---
title: "Search terms — mtg playmat - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-playmat/search-terms"
last_updated: "2026-08-08T17:21:16.182Z"
locale: en
meta:
  description: "Niche score 64/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $651K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mtg playmat - Flapen"
---

# **mtg playmat**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 30Conversion 20Competition 94Returns 98Price range 77Avg price 90Brand share 94Review moat 86Quality gap 15

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.03**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****279.14**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$7.13–$41.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$651K**

$651K/yr · 1.9M searches

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms