---
title: "Mulan Toys — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mulan-toys"
last_updated: "2026-08-08T12:30:32.555Z"
locale: en
meta:
description: "Niche score 34/100 · $88K/yr market · 94K searches/yr · $23.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $88K/yr market · 94K searches/yr · $23.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mulan Toys — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **mulan toys**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 14Conversion 50Competition 9Returns 95Price range 84Avg price 95Brand share 8Review moat 25Quality gap 17
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.48–$43.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,479.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$88K**
$88K/yr · 94K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mulan toys is a $88K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mulan toys market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$70K–$93K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#2,745**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Tonies61% - Disney15% - LEGO12% - Disney Store4% - Thank you4% - Disney Princess3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/mulan-toys/trend)
## **Top mulan toys search terms**
- **mulan toys**28K/yr-16.8%0.5% conv. - **mulan tonie**24K/yr-25.5%11.8% conv. - **sleeping beauty tonie**16K/yr-13.0%0.1% conv. - **mulan plush**10K/yr-34.5%0.1% conv. - **mulan toy**6K/yr-29.8%0.3% conv. - **mulan lego**6K/yr-14.2%0.8% conv. - **lego mulan**4K/yr-6.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mulan-toys/search-terms)
## **Top mulan toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$26K45%$40K60%$53K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tonies Mulan Audio Toy Figurine from Disney**Tonies**$20.02**4.8★642 rev](https://www.amazon.com/dp/B093TR86BK) [2**Disney Little Girls Princess Fantasy Nightgown Mulan 4T**Disney**$21.82**4.8★21,995 rev](https://www.amazon.com/dp/B0B98RNT6L) [3**LEGO Disney Princess Disney Princess Mulans Training Day 41151**LEGO**$24.12**4.7★307 rev](https://www.amazon.com/dp/B075NTK9YR) [4**LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys**LEGO**$43.23**4.8★368 rev](https://www.amazon.com/dp/B09FM5FJ8H) [5**Disney Store Official Princess Classic Doll (Mulan) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys**Disney Store**$19.37**4.8★11,778 rev](https://www.amazon.com/dp/B0978G8PN2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Little Girls Princess Fantasy Nightgown Mulan 4T**Disney**$21.82**21,995 rev2mo ago](https://www.amazon.com/dp/B0B98RNT6L) [**Tonies Pocahontas Audio Toy Figurine from Disney**Tonies**$19.97**390 rev4y ago](https://www.amazon.com/dp/B09QMTW5W4) [**LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys**LEGO**$43.23**368 rev4y ago](https://www.amazon.com/dp/B09FM5FJ8H) [**Thank you Mulan Mushu Dragon Plush Doll 12**Thank you**$26.96**128 rev4y ago](https://www.amazon.com/dp/B09C4WC28B) [**Tonies Mulan Audio Toy Figurine from Disney**Tonies**$20.02**642 rev5y ago](https://www.amazon.com/dp/B093TR86BK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Little Girls Princess Fantasy Nightgown Mulan 4T**Disney**$21.82**4.8★**▲ 157%**](https://www.amazon.com/dp/B0B98RNT6L) [**Disney Princess DPR Warrior Moves Mulan**Disney Princess**$10.48**4.5★**▲ 35%**](https://www.amazon.com/dp/B07VXBXXD3) [**LEGO Disney Princess Disney Princess Mulans Training Day 41151**LEGO**$24.12**4.7★**▲ 30%**](https://www.amazon.com/dp/B075NTK9YR) [**LEGO Disney Princess Jasmine and Mulan Adventure 43208 Palace Set Aladdin & Mulan Buildable Toy with Horse and Tiger Figures Gifts for Kids Girls & Boys**LEGO**$43.23**4.8★**— 6%**](https://www.amazon.com/dp/B09FM5FJ8H) [**Disney Store Official Princess Classic Doll (Mulan) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys**Disney Store**$19.37**4.8★**— 7%**](https://www.amazon.com/dp/B0978G8PN2)
**~~View all trending →~~**
## **What buyers say about mulan toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**43%
*“the narrated story is engaging as well”*
**Audio Quality**14%
*“She is captivated with the audio”*
**Music Effect**14%
*“Great music and story”*
**Strength**14%
*“So sturdy”*
**Quality-Overall**14%
*“Great Quality”*
### **What buyers complain about **
**Value For Money**100%
*“At $20 I wasnt amused either”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**19%
**Width**8%
**Gifting Purpose**8%
**Advertised Vs Actual Product**6%
**Quality-Overall**3%
**Audio Quality**2%
**Material Quality**2%
**Magnetic Strength/Adsorption**2%
**Product Condition**2%
## **Common questions**
- **Is mulan toys profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the mulan toys niche?**
- 6 brands and 85 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mulan toys?**
- Top complaints mined from reviews: Value For Money. The return rate is 1.0%.
- **When does demand for mulan toys peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the mulan toys niche?**
- Listings span $10.48–$43.23; the average listing price is $23.25 (sweet spot $15–$100). The average incumbent carries 4,479 reviews — the moat a new listing must climb.
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