---
title: "Search terms — my first crayons - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-first-crayons/search-terms"
last_updated: "2026-08-08T16:36:20.206Z"
locale: en
meta:
  description: "Niche score 53/100 · $106K/yr market · 166K searches/yr · $17.83 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $106K/yr market · 166K searches/yr · $17.83 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — my first crayons - Flapen"
---

# **my first crayons**

**Worth a look**

Shows low returns (1.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.

Market size 26Growth 14Conversion 45Competition 83Returns 94Price range 70Avg price 82Brand share 90Review moat 25Quality gap 23

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.83**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.36–$34.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$106K**

$106K/yr · 166K searches

**Review moat**

**Bad****4,326.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms