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nertz/search-terms)
## **Top nertz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$82K40%$109K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors**Brybelly**$26.37**4.8★4,636 rev](https://www.amazon.com/dp/B07FFC2T5D) [2**Bicycle Nertz Card Game (Solitaire) 8 Decks of Jumbo Index**Bicycle**$26.98**4.9★707 rev](https://www.amazon.com/dp/B0BC9YD4LZ) [3**Regal Games Nertz Card Game for Kids & Adults - Decks of Cards 6 Pack - 6 Color Wide-Size Decks & Fun Playing Cards - Deck of Playing Cards for Poker Solitaire Blackjack & More**Regal Games**$13.40**4.7★842 rev](https://www.amazon.com/dp/B09TWH7WJJ) [4**GSE 12-Deck Nertz Card Game Standard Playing Cards Bulk 12 Unique Colors**GSE Games & Sports Expert**$23.63**4.8★220 rev](https://www.amazon.com/dp/B0B63GDDNP) [5**Regal Games Nertz & Solitaire Playing Cards 12 Multi-Colored Poker Decks 2.5 x 3.5 310 GSM Linen Finish Durable Casino Quality for Poker Blackjack Rummy & Family Game Night for Kids & Adults**Regal Games**$21.92**4.7★842 rev](https://www.amazon.com/dp/B08WRMT1QR)
### **Newest**
by launch date
[**Bicycle Nertz Card Game (Solitaire) 8 Decks of Jumbo Index**Bicycle**$26.98**707 rev3y ago](https://www.amazon.com/dp/B0BC9YD4LZ) [**Regal Games Nertz Card Game for Kids & Adults - Decks of Cards 6 Pack - 6 Color Wide-Size Decks & Fun Playing Cards - Deck of Playing Cards for Poker Solitaire Blackjack & More**Regal Games**$13.40**842 rev4y ago](https://www.amazon.com/dp/B09TWH7WJJ) [**Regal Games Nertz & Solitaire Playing Cards 12 Multi-Colored Poker Decks 2.5 x 3.5 310 GSM Linen Finish Durable Casino Quality for Poker Blackjack Rummy & Family Game Night for Kids & Adults**Regal Games**$21.92**842 rev5y ago](https://www.amazon.com/dp/B08WRMT1QR) [**GSE 12-Deck Nertz Card Game Standard Playing Cards Bulk 12 Unique Colors**GSE Games & Sports Expert**$23.63**220 rev7y ago](https://www.amazon.com/dp/B0B63GDDNP) [**Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors**Brybelly**$26.37**4,636 rev8y ago](https://www.amazon.com/dp/B07FFC2T5D)
### **Trending**
90-day click momentum
[**Regal Games Nertz Card Game for Kids & Adults - Decks of Cards 6 Pack - 6 Color Wide-Size Decks & Fun Playing Cards - Deck of Playing Cards for Poker Solitaire Blackjack & More**Regal Games**$13.40**4.7★**▲ 85%**](https://www.amazon.com/dp/B09TWH7WJJ) [**Brybelly Nertz Card Game 12 Decks of Standard 3.5 x 2.5 Wide Poker Cards - Playing Cards 12 Pack for Dutch Blitz Card Game with 12 Unique Colors**Brybelly**$26.37**4.8★**— 10%**](https://www.amazon.com/dp/B07FFC2T5D) [**GSE 12-Deck Nertz Card Game Standard Playing Cards Bulk 12 Unique Colors**GSE Games & Sports Expert**$23.63**4.8★**— 2%**](https://www.amazon.com/dp/B0B63GDDNP) [**Bicycle Nertz Card Game (Solitaire) 8 Decks of Jumbo Index**Bicycle**$26.98**4.9★**▼ 17%**](https://www.amazon.com/dp/B0BC9YD4LZ) [**Regal Games Nertz & Solitaire Playing Cards 12 Multi-Colored Poker Decks 2.5 x 3.5 310 GSM Linen Finish Durable Casino Quality for Poker Blackjack Rummy & Family Game Night for Kids & Adults**Regal Games**$21.92**4.7★**▼ 35%**](https://www.amazon.com/dp/B08WRMT1QR)
## **What buyers say about nertz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**46%
*“FUN GAME”*
**Quality-Overall**10%
*“These cards are made from quality cardstock”*
**Color**10%
*“Colorful and perfect”*
**Collectibles**7%
*“Great cards”*
**Trivia Games**5%
*“Perfect for games that require several decks”*
**Ease Of Use**4%
*“it makes it so much easier with all the card pips”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured and described”*
**Gifting Purpose**3%
*“Great gift idea”*
**Value For Money**2%
*“Great value”*
**Durability**1%
*“they are holding up great”*
### **What buyers complain about **
**Quality-Overall**20%
*“Pretty low quality cards”*
**Print Quality**10%
*“one of the decks came poorly printed”*
**Ease Of Use**10%
*“It makes them a little hard to handle with such a fast paced game”*
**Grip**10%
*“The cards are also very slippery”*
**Adhesion/Stickiness**7%
*“with a little tape it's just less attractive”*
### **Top return reasons **
**Value For Money**23%
**Advertised Vs Actual Product**15%
**Print Quality**12%
**Color**9%
**Product Condition**9%
**Size-Overall**6%
**Quality-Overall**5%
**Weight Heavy**4%
**Smell**3%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is nertz profitable to sell on Amazon United States?**
- The niche generates $272K/yr across 5 tracked products. 90-day search growth is +20.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the nertz niche?**
- 4 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nertz?**
- Top complaints mined from reviews: Quality-Overall, Print Quality, Ease Of Use. The return rate is 1.5%.
- **When does demand for nertz peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the nertz niche?**
- Listings span $13.40–$26.98; the average listing price is $22.46 (sweet spot $15–$100). The average incumbent carries 1,449 reviews — the moat a new listing must climb.
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