---
title: "Nendoroid — $235K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nendoroid"
last_updated: "2026-08-08T15:04:13.820Z"
locale: en
meta:
description: "Niche score 53/100 · $235K/yr market · 1.7M searches/yr · $65.10 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $235K/yr market · 1.7M searches/yr · $65.10 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nendoroid — $235K/yr Amazon US Niche (2026) - Flapen"
---
# **nendoroid**
**Worth a look**
Shows a thin review moat (104 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.
Market size 44Growth 51Conversion 3Competition 94Returns 92Price range 37Avg price 88Brand share 21Review moat 95Quality gap 21
**Review moat**
**Great****104.16**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$65.10**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+21.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$235K**
$235K/yr · 1.7M searches
**Price range**
**Okay****$6.82–$236.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nendoroid is a $235K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nendoroid market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$195K–$260K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#10,766**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **20%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**150**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**7%**
- Good Smile Company80% - SEGA5% - COSGOGO3% - YLQANONG2% - Orange Rouge2% - HOYOVERSE2% - Open — no brand owns it (9 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.9% search growth over the last 90 days.
60K40KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/nendoroid/trend)
## **Top nendoroid search terms**
- **nendoroid**1.1M/yr+23.1%0.1% conv. - **good smile company**144K/yr+26.3%0.1% conv. - **needy streamer overload**111K/yr+19.6%0.3% conv. - **nendoroid figure**108K/yr+4.7%0.1% conv. - **good smile**39K/yr+24.9%0.0% conv. - **nendroid**33K/yr+36.4%0.2% conv. - **nendoroids**24K/yr+82.4%0.0% conv. - **needy streamer overload figure**29K/yr-3.3%0.3% conv. - **nendroids**15K/yr+72.1%0.0% conv. - **good smile nendoroid**20K/yr+17.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nendoroid/search-terms)
## **Top nendoroid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Good Smile Company Needy Streamer Overload: AME Nendoroid Action Figure**Good Smile Company**$47.62**4.6★16 rev](https://www.amazon.com/dp/B0DQPLTXT3) [2**Good Smile Jujutsu Kaisen 0: Yuta Okkotsu Nendoroid Action Figure Multicolor G12707**Good Smile Company**$58.02**4.7★81 rev](https://www.amazon.com/dp/B09MQDMW1D) [3![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)**Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname \[Basic\] 10 cm**Good Smile Company**$55.12**4.7★11 rev](https://www.amazon.com/dp/B0G39R3Y5S) [4**Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure**Good Smile Company**$64.29**5.0★7 rev](https://www.amazon.com/dp/B0FNMX1H65) [5**Good Smile Kaisen 0: Suguru Geto Nendoroid Action Figure G12708 Multicolor**Good Smile Company**$45.75**4.7★186 rev](https://www.amazon.com/dp/B09MQFBLKX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60Pcs Anime Stationery Stickers Needy Streamer Overload KAngel AME Cute Kawaii Sticker Stationery Student Cartoon Manga Waterproof Graffiti Decorate**Generic**$10.96**1 rev5mo ago](https://www.amazon.com/dp/B0GND1967C) [![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)**Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname \[Basic\] 10 cm**Good Smile Company**$55.12**11 rev8mo ago](https://www.amazon.com/dp/B0G39R3Y5S) [**Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure**Good Smile Company**$89.78**1 rev9mo ago](https://www.amazon.com/dp/B0FXGFJBF6) [**Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure**Good Smile Company**$86.79**9 rev9mo ago](https://www.amazon.com/dp/B0FV345Y9N) [**Good Smile Company Nendoroid Character Vocal Series 01 Hatsune Miku Hatsune Miku 3.0 Basic Non-scale Plastic Pre-painted Action Figure**Good Smile Company**$64.29**7 rev11mo ago](https://www.amazon.com/dp/B0FNMX1H65)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Good Smile Company Nendoroid NEEDY GIRL OVERDOSE Super Extremely Cutest Angel-chan Go Out Ver. Non-Scale Plastic Pre-Painted Articulated Figure**Good Smile Company**$89.78**5.0★**▲ 179%**](https://www.amazon.com/dp/B0FXGFJBF6) [**Good Smile Company Nendoroid Kasane Teto 2.0 Non-scale Plastic Pre-painted Posable Figure**Good Smile Company**$86.79**4.0★**▲ 176%**](https://www.amazon.com/dp/B0FV345Y9N) [![Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname [Basic] 10 cm](https://m.media-amazon.com/images/I/41Lipc9C98L.jpg)**Puella Magi Madoka Magica the Movie Nendoroid Action Figure Madoka Kaname \[Basic\] 10 cm**Good Smile Company**$55.12**4.7★**▲ 176%**](https://www.amazon.com/dp/B0G39R3Y5S) [**Good Smile Company The Apothecary Diaries: Maomao (Garden Party Ver.) Action Figure**Good Smile Company**$50.67**4.7★**▲ 175%**](https://www.amazon.com/dp/B0DNQJWHBJ) [**Good Smile Company Danganronpa 12 Reload: Junko Enoshima Nendoroid Action Figure**Good Smile Company**$62.25**5.0★**▲ 165%**](https://www.amazon.com/dp/B0DQXM32SH)
**~~View all trending →~~**
## **What buyers say about nendoroid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great quality”*
**Value For Money**11%
*“Great Value”*
**Collectibles**10%
*“it is a collectible”*
**Advertised Vs Actual Product**8%
*“As described”*
**Size-Overall**7%
*“the size is very accurate”*
**Gifting Purpose**6%
*“It was a gift”*
**Ease Of Use**4%
*“it is easy to move”*
**Design-Overall**2%
*“I adore the design in the box it is so beautiful”*
**Strength**2%
*“Looks really good and feels sturdy”*
**Fun/Entertainment Experience**2%
*“My son has enjoyed making stop motions with him”*
### **What buyers complain about **
**Size-Overall**22%
*“This guy ended up bigger than I had expected”*
**Value For Money**17%
*“Def not worth 50$ or above”*
**Quality-Overall**9%
*“Very cheaply made”*
**Assembly/Installation**5%
*“This is my first nendroid so I wasnt so sure on how to assemble/disassemble him at first”*
**Color**5%
*“Red color appears just a bit more darker then on photo”*
**Durability**4%
*“it broke really easy”*
**Advertised Vs Actual Product**4%
*“Does not match the description”*
**Strength**3%
*“a little flimsy”*
**Design-Overall**3%
*“Great Design Terrible Experience”*
**Material Quality**2%
*“The skirt is made of hard plastic instead of a more flexible material”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**22%
**Value For Money**17%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Adhesion/Stickiness**3%
**Magnetic Strength/Adsorption**3%
**Add-Ons/Attachments**2%
**Quality-Overall**2%
**Display-Overall**2%
## **Common questions**
- **Is nendoroid profitable to sell on Amazon United States?**
- The niche generates $235K/yr across 113 tracked products. 8 of 21 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the nendoroid niche?**
- 15 brands and 150 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in nendoroid?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- **When does demand for nendoroid peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the nendoroid niche?**
- Listings span $6.82–$236.85; the average listing price is $65.10 (sweet spot $15–$100). The average incumbent carries 104 reviews — the moat a new listing must climb.
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