---
title: "Search terms — my little pony coloring book - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-little-pony-coloring-book/search-terms"
last_updated: "2026-08-08T15:16:19.104Z"
locale: en
meta:
  description: "Niche score 34/100 · $59K/yr market · 164K searches/yr · $9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · $59K/yr market · 164K searches/yr · $9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — my little pony coloring book - Flapen"
---

# **my little pony coloring book**

**Skip it**

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 26Conversion 46Competition 29Returns 97Price range 71Avg price 33Brand share 3Review moat 42Quality gap 19

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$2.80–$44.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,331.47**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$9.93**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$59K**

$59K/yr · 164K searches

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms