---
title: "Mtg Sleeves 100 — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-sleeves-100"
last_updated: "2026-08-08T13:41:34.932Z"
locale: en
meta:
description: "Niche score 50/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mtg Sleeves 100 — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **mtg sleeves 100**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 91Growth 23Conversion 66Competition 44Returns 98Price range 77Avg price 74Brand share 0Review moat 19Quality gap 16
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 2.1M searches
**Price range**
**Great****$12.12–$25.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,688.58**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mtg sleeves 100 is a $1.8M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg sleeves 100 market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#168**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **16%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**135**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Dragon Shield94% - Ultimate Guard6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -4.4% search growth over the last 90 days.
50K30KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/mtg-sleeves-100/trend)
## **Top mtg sleeves 100 search terms**
- **dragon shield sleeves**1.1M/yr-7.3%4.1% conv. - **dragon shield**223K/yr+12.4%2.9% conv. - **katana sleeves**169K/yr-5.6%1.4% conv. - **dragonshield matte sleeves**61K/yr-6.1%5.6% conv. - **dragon shield dual matte**58K/yr-15.4%3.1% conv. - **dragonshield**43K/yr+22.0%3.1% conv. - **mtg art sleeves**37K/yr+18.7%0.0% conv. - **dragon shield matte sleeves**43K/yr-0.4%4.4% conv. - **ultimate guard katana sleeves**34K/yr-4.3%1.1% conv. - **dragon sleeves**30K/yr+10.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mtg-sleeves-100/search-terms)
## **Top mtg sleeves 100 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$180K20%$359K30%$539K40%$718K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Midnight Blue**Dragon Shield**$12.20**4.8★39,775 rev](https://www.amazon.com/dp/B0BX21VDRV) [2**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Forest Green**Dragon Shield**$12.23**4.8★39,775 rev](https://www.amazon.com/dp/B0C18VY3LL) [3**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Black**Dragon Shield**$12.12**4.8★39,775 rev](https://www.amazon.com/dp/B00WX57O7M) [4**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Blood Red**Dragon Shield**$12.17**4.8★39,775 rev](https://www.amazon.com/dp/B0B337ZY41) [5**Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Gooseberry**Dragon Shield**$13.80**4.8★8,715 rev](https://www.amazon.com/dp/B0FFN1LL2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Marsh Flats**Dragon Shield**$24.24**170 rev9mo ago](https://www.amazon.com/dp/B0FTZHL5KM) [**Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Misty Rainforest**Dragon Shield**$25.07**170 rev9mo ago](https://www.amazon.com/dp/B0FTZHQ8V1) [**Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Gooseberry**Dragon Shield**$13.80**8,715 rev1y ago](https://www.amazon.com/dp/B0FFN1LL2R) [**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Non Glare Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Blood Red**Dragon Shield**$13.56**1,131 rev1y ago](https://www.amazon.com/dp/B0FFMYKKPX) [**Dragon Shield | Standard Size Matte Card Sleeves | 100 CT - Smooth & Tough TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic The Gathering | Amethyst**Dragon Shield**$12.35**39,775 rev1y ago](https://www.amazon.com/dp/B0F1FWPV6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Forest Green**Dragon Shield**$12.23**4.8★**▲ 211%**](https://www.amazon.com/dp/B0C18VY3LL) [**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Purple**Dragon Shield**$12.18**4.8★**▲ 155%**](https://www.amazon.com/dp/B01G263L1K) [**Dragon Shield | Matte Dual Art Sleeves | MTG Landfall Series | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon One Piece & Magic the Gathering | Misty Rainforest**Dragon Shield**$25.07**4.6★**▲ 148%**](https://www.amazon.com/dp/B0FTZHQ8V1) [**Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Black**Dragon Shield**$12.12**4.8★**▲ 93%**](https://www.amazon.com/dp/B00WX57O7M) [**Ultimate Guard Katana Card Sleeves: 100 Standard Size TCG Sleeves 66 x 91mm Blue Back Tournament Quality No PVC & Acid-Free High Clarity**Ultimate Guard**$16.29**4.7★**▲ 79%**](https://www.amazon.com/dp/B00J5H1C0Q)
**~~View all trending →~~**
## **What buyers say about mtg sleeves 100**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“I especially appreciate the consistent quality”*
**Color**20%
*“I love the color”*
**Size-Overall**8%
*“fits the cards perfectly”*
**Durability**6%
*“Been using them for years”*
**Collectibles**4%
*“My favorite card sleeves”*
**Strength**4%
*“Solid item”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**3%
*“Worth the cost”*
**Thickness**3%
*“The sleeves feel sturdy without being overly thick, offering great protection against wear, scratches, and bent corners”*
**Drop/Impact Protection**2%
*“Dragon shields are the best way to protect the cards youre playing with”*
### **What buyers complain about **
**Quality-Overall**27%
*“Quality control is lacking”*
**Size-Overall**22%
*“smaller than the other 98 in the box”*
**Value For Money**9%
*“its just pricey”*
**Grip**8%
*“Slippery”*
**Product Condition**7%
*“Wish the box could be reused”*
**Print Quality**4%
*“Seen some strange imprints”*
**Color**3%
*“I don't want to buy another pack of the same color”*
**Wrinkles**2%
*“Half of my sleeves were bent with creases”*
**Durability**1%
*“they have the worst durability I've experienced yet”*
**Thickness**1%
*“Honestly super disappointed in the consistency of these sleeves”*
### **Top return reasons **
**Color**30%
**Size-Overall**18%
**Value For Money**14%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Thin**5%
**Quality-Overall**4%
**Material Quality**3%
**Scratch Resistance**2%
**Thickness**1%
## **Common questions**
- **Is mtg sleeves 100 profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mtg sleeves 100 niche?**
- 2 brands and 135 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mtg sleeves 100?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.5%.
- **When does demand for mtg sleeves 100 peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mtg sleeves 100 niche?**
- Listings span $12.12–$25.07; the average listing price is $14.85 (sweet spot $15–$100). The average incumbent carries 15,689 reviews — the moat a new listing must climb.
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