---
title: "Naruto Blind Box — $148K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/naruto-blind-box"
last_updated: "2026-08-08T14:20:14.069Z"
locale: en
meta:
description: "Niche score 32/100 · $148K/yr market · 209K searches/yr · $35.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $148K/yr market · 209K searches/yr · $35.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naruto Blind Box — $148K/yr Amazon US Niche (2026) - Flapen"
---
# **naruto blind box**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 27Conversion 25Competition 11Returns 9Price range 75Avg price 95Brand share 0Review moat 95Quality gap 52
**Review moat**
**Great****100.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.56**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.41–$125.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$148K**
$148K/yr · 209K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****9.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, naruto blind box is a $148K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naruto blind box market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$107K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#3,992**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.8%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- MINISO48% - POP MART32% - ABYSTYLE16% - Naruto Shippuden2% - JUST FUNKY2%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +1.8% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/naruto-blind-box/trend)
## **Top naruto blind box search terms**
- **naruto blind box**64K/yr+27.2%1.6% conv. - **naruto labubu**73K/yr-20.1%1.0% conv. - **naruto mystery box**10K/yr+9.4%1.1% conv. - **pop mart naruto**6K/yr+11.9%2.1% conv. - **naruto blind bag**5K/yr-9.3%1.0% conv. - **popmart naruto**6K/yr-21.3%1.7% conv. - **naruto popmart**3K/yr+67.1%2.2% conv. - **naruto blind box plush**7K/yr+14.3%2.1% conv. - **blind box naruto**4K/yr-9.1%0.8% conv. - **naruto plush blind box**5K/yr+43.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/naruto-blind-box/search-terms)
## **Top naruto blind box products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$44K40%$59K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece**MINISO**$30.40**4.7★100 rev](https://www.amazon.com/dp/B0GDX71CX4) [2**ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors**ABYSTYLE**$30.25**4.3★18 rev](https://www.amazon.com/dp/B0FZMV8VZW) [3**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$16.77**4.4★90 rev](https://www.amazon.com/dp/B0FJFSDMWP) [4**Naruto Shippuden Cute Beasts Sitting Party Series Figure Blind Box Collectible Ornament Cartoon Theme Multicolor Random 1pc**MINISO**$31.89**4.7★100 rev](https://www.amazon.com/dp/B0GDWXC21H) [5**POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box**POP MART**$20.71**4.4★36 rev](https://www.amazon.com/dp/B0FY1J19GV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box 6 Pc Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors**ABYSTYLE**$125.64**0 rev5mo ago](https://www.amazon.com/dp/B0GLJR8XM9) [**MINISO Naruto Shippuden Cute Beast Party Series Blind Box - Naruto/Kakashi/Uchiha Character Design - Desktop Ornament/Gift - 1 Random Piece**MINISO**$30.40**100 rev6mo ago](https://www.amazon.com/dp/B0GDX71CX4) [**Naruto Shippuden Cute Beasts Sitting Party Series Figure Blind Box Collectible Ornament Cartoon Theme Multicolor Random 1pc**MINISO**$31.89**100 rev6mo ago](https://www.amazon.com/dp/B0GDWXC21H) [**ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors**ABYSTYLE**$30.25**18 rev8mo ago](https://www.amazon.com/dp/B0FZMV8VZW) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$16.77**90 rev1y ago](https://www.amazon.com/dp/B0FJFSDMWP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box 6 Pc Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors**ABYSTYLE**$125.64**0.0★**▲ 127%**](https://www.amazon.com/dp/B0GLJR8XM9) [**ABYSTYLE Naruto Shippuden Miniso Cute Beasts Eaki Blind Box Collectible Plush Official Anime Mystery Plush Toy Soft & Cuddly Mini Plush for Fans and Collectors**ABYSTYLE**$30.25**4.3★**▲ 125%**](https://www.amazon.com/dp/B0FZMV8VZW) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$16.77**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FJFSDMWP) [**Naruto Shippuden Posed Blind Mini-Figure Random**Naruto Shippuden**$12.41**4.0★**▲ 36%**](https://www.amazon.com/dp/B0C199P72W) [**POP MART Naruto: Shippuden Series Battle Against Akatsuki Themed Blind Box Figures Collectible Toys Home Decorations Holiday Birthday Gifts for Girls and Boys Single Box**POP MART**$20.71**4.4★**— 10%**](https://www.amazon.com/dp/B0FY1J19GV)
**~~View all trending →~~**
## **What buyers say about naruto blind box**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Great quality”*
**Collectibles**15%
*“honestly a nice collector item to have if you like to keep everything”*
**Soft Feel**13%
*“Its cute and softness”*
**Value For Money**8%
*“Worth it”*
**Gifting Purpose**7%
*“Such a sweet little treat for anyone who loves cute collectibles”*
**Advertised Vs Actual Product**7%
*“Described accurately”*
**Design-Overall**6%
*“The design is so cute”*
**Fun/Entertainment Experience**4%
*“It was definitely fun to open with my boys”*
**Material Quality**4%
*“The material is of very good quality”*
**Chain/Key Quality**3%
*“These are so cute for a keychain or Cars / bags”*
### **What buyers complain about **
**Size-Overall**21%
*“The blind box was way bigger than i anticipated”*
**Adjustability/Rotatability/Reclining**17%
*“its not adjustable”*
**Defective Material/Parts**17%
*“Defective Item Received”*
**Material Quality**8%
*“is made with very cheap material”*
**Stitch/Finish/Polish**8%
*“Uneven sewing”*
**Adhesion/Stickiness**8%
*“the glue is basically everywhere”*
**Quality-Overall**8%
*“not the usual quality I expect from miniso”*
### **Top return reasons **
**Value For Money**43%
**Defective Material/Parts**12%
**Advertised Vs Actual Product**11%
**Size-Overall**11%
**Quality-Overall**8%
**Product Condition**6%
**Stitch/Finish/Polish**2%
**Color**1%
**Smell**1%
**Mechanism Issues**1%
## **Common questions**
- **Is naruto blind box profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 9 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the naruto blind box niche?**
- 5 brands and 16 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in naruto blind box?**
- Top complaints mined from reviews: Size-Overall, Adjustability/Rotatability/Reclining, Defective Material/Parts. The return rate is 9.3% — above our launch gate.
- **What does it cost to enter the naruto blind box niche?**
- Listings span $12.41–$125.64; the average listing price is $35.56 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.
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