---
title: "Nemo — $429K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/nemo"
last_updated: "2026-08-06T12:43:12.190Z"
locale: en
meta:
description: "Niche score 51/100 · $429K/yr market · 861K searches/yr · $25.44 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $429K/yr market · 861K searches/yr · $25.44 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nemo — $429K/yr Amazon US Niche (2026) - Flapen"
---
# **nemo**
**Worth a look**
Shows a sweet-spot price point ($25.44 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 57Growth 25Conversion 25Competition 58Returns 80Price range 76Avg price 95Brand share 69Review moat 39Quality gap 21
**Avg price**
**Incredible****$25.44**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.27–$120.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$429K**
$429K/yr · 861K searches
**Review moat**
**Okay****2,552.14**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, nemo is a $429K/yr Amazon United States market (861K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nemo market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$318K–$382K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#53,959**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **62%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**30%**
- SwimWays20% - MIWEN16% - Disney12% - Bright Starts8% - JA-RU7% - Disney Store7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
35K25KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/nemo/trend)
## **Top nemo search terms**
- **finding nemo**259K/yr+7.2%0.5% conv. - **finding nemo toys**193K/yr-10.3%1.6% conv. - **nemo**147K/yr+12.8%0.8% conv. - **nemo toys**117K/yr-3.5%1.6% conv. - **finding dory toys**43K/yr-11.8%0.9% conv. - **dory toys**29K/yr-9.7%1.5% conv. - **nemo toy**16K/yr+0.9%2.4% conv. - **finding nemo figurines**7K/yr+17.2%0.9% conv. - **finding nemo toy**9K/yr+6.7%1.9% conv. - **nemo equipment**7K/yr+63.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/nemo/search-terms)
## **Top nemo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$21K10%$43K15%$64K20%$86K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+**SwimWays**$17.33**4.7★7,658 rev](https://www.amazon.com/dp/B0171TRGTA) [2**Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity**MIWEN**$9.76**4.7★618 rev](https://www.amazon.com/dp/B097DTJVWC) [3**JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T**JA-RU**$8.46**4.3★226 rev](https://www.amazon.com/dp/B0G2CXXM9N) [4**Disney Store Official Pixar Finding Nemo Plush - Soft & Cuddly Toys - Perfect Toys for Finding Dory Fans & Kids - Great Gift for Birthdays & Special Occasions - 11 Inches**Disney Store**$26.99**4.8★281 rev](https://www.amazon.com/dp/B0CBCSRLGZ) [5**Tonies Nemo Audio Toy Figurine from Disney and Pixars Finding Nemo**Tonies**$19.97**4.8★1,482 rev](https://www.amazon.com/dp/B08FF6W5N8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)**Disney**$24.00**0 rev4mo ago](https://www.amazon.com/dp/B0GT6CXBL1) [**NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.72**4,161 rev6mo ago](https://www.amazon.com/dp/B0GBYTL26K) [**JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T**JA-RU**$8.46**226 rev8mo ago](https://www.amazon.com/dp/B0G2CXXM9N) [**Bright Starts Disney Junior Finding Nemo My Size Potty Training Toilet Toddler Potty Chair with Flushing & Cheering Sounds Removable Seat with Splash Guard & Handles Ages 18+ Months Up to 50 lbs**Bright Starts**$30.57**1,040 rev1y ago](https://www.amazon.com/dp/B0FJ9R8NTF) [**Finding Nemo Coloring Book for Kids Ages 4-8 - Bundle with Disney Coloring Pages Activities Games Plus Stickers More | Finding Nemo and Dory Activity Book Set for Boys Girls**Disney**$8.27**19 rev1y ago](https://www.amazon.com/dp/B0DZLFH25X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Pixar Finding Nemo Clown Fish Cosplay Clownfish Adult T-Shirt(Orange Large)**Disney**$24.00**0.0★**▲ 285%**](https://www.amazon.com/dp/B0GT6CXBL1) [**Womens Finding Dory Nemo Roll with Current Racerback Tank Top - White Heather - X Large**Fifth Sun**$20.98**5.0★**▲ 283%**](https://www.amazon.com/dp/B01G7ME3WA) [**Toddler Sun Hat 0-6 Months**MaxNova**$14.92**4.8★**▲ 274%**](https://www.amazon.com/dp/B0954429TS) [**NUK First Choice Finding Nemo Active Cup 2.0 10 oz. Soft Spout Sippy Cup with On-The-Go Carry Clip Lightweight Leak Proof Spill Proof Cup 2-Pack**NUK**$13.72**4.8★**▲ 178%**](https://www.amazon.com/dp/B0GBYTL26K) [**JA-RU Disney Stretchy Toys Nemo Figures Squish & Pull Toys. 1 (Unit) Finding Nemo Calming Fidget Toy Stress Toys Birthday Gifts for Kids Boys & Girls. W/ Ball C-6900-1T**JA-RU**$8.46**4.3★**▲ 99%**](https://www.amazon.com/dp/B0G2CXXM9N)
**~~View all trending →~~**
## **What buyers say about nemo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**24%
*“Keeps baby entertained”*
**Quality-Overall**12%
*“Good quality and arrived on time”*
**Gifting Purpose**7%
*“Great toddler gift”*
**Size-Overall**5%
*“These toys are big enough for babies to play with”*
**Value For Money**4%
*“offer good value for money”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Durability**3%
*“the quality is durable”*
**Color**3%
*“The coloring is bright”*
**Ease Of Use**2%
*“really easy to use”*
**Ease Of Cleaning**2%
*“storage bag make cleanup quick”*
### **What buyers complain about **
**Size-Overall**24%
*“it is big”*
**Value For Money**9%
*“With how expensive this thing is”*
**Quality-Overall**6%
*“Cheap”*
**Durability**6%
*“it lasted one day”*
**Strap/String Quality**4%
*“The straps are in a weird spot when I buckle my baby up”*
**Functionality-Overall**4%
*“Didnt work”*
**Water Resistance**3%
*“You cant fill them with water”*
**Defective Material/Parts**2%
*“It was defective and doesnt work”*
**Music/Lullaby**2%
*“Malfunctioning music on turtle”*
**Fun/Entertainment Experience**2%
*“Grandson won't even play with them”*
### **Top return reasons **
**Size-Overall**31%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Defective Material/Parts**6%
**Functionality-Overall**5%
**Comfort-Overall**4%
**Age Suitability**3%
**Product Condition**3%
**Quality-Overall**3%
**Color**2%
## **Common questions**
- **Is nemo profitable to sell on Amazon United States?**
- The niche generates $429K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the nemo niche?**
- 19 brands and 65 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in nemo?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.8%.
- **When does demand for nemo peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the nemo niche?**
- Listings span $8.27–$120.26; the average listing price is $25.44 (sweet spot $15–$100). The average incumbent carries 2,552 reviews — the moat a new listing must climb.
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