---
title: "Mtg Dice — $685K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-dice"
last_updated: "2026-08-08T13:39:39.222Z"
locale: en
meta:
description: "Niche score 58/100 · $685K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $685K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mtg Dice — $685K/yr Amazon US Niche (2026) - Flapen"
---
# **mtg dice**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 25Conversion 63Competition 62Returns 96Price range 74Avg price 76Brand share 67Review moat 63Quality gap 15
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.58**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.50–$39.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$685K**
$685K/yr · 795K searches
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****986.74**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mtg dice is a $685K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg dice market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$467K–$623K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**48%**
Top 20: 87%
**Open market**
**30%**
- LAMJAM21% - SIXPOINTS14% - MDDSHGG12% - ORUNI11% - ZEOXUER7% - Brizago5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/mtg-dice/trend)
## **Top mtg dice search terms**
- **mtg dice**253K/yr+0.1%3.8% conv. - **mtg counters**96K/yr+1.5%3.3% conv. - **mtg dice set**80K/yr-1.2%5.2% conv. - **magic the gathering dice**72K/yr+1.5%4.0% conv. - **mtg counter dice**44K/yr-16.2%5.2% conv. - **mtg dice counters**29K/yr-8.7%5.0% conv. - **magic the gathering dice set**30K/yr-4.8%4.5% conv. - **magic dice**24K/yr-2.6%3.6% conv. - **counter dice**21K/yr-7.2%4.1% conv. - **magic the gathering tokens**20K/yr+7.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mtg-dice/search-terms)
## **Top mtg dice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$27K8%$55K12%$82K16%$110K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIXPOINTS 130 Pieces MTG Counter Dice Plus 1 Life Counters Tokens 6 Sided D20 Dice & MTG Counters/Keyword Counters Set Compatible with Magic The Gathering TCG Card Games Accessories**SIXPOINTS**$24.83**4.8★133 rev](https://www.amazon.com/dp/B0DXDR7BDY) [2**102 Pieces MTG Dice Counters Set Bulk Ability Keyword Tokens Shield Life Counters 6 Sided Dice for Magic The Gathering TCG Card Gaming Accessories**MDDSHGG**$18.16**4.9★158 rev](https://www.amazon.com/dp/B0FMND8RKV) [3**42 Pieces MTG Dice Counters 12mm Abilities Keywords Reversible Metal Tokens Counter Dice Set for MTG TCG Magic Card Games Accessories**ORUNI**$10.04**4.7★207 rev](https://www.amazon.com/dp/B0F5CDWHW3) [4**63 Pieces MTG Dice Counters Bulk Ability Keywords MTG Tokens Shield Life Counter 6 Sided Dice Set for Magic The Gathering TCG Cards Gaming Accessories**LAMJAM**$17.22**4.8★435 rev](https://www.amazon.com/dp/B0DMJCXSK4) [5**90 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Counter Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag)**ZEOXUER**$16.69**4.8★195 rev](https://www.amazon.com/dp/B0FHB24D96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**145PCS MTG Dice Set Keyword Tokens Dice Counters +1/ 1 Counters Shield Tracking& D20 Life Dice Storage Box Drawstring Bags for Magic The Gathering Cards Gaming Accessories**ZYCIXDIXS**$23.95**29 rev8mo ago](https://www.amazon.com/dp/B0G2MH8PP4) [**66 PCS MTG Dice Counters Keyword Metal Tokens +1/+1 Shield Life Counter Dice Set Spindown D20 for MTG TCG Magic Cards Gaming Accessories**LAMJAM**$17.91**50 rev9mo ago](https://www.amazon.com/dp/B0FYNTZN2R) [**61 Pieces MTG Dice Counters and Abilities Keywords Creature Stats Buff Acrylic Tokens with Box for MTG TCG Games Gift Gaming Accessories (Colors)**PUGED**$10.05**32 rev9mo ago](https://www.amazon.com/dp/B0FY5M2QXX) [**79 Pcs MTG Dice Set in 12 Colors with Plus 1 Life Counter Dices Buff Ability Keyword Tokens Shield and Spindown Dice Life Counter Wheel Bag For MTG TCG Cards Gaming Accessories (Black and Purple)**PUGED**$19.94**42 rev9mo ago](https://www.amazon.com/dp/B0FY5PGWFJ) [**63 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag) (Red)**KLURXZGYPTH**$13.42**205 rev9mo ago](https://www.amazon.com/dp/B0FTWSXXXP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**102 Pieces MTG Dice Counters Set Bulk Ability Keyword Tokens Shield Life Counters 6 Sided Dice for Magic The Gathering TCG Card Gaming Accessories**MDDSHGG**$18.16**4.9★**▲ 121%**](https://www.amazon.com/dp/B0FMND8RKV) [**SIXPOINTS 108PCS 12mm MTG +1/+1 Tokens 6 Sided Dice & Keyword Counters Tokens Set for Magic The Gathering MTG TCG Card Games Accessories**SIXPOINTS**$15.23**4.8★**▲ 105%**](https://www.amazon.com/dp/B0FD3LM695) [**90 PCS MTG Counter Dice Set - AbilityKeyword Counters -1/+1 Life Counter Shield Life Counter Dice Creature Stat Buffs Marble Colour D6 Cube Dice for MTG TCG Card Games (Includes Black Bag)**ZEOXUER**$16.69**4.8★**▲ 72%**](https://www.amazon.com/dp/B0FHB24D96) [**84-Piece MTG Dice Set with Life Counters Keyword Ability Tokens Shield & Spindown 12 Colors for Magic: The Gathering TCG Cards Gaming Accessories**Brizago**$16.87**4.9★**▲ 66%**](https://www.amazon.com/dp/B0FMR7JF9K) [**115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths**DEDC**$27.90**5.0★**▲ 51%**](https://www.amazon.com/dp/B0FLXT5HT7)
**~~View all trending →~~**
## **What buyers say about mtg dice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Solid quality”*
**Color**19%
*“The color is vibrant”*
**Value For Money**19%
*“Great Deal”*
**Advertised Vs Actual Product**8%
*“As Advertised”*
**Size-Overall**4%
*“perfect size for travel”*
**Ease Of Use**4%
*“Quick and easy”*
**Fun/Entertainment Experience**3%
*“enjoys working with them”*
**Educational-Overall**2%
*“Perfect for a teacher”*
**Collectibles**2%
*“Perfect Addition to Any MTG Collection”*
**Trivia Games**2%
*“Great set for playing MAGIC THE GAAAAAAATHERING”*
### **What buyers complain about **
**Size-Overall**41%
*“Small size”*
**Quality-Overall**8%
*“Cheap and not fair”*
**Color**4%
*“beware the green color is very dark”*
**Ease Of Use**3%
*“I do not like the case it comes its hard to get them out of it”*
**Advertised Vs Actual Product**2%
*“I should have read the description better”*
**Print Quality**1%
*“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”*
**Storage Capacity**1%
*“Broken storage box clasps”*
**Thickness**1%
*“a little fiddly because they are so thin”*
**Strength**1%
*“the only thing is the life counter is a little flimsy”*
**Durability**1%
*“It was already coming apart”*
### **Top return reasons **
**Size-Overall**82%
**Advertised Vs Actual Product**4%
**Color**4%
**Quality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Ease Of Use**1%
**Functionality-Overall**1%
**Print Quality**0%
**Weight Light**0%
## **Common questions**
- **Is mtg dice profitable to sell on Amazon United States?**
- The niche generates $685K/yr across 35 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mtg dice niche?**
- 23 brands and 34 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in mtg dice?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 0.8%.
- **When does demand for mtg dice peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mtg dice niche?**
- Listings span $6.50–$39.23; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.
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