---
title: "My Little Pony Coloring Book — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-little-pony-coloring-book"
last_updated: "2026-08-08T11:44:45.354Z"
locale: en
meta:
description: "Niche score 34/100 · $59K/yr market · 164K searches/yr · $9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $59K/yr market · 164K searches/yr · $9.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Little Pony Coloring Book — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **my little pony coloring book**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 26Conversion 46Competition 29Returns 97Price range 71Avg price 33Brand share 3Review moat 42Quality gap 19
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$2.80–$44.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,331.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.93**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 164K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, my little pony coloring book is a $59K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my little pony coloring book market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$79K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#199**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Crayola90% - DOSTATNI4% - ANGOLIO2% - DLUGOPIS1% - Gatherfun1% - RUGLAMZHIP1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/my-little-pony-coloring-book/trend)
## **Top my little pony coloring book search terms**
- **crayola coloring book**94K/yr-4.3%2.6% conv. - **coloring sheets for kids**24K/yr+22.5%2.3% conv. - **crayola coloring books**20K/yr+5.2%2.5% conv. - **coloring book crayola**9K/yr+21.5%2.7% conv. - **crayola coloring pages**6K/yr+2.3%1.1% conv. - **crayola coloring books for kids**7K/yr-37.4%4.2% conv. - **kids coloring sheets**3K/yr-2.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/my-little-pony-coloring-book/search-terms)
## **Top my little pony coloring book products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+**Crayola**$5.67**4.7★11,049 rev](https://www.amazon.com/dp/B07MJ7N6VW) [2**Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+**Crayola**$6.47**4.8★163 rev](https://www.amazon.com/dp/B0DPGRLV9G) [3**Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6**Crayola**$5.16**4.8★2,699 rev](https://www.amazon.com/dp/B0CBGC8CQ5) [4**Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6**Crayola**$6.49**4.7★11,049 rev](https://www.amazon.com/dp/B0CG9MSP4J) [5**Crayola Coloring Book - Colors of Kindness 96 Pages**Crayola**$5.58**4.5★421 rev](https://www.amazon.com/dp/B0BPTDS5VK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies**ANGOLIO**$9.03**42 rev6mo ago](https://www.amazon.com/dp/B0GHM2TT4Q) [**Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+**Crayola**$5.72**874 rev1y ago](https://www.amazon.com/dp/B0DY324Q92) [**Crayola Colossal Collection of Coloring 288 Coloring Book Pages 2 Sticker Sheets Coloring Book for Kids & Adults Toddler Travel Activity 3+**Crayola**$6.47**163 rev1y ago](https://www.amazon.com/dp/B0DPGRLV9G) [**500 Pcs Disposable Paper Placemats Coloring Activity Sheets Paper 14x10 Table Mats Disposable Dining Table Placemats Unicorn Coloring Placemat for Restaurant Thanksgiving Christmas Party DIY**DLUGOPIS**$44.65**22 rev1y ago](https://www.amazon.com/dp/B0DFLY2ZR9) [**Crayola Tropical Garden Adult Coloring Book (40pgs) Adult Coloring Pages Stress Relief Activity Gift for Teens & Adults 9+**Crayola**$6.97**543 rev2y ago](https://www.amazon.com/dp/B09GW93G4J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANGOLIO Summer End of the Year Coloring Pages - 32P Summer Beach Coloring Sheets Posters for Kids Students Hawaii Theme Goodbye School Hello Pool DIY Art Crafts Classroom Home Holiday Party Supplies**ANGOLIO**$9.03**4.4★**▲ 236%**](https://www.amazon.com/dp/B0GHM2TT4Q) [**Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration**Gatherfun**$9.37**4.7★**▲ 113%**](https://www.amazon.com/dp/B0CSK26Z9Z) [**Crayola Coloring Book Big Book of Animal Pals 288 Coloring Pages Gift for Kids Age 3 4 5 6**Crayola**$6.49**4.7★**▲ 52%**](https://www.amazon.com/dp/B0CG9MSP4J) [**Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+**Crayola**$5.67**4.7★**▲ 43%**](https://www.amazon.com/dp/B07MJ7N6VW) [**Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +**Crayola**$5.71**4.8★**▲ 38%**](https://www.amazon.com/dp/B08LQR9SNH)
**~~View all trending →~~**
## **What buyers say about my little pony coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**38%
*“Easy to color”*
**Value For Money**14%
*“Good deal”*
**Fun/Entertainment Experience**11%
*“It keeps kids entertained for a long time”*
**Quality-Overall**9%
*“Decent size and big pictures”*
**Gifting Purpose**7%
*“Great Xmas gift”*
**Size-Overall**3%
*“Good Size”*
**Ease Of Use**2%
*“Easy to use”*
**Developmental Needs**2%
*“Great for kids”*
**Advertised Vs Actual Product**2%
*“Better than expected”*
**Durability**1%
*“Lasts while because there are so many pages”*
### **What buyers complain about **
**Thickness**22%
*“The pages aren't super thick”*
**Size-Overall**14%
*“its actually huge”*
**Color**12%
*“less room for coloring”*
**Strength**6%
*“Flimsy paper”*
**Gifting Purpose**6%
*“its supposed to be a birthday present”*
**Adhesion/Stickiness**6%
*“not very sticky at all”*
**Print Quality**2%
*“It has too much print”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**17%
**Advertised Vs Actual Product**14%
**Color**11%
**Quality-Overall**8%
**Design-Overall**3%
**Gifting Purpose**2%
**Thin**2%
**Weight Heavy**2%
**Ease Of Use**2%
## **Common questions**
- **Is my little pony coloring book profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the my little pony coloring book niche?**
- 6 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in my little pony coloring book?**
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 0.6%.
- **When does demand for my little pony coloring book peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the my little pony coloring book niche?**
- Listings span $2.80–$44.65; the average listing price is $9.93 (sweet spot $15–$100). The average incumbent carries 2,331 reviews — the moat a new listing must climb.
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