---
title: "Search terms — mtg counters - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-counters/search-terms"
last_updated: "2026-08-08T13:40:51.783Z"
locale: en
meta:
  description: "Niche score 48/100 · $77K/yr market · 116K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $77K/yr market · 116K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mtg counters - Flapen"
---

# **mtg counters**

**Skip it**

A small market ($77K/yr) — this niche doesn't clear our bar today.

Market size 19Growth 27Conversion 49Competition 39Returns 99Price range 75Avg price 80Brand share 63Review moat 90Quality gap 20

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****195.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.01**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.81–$39.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$77K**

$77K/yr · 116K searches

## Search terms