---
title: "My Hero Academia Cards — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-hero-academia-cards"
last_updated: "2026-08-08T11:44:43.086Z"
locale: en
meta:
description: "Niche score 40/100 · $81K/yr market · 102K searches/yr · $55.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $81K/yr market · 102K searches/yr · $55.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Hero Academia Cards — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **my hero academia cards**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 21Conversion 18Competition 39Returns 95Price range 52Avg price 91Brand share 11Review moat 91Quality gap 33
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****171.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$55.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.53–$168.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$81K**
$81K/yr · 102K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, my hero academia cards is a $81K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my hero academia cards market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$112K–$140K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,347**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **41%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**139**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**2%**
- Jasco65% - Asmodee14% - UniVersus8% - UVS Games5% - Carrom4% - RIFTBOUND3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
5K4KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/my-hero-academia-cards/trend)
## **Top my hero academia cards search terms**
- **my hero academia cards**28K/yr+15.3%2.4% conv. - **uvs games**30K/yr-40.4%0.1% conv. - **mha cards**17K/yr+29.0%1.8% conv. - **universus**22K/yr-4.6%0.3% conv. - **my hero academia card game**3K/yr-19.9%4.3% conv. - **universus card game**2K/yr-24.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/my-hero-academia-cards/search-terms)
## **Top my hero academia cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**My Hero Academia Collectible Card Game Series 2 Unlimited Crimson Rampage Booster Display | 240-card 24-Pack Booster Display | Ages 14+ | 2 Players | Avg. Playtime 20-30 Minutes | Made by Jasco Games**Jasco**$23.41**4.7★205 rev](https://www.amazon.com/dp/B09QH597YF) [2**My Hero Academia Collectible Card Game Series 4 Unlimited League of Villains 24 Pack Booster Box|10 cards per pack| TCG for Adults | Ages 14+ | 2 Players | Avg. Playtime 20-30 Min | Made by Jasco Game**Jasco**$23.86**4.6★65 rev](https://www.amazon.com/dp/B0BLT4B449) [3**Jasco My Hero Academia Collectible Class Reunion Hobby Box Card Game**Jasco**$31.48**4.7★20 rev](https://www.amazon.com/dp/B0BP2FVQ95) [4**My Hero Academia Collectible Card Game Izuku Midoriya vs. Katsuki Two Player Rival Decks | Trading Card Game for Adults and Teens | Ages 14+ | 2 Players | Avg. Playtime 45+ Mins | Made by Jasco Games**Asmodee**$17.88**4.8★357 rev](https://www.amazon.com/dp/B096SM5JBY) [5**Jasco Games Jasco My Hero Academia Collectible Card Game Series 1 Deck-Loadable Content | Trading Card Game for Adults and Teens | Ages 14+ | 2 Players | Average Playtime 45+ Minutes**Jasco**$7.86**4.5★119 rev](https://www.amazon.com/dp/1589935284)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UniVersus: Godzilla: Reign of Kaiju - Booster Display - 24 Packs (11 Cards Each) Kaiju Battle Deck-Building Collectible Card Game Randomly Assorted**UVS Games**$103.87**10 rev5mo ago](https://www.amazon.com/dp/B0GN2YS4D3) [**Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**RIFTBOUND**$135.55**16 rev7mo ago](https://www.amazon.com/dp/B0G599LB7K) [**Riftbound: League of Legends TCG Spiritforged - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**Riftbound: League of Legends Trading Card Game**$168.69**30 rev7mo ago](https://www.amazon.com/dp/B0FXSF7V9H) [**UniVersus My Hero Academia: Girl Power Booster - 11 Card Hanging Pack Deck-Building Card Game Powerful Female Characters Includes Foil Card**UniVersus**$6.44**42 rev2y ago](https://www.amazon.com/dp/B0CYD6K26R) [**UniVersus My Hero Academia: Girl Power Booster Display - Includes 24 Booster Packs (11 Cards Ea) Deck-Building Card Game Powerful Female Characters**UniVersus**$89.04**20 rev2y ago](https://www.amazon.com/dp/B0CYD62Y2Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Riftbound: League of Legends TCG Unleashed - Booster Display - 24 Booster Packs (14 Cards Ea) Deck-Building Trading Card Game Randomly Assorted**RIFTBOUND**$135.55**4.1★**▲ 198%**](https://www.amazon.com/dp/B0G599LB7K) [**My Hero Academia Collectible Card Game Series 4 Unlimited League of Villains 24 Pack Booster Box|10 cards per pack| TCG for Adults | Ages 14+ | 2 Players | Avg. Playtime 20-30 Min | Made by Jasco Game**Jasco**$23.86**4.6★**▲ 155%**](https://www.amazon.com/dp/B0BLT4B449) [**Carrom Champion Nok Hockey Game (Standard Size) Wooden Board Games for Adults & Children Indoor and Outdoor Games for Family Sports Board Games**Carrom**$137.18**4.6★**▲ 75%**](https://www.amazon.com/dp/B00003G1U1) [**UniVersus: Godzilla: Reign of Kaiju - Booster Display - 24 Packs (11 Cards Each) Kaiju Battle Deck-Building Collectible Card Game Randomly Assorted**UVS Games**$103.87**5.0★**▲ 48%**](https://www.amazon.com/dp/B0GN2YS4D3) [**Jasco My Hero Academia Collectible Class Reunion Hobby Box Card Game**Jasco**$31.48**4.7★**▲ 41%**](https://www.amazon.com/dp/B0BP2FVQ95)
**~~View all trending →~~**
## **What buyers say about my hero academia cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**36%
*“Great addition to their collections”*
**Quality-Overall**21%
*“The seller is top notch”*
**Advertised Vs Actual Product**16%
*“was exactly as advertised”*
**Value For Money**7%
*“Nonetheless, the price was fair”*
**Fun/Entertainment Experience**7%
*“So much fun”*
**Instructions/User Manual/Troubleshooting**4%
*“Two decks, a paper play mat, and easy to follow instructions”*
**Strength**2%
*“Very sturdy and looks great”*
**Color**2%
*“The variety of different colors in this set is pretty good too besides the lack of red hitters”*
**Assembly/Installation**2%
*“They actually love it easy to set up easy to maintain”*
**Locally Manufactured**1%
*“Excellent quality, American made”*
### **What buyers complain about **
**Value For Money**50%
*“over priced compared to other sellers”*
**Cushion**25%
*“Need more padding”*
### **Top return reasons **
**Value For Money**56%
**Size-Overall**21%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**4%
**Drop/Impact Protection**3%
**Magnetic Strength/Adsorption**3%
**Gifting Purpose**3%
**Product Condition**3%
**Mechanism Issues**1%
**Display-Overall**1%
## **Common questions**
- **Is my hero academia cards profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the my hero academia cards niche?**
- 7 brands and 139 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in my hero academia cards?**
- Top complaints mined from reviews: Value For Money, Cushion. The return rate is 0.9%.
- **When does demand for my hero academia cards peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the my hero academia cards niche?**
- Listings span $5.53–$168.69; the average listing price is $55.88 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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