---
title: "My Hero Academia Figure — $193K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-hero-academia-figure"
last_updated: "2026-08-08T11:44:40.365Z"
locale: en
meta:
description: "Niche score 55/100 · $193K/yr market · 1.5M searches/yr · $29.14 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $193K/yr market · 1.5M searches/yr · $29.14 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "My Hero Academia Figure — $193K/yr Amazon US Niche (2026) - Flapen"
---
# **my hero academia figure**
**Worth a look**
Shows low returns (0.8%), but weak search conversion (0.4%) keeps it on the watch list.
Market size 38Growth 56Conversion 6Competition 77Returns 96Price range 89Avg price 95Brand share 43Review moat 56Quality gap 25
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.70–$100.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+30.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,257.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$193K**
$193K/yr · 1.5M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, my hero academia figure is a $193K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my hero academia figure market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$291K–$364K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,336**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **60%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**297**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**14%**
- YLQANONG30% - MABAIUDE15% - TAMASHII NATIONS14% - Banpresto12% - Total Anime8% - Funko7% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.3% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/my-hero-academia-figure/trend)
## **Top my hero academia figure search terms**
- **my hero academia figure**595K/yr+20.9%0.3% conv. - **mha figure**389K/yr+49.5%0.2% conv. - **deku**179K/yr+10.8%0.2% conv. - **mha figures**106K/yr+74.6%0.2% conv. - **my hero academia figures**49K/yr+41.7%0.2% conv. - **deku funko pop**53K/yr-8.5%1.0% conv. - **anime figure mha**14K/yr+75.3%0.2% conv. - **izuku midoriya funko pop**11K/yr+31.6%0.7% conv. - **mha figurines**9K/yr+76.2%0.1% conv. - **my hero academia lego**15K/yr-17.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/my-hero-academia-figure/search-terms)
## **Top my hero academia figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$15K12%$23K16%$31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YLQANONG MHA Figures Anime Bakugo Figure Statues Midoriya Izuku/Todoroki Shouto/Toga Himiko Anime Action Figurine 17CM/6.69IN**YLQANONG**$11.39**4.6★236 rev](https://www.amazon.com/dp/B0G25BJ7CB) [2**YLQANONG MHA Figures Midoriya Izuku Bakugo Anime Figure Statues PVC Todoroki Shouto MHA Anime Action Figurine 4.3IN**YLQANONG**$14.36**4.5★72 rev](https://www.amazon.com/dp/B0FYMFBN4W) [3**TAMASHII NATIONS - My Hero Academia - Izuku Midoriya S.H.Figuarts Action Figure**TAMASHII NATIONS**$100.34**4.7★1,081 rev](https://www.amazon.com/dp/B0DBL5CQRT) [4**Total Anime Izuku Midoriya - 6.5-Inch Scale Figure with Swappable Faceplates Alternate Hands and Energy Effects**Total Anime**$21.36**4.6★2,030 rev](https://www.amazon.com/dp/B0CNKRXFFC) [5**LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration**LUNK**$14.57**4.3★3 rev](https://www.amazon.com/dp/B0H115W131)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts**MABAIUDE**$14.82**22 rev2mo ago](https://www.amazon.com/dp/B0H1CGX7LV) [**LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration**LUNK**$14.57**3 rev2mo ago](https://www.amazon.com/dp/B0H115W131) [**MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts**MABAIUDE**$33.57**14 rev3mo ago](https://www.amazon.com/dp/B0GYZ3B3Z5) [**Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure**Banpresto**$35.03**10 rev6mo ago](https://www.amazon.com/dp/B0G11HZ74K) [**LUNK Uraraka Ochako Figrues MHA Uraraka Ochako Action Figure Midoriya Izuku Statue Battle Pose Cartoon Hero Figura Anime Figurine Collectible Anime Gifts**LUNK**$9.75**33 rev8mo ago](https://www.amazon.com/dp/B0G2Y63V64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MABAIUDE MHA Midoriya Izuku Figure - 1/7 Anime Izuku Midoriya Action Figure Statue Movable Joint Replaceable Head Changeable Parts - PVC Handmade Collectible Gifts**MABAIUDE**$33.57**3.1★**▲ 155%**](https://www.amazon.com/dp/B0GYZ3B3Z5) [**LUNK Midoriya Izuku Figure School Uniform MHA Action Figures Izuku Midoriya Todoroki Shouto Kacchan Anime Figure Statue MHA Figurine Decoration**LUNK**$14.57**4.3★**▲ 155%**](https://www.amazon.com/dp/B0H115W131) [**Banpresto - My Hero Academia - Izuku Midoriya III Maximatic Figure**Banpresto**$35.03**5.0★**▲ 155%**](https://www.amazon.com/dp/B0G11HZ74K) [**MABAIUDE MHA Figure Bakugo Figure Statue Anime Heros Action Figures Model PVC Desktop Figurine Decoration Gifts**MABAIUDE**$14.82**4.9★**▲ 153%**](https://www.amazon.com/dp/B0H1CGX7LV) [**TAMASHII NATIONS - My Hero Academia - Himiko Toga S.H.Figuarts Action Figure**TAMASHII NATIONS**$96.55**4.7★**▲ 148%**](https://www.amazon.com/dp/B0FRTXTRVN)
**~~View all trending →~~**
## **What buyers say about my hero academia figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“It's good quality for a knockoff figure”*
**Value For Money**15%
*“Great value”*
**Gifting Purpose**9%
*“My daughter was very happy with her gift”*
**Size-Overall**8%
*“Its a great size”*
**Collectibles**5%
*“Added to my frog collection”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Fun/Entertainment Experience**3%
*“Fun”*
**Design-Overall**3%
*“Cute decor”*
**Durability**2%
*“Didn't come broken”*
**Assembly/Installation**2%
*“She was also easy to assemble”*
### **What buyers complain about **
**Size-Overall**18%
*“a bit bigger than expected actually”*
**Quality-Overall**14%
*“It does have a somewhat cheap look”*
**Durability**12%
*“Broken”*
**Value For Money**11%
*“definitely too expensive”*
**Color**4%
*“Faded colors”*
**Assembly/Installation**3%
*“impossible to put together”*
**Adhesion/Stickiness**3%
*“The back piece that was glued fell off as well”*
**Strength**2%
*“Overall amazing figure one thing about it was the stand it was a tiny bit flimsy”*
**Thickness**2%
*“the stand is really thick”*
**Water Resistance**2%
*“wouldnt come off with water”*
### **Top return reasons **
**Defective Material/Parts**34%
**Value For Money**12%
**Size-Overall**9%
**Advertised Vs Actual Product**7%
**Scratch Resistance**4%
**Quality-Overall**4%
**Durability**4%
**Add-Ons/Attachments**3%
**Gifting Purpose**3%
**Functionality-Overall**3%
## **Common questions**
- **Is my hero academia figure profitable to sell on Amazon United States?**
- The niche generates $193K/yr across 40 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +30.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the my hero academia figure niche?**
- 14 brands and 297 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in my hero academia figure?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.8%.
- **When does demand for my hero academia figure peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the my hero academia figure niche?**
- Listings span $8.70–$100.34; the average listing price is $29.14 (sweet spot $15–$100). The average incumbent carries 1,258 reviews — the moat a new listing must climb.
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