---
title: "My First Crayons — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/my-first-crayons"
last_updated: "2026-08-08T13:02:43.099Z"
locale: en
meta:
description: "Niche score 53/100 · $106K/yr market · 166K searches/yr · $17.83 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $106K/yr market · 166K searches/yr · $17.83 avg price. Soft demand (-21.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "My First Crayons — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **my first crayons**
**Worth a look**
Shows low returns (1.0%), but soft demand (-21.6% this quarter) keeps it on the watch list.
Market size 26Growth 14Conversion 45Competition 83Returns 94Price range 70Avg price 82Brand share 90Review moat 25Quality gap 23
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.83**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.36–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$106K**
$106K/yr · 166K searches
**Review moat**
**Bad****4,326.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, my first crayons is a $106K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my first crayons market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**116**
**Top-5 brand share**
**45%**
Top 20: 85%
**Top-5 click share**
**32%**
Top 20: 66%
**Open market**
**49%**
- Skillmatics13% - Mumaloo11% - Dan&Darci7% - WATINC7% - JOYIN7% - Craftikit6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/my-first-crayons/trend)
## **Top my first crayons search terms**
- **kindergarten crafts**16K/yr+31.1%1.5% conv. - **baby crafts**17K/yr-20.5%0.1% conv. - **preschool crafts for kids ages 3-5**9K/yr+65.0%2.9% conv. - **art supplies for 4 year old girl**10K/yr-5.0%1.9% conv. - **craft kits for kids ages 3-5**15K/yr+4.6%1.9% conv. - **craft kits for toddlers 2-4 years**9K/yr-8.3%2.9% conv. - **art projects for kids 3-5**7K/yr+24.9%4.4% conv. - **preschool craft kit**9K/yr-0.2%2.7% conv. - **crafts for preschoolers**8K/yr+14.9%1.1% conv. - **arts and crafts for kids ages 3-5**6K/yr+11.4%1.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/my-first-crayons/search-terms)
## **Top my first crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$10K12%$13K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mumaloo Arts and Crafts Kit for Kids 10 Projects Ages 48**Mumaloo**$29.14**4.5★1,070 rev](https://www.amazon.com/dp/B09XBPLP2D) [2**WATINC Hand Puppet Making Kit Felt Sock Puppet Toys for Kids (Animals)**WATINC**$15.00**4.4★7,012 rev](https://www.amazon.com/dp/B081L8933P) [3**Dan&Darci Foam Sticker Art Craft for Kids - Toddler Arts & Crafts for Ages 3-5 - Boys 4-6 Birthday Gift - DIY Kid Activities Ages 3 4 5 6 Years - 4 Year Old Boy Gifts - Mess Free Craft Activity**Dan&Darci**$11.60**4.6★474 rev](https://www.amazon.com/dp/B0DDLLLDRN) [4**Skillmatics Scissor Skills Activity Book for Preschoolers Snip Snip**Skillmatics**$15.98**4.7★4,213 rev](https://www.amazon.com/dp/B0CCYHWHXC) [5**JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls**JOYIN**$9.70**4.6★5,114 rev](https://www.amazon.com/dp/B083QTRPSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12**Zefy**$16.83**293 rev1y ago](https://www.amazon.com/dp/B0FCLWN2PC) [**Skillmatics Aqua Puffs 3D Art Kit Animals Mess-Free Paint by Number Kit**Skillmatics**$19.97**1,606 rev1y ago](https://www.amazon.com/dp/B0F9WHCL19) [**20 Arts & Crafts Kit for Kids All-Inclusive No Mess Craft Kits & Supplies for Boys & Girls DIY Creative Activity Easy Step-by-Step Guide Individually Packaged Crafts Christmas Gift Travel Gift**KOOL KRAFTS**$15.52**247 rev1y ago](https://www.amazon.com/dp/B0DLJ8VP6X) [**Craftikit 20 Award-Winning Princess & Unicorn Crafts for Kids Ages 3-10 Years All-Inclusive Toddler Arts and Craft Kits for Kids Fun Toddler Craft Box for Girls in Preschool**Craftikit**$32.02**2,955 rev1y ago](https://www.amazon.com/dp/B0DJK2H1QG) [**jackinthebox Poke Art Animals Crafts Kits for Kids Boys & Girls Ages 4-8**jackinthebox**$17.91**1,171 rev1y ago](https://www.amazon.com/dp/B0DGGJD5CR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zefy 3200+ Pcs Arts and Crafts Supplies for Kids All in One Craft Kits with 12 Crafts Design DIY School Supplies Kit Craft Box Easter Gifts for Girls Boys Ages 4-12**Zefy**$16.83**4.8★**▲ 170%**](https://www.amazon.com/dp/B0FCLWN2PC) [**JOYIN 36 Sheets 9x6 Make a face Stickers for Kids Make Your Own Animal Stickers with Unicorn Dinosaur Sea and Safari Animals Crafts Birthday Party Favors Goodie Bags Classroom Activities**JOYIN**$7.64**4.8★**▲ 43%**](https://www.amazon.com/dp/B07R4PMWHF) [**Educational Insights Pom Pom Kit: Animal Dress Up - Arts and Crafts for Kids 4-6 DIY Arts & Crafts Kits Kids No Mess Activities Preschool and Kindergarten Crafting Set Toddler Craft Supplies**Educational Insights**$14.02**4.6★**▲ 43%**](https://www.amazon.com/dp/B0DCC6W1BT) [**Dan&Darci Arts and Crafts Vault - Craft Supplies Kit in a Box - Birthday Gift for Kids Ages 4 5 6 7 8 9 10 11 & 12 Year Old Girls & Boys - Crafting Set Kits - Gift Ideas for Kid Art Activity Gifts**Dan&Darci**$34.05**4.8★**▲ 37%**](https://www.amazon.com/dp/B08H4SG94J) [**JOYIN 12 Wooden Magnet Creativity Arts & Crafts Painting Kit for Kids Decorate Your Own Painting Gift for Halloween Crafts Birthday Parties and Family Crafts Party Favors for Boys Girls**JOYIN**$9.70**4.6★**▲ 25%**](https://www.amazon.com/dp/B083QTRPSY)
**~~View all trending →~~**
## **What buyers say about my first crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**35%
*“Fun for kids”*
**Gifting Purpose**9%
*“Fantastic gift”*
**Ease Of Use**8%
*“easy to control”*
**Quality-Overall**6%
*“The build quality of the components is solid”*
**Value For Money**5%
*“Fairly priced”*
**Creativity**5%
*“creative hands on craft”*
**Color**5%
*“colors are perfect”*
**Design-Overall**3%
*“It was very-well designed and well-made”*
**Ease Of Cleaning**2%
*“Cleans up well”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“No glue”*
**Value For Money**9%
*“Wish it were cheaper for what you get”*
**Quality-Overall**8%
*“the quality seemed a bit cheap”*
**Size-Overall**7%
*“very small”*
**Ease Of Use**4%
*“Hard to peel”*
**Color**4%
*“you have to push very hard to get the color to come out”*
**Durability**3%
*“They break”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Strength**2%
*“Brittle and thin”*
**Assembly/Installation**2%
*“to hard to put together for 7 and and 11 year olds”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**16%
**Advertised Vs Actual Product**9%
**Quality-Overall**7%
**Defective Material/Parts**6%
**Adhesion/Stickiness**5%
**Gifting Purpose**5%
**Functionality-Overall**4%
**Product Condition**4%
**Color**3%
## **Common questions**
- **Is my first crayons profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 63 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the my first crayons niche?**
- 38 brands and 116 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in my first crayons?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Quality-Overall. The return rate is 1.0%.
- **When does demand for my first crayons peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the my first crayons niche?**
- Listings span $6.36–$34.91; the average listing price is $17.83 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.
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