---
title: "Search terms — mtg precon - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-precon/search-terms"
last_updated: "2026-08-08T15:52:27.086Z"
locale: en
meta:
  description: "Niche score 49/100 · $538K/yr market · 356K searches/yr · $74.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $538K/yr market · 356K searches/yr · $74.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mtg precon - Flapen"
---

# **mtg precon**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 61Growth 27Conversion 26Competition 63Returns 95Price range 49Avg price 84Brand share 0Review moat 80Quality gap 38

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$74.22**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****406.14**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$538K**

$538K/yr · 356K searches

**Price range**

**Okay****$10.21–$185.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms