---
title: "Mtg Counters — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-counters"
last_updated: "2026-08-08T12:25:54.915Z"
locale: en
meta:
description: "Niche score 48/100 · $77K/yr market · 116K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $77K/yr market · 116K searches/yr · $17.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mtg Counters — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **mtg counters**
**Skip it**
A small market ($77K/yr) — this niche doesn't clear our bar today.
Market size 19Growth 27Conversion 49Competition 39Returns 99Price range 75Avg price 80Brand share 63Review moat 90Quality gap 20
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****195.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.81–$39.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 116K searches
According to Flapen's Amazon United States niche tracking, mtg counters is a $77K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg counters market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$68K–$85K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#283**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**28%**
- Wizards of the Coast30% - Futhark14% - Citadel Black13% - LAMJAM6% - DEDC6% - CZYY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/mtg-counters/trend)
## **Top mtg counters search terms**
- **mtg tokens**88K/yr+1.1%2.9% conv. - **mtg token**18K/yr+8.0%3.0% conv. - **spin counters mtg**5K/yr-12.5%0.3% conv. - **magic tokens**5K/yr+11.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mtg-counters/search-terms)
## **Top mtg counters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50 Magic the Gathering Tokens *** MTG Bulk Collection Lot**Wizards of the Coast**$6.81**4.0★710 rev](https://www.amazon.com/dp/B00DYW204A) [2**Futhark Dry Erase MTG Tokens Cards Set Reversible Reusable Double-Sided Universal Tokens Proxy Cards for Magic: The Gathering MTG Accessories Gift**Futhark**$10.44**4.8★329 rev](https://www.amazon.com/dp/B0DS1CB3SW) [3**Citadel Black Dry Erase MTG Tokens Set of 50 Cards with 2pcs Erasers Reversible Reusable Double-Sided Universal Tokens Proxy Card MTG TCG**Citadel Black**$15.11**4.8★1,060 rev](https://www.amazon.com/dp/B09Z35M2XN) [4**115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths**DEDC**$27.90**5.0★48 rev](https://www.amazon.com/dp/B0FLXT5HT7) [5**CZYY Dry Erase MTG Token Set 105 Reusable Cards & Counters for TCGs**CZYY**$17.70**4.9★62 rev](https://www.amazon.com/dp/B0FFSQ1DP3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZYCIXDIXS 72PCS MTG Counters Set Acrylic MTG Keyword Counters Bright Durable Tokens with Protective Film & Storage Box for Magic The Gathering Card Games Accessories**ZYCIXDIXS**$11.00**30 rev8mo ago](https://www.amazon.com/dp/B0G2MJ4H25) [**61 Pieces MTG Dice Counters and Abilities Keywords Creature Stats Buff Acrylic Tokens with Box for MTG TCG Games Gift Gaming Accessories (Colors)**PUGED**$10.05**32 rev9mo ago](https://www.amazon.com/dp/B0FY5M2QXX) [**BLSUREFYX 60 PCS Dry Erase MTG Tokens 3.5 x 2.5 in Double-Sided Reusable**BLSUREFYX**$10.00**6 rev10mo ago](https://www.amazon.com/dp/B0FRNPD2G9) [**CZYY Dry Erase MTG Token Set 105 Reusable Cards & Counters for TCGs**CZYY**$17.70**62 rev11mo ago](https://www.amazon.com/dp/B0FFSQ1DP3) [**115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths**DEDC**$27.90**48 rev11mo ago](https://www.amazon.com/dp/B0FLXT5HT7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZYCIXDIXS 72PCS MTG Counters Set Acrylic MTG Keyword Counters Bright Durable Tokens with Protective Film & Storage Box for Magic The Gathering Card Games Accessories**ZYCIXDIXS**$11.00**4.9★**▲ 163%**](https://www.amazon.com/dp/B0G2MJ4H25) [**BLSUREFYX 60 PCS Dry Erase MTG Tokens 3.5 x 2.5 in Double-Sided Reusable**BLSUREFYX**$10.00**5.0★**▲ 125%**](https://www.amazon.com/dp/B0FRNPD2G9) [**SIXPOINTS 130 Pieces MTG Counter Dice Plus 1 Life Counters Tokens 6 Sided D20 Dice & MTG Counters/Keyword Counters Set Compatible with Magic The Gathering TCG Card Games Accessories**SIXPOINTS**$24.83**4.8★**▲ 89%**](https://www.amazon.com/dp/B0DXDR7BDY) [**Futhark Dry Erase MTG Tokens Cards Set Reversible Reusable Double-Sided Universal Tokens Proxy Cards for Magic: The Gathering MTG Accessories Gift**Futhark**$10.44**4.8★**▲ 76%**](https://www.amazon.com/dp/B0DS1CB3SW) [**115-Piece MTG Dice Set with Dry Erase Tokens Kit Includes 63 Counters and 50 Tokens for MTG TCG Cards Game Accessories with 2 Markers 2 Cloths**DEDC**$27.90**5.0★**▲ 69%**](https://www.amazon.com/dp/B0FLXT5HT7)
**~~View all trending →~~**
## **What buyers say about mtg counters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Excellent quality set”*
**Value For Money**16%
*“Great Value”*
**Advertised Vs Actual Product**9%
*“as advertised”*
**Color**8%
*“Great vibrant colors”*
**Size-Overall**6%
*“Good size”*
**Collectibles**5%
*“Helps to not forgot extras for cards and such”*
**Ease Of Use**5%
*“Easy to use”*
**Portability**2%
*“theyre much easier to carry around”*
**Correct Contents**2%
*“All the pieces are easy to see”*
**Fun/Entertainment Experience**2%
*“Its also pretty fun to doodle while other people are playing out their turn”*
### **What buyers complain about **
**Size-Overall**23%
*“The dice are small”*
**Quality-Overall**10%
*“cheaply made, leaves marks and smudges all over tokens, good for 1/2 uses each and not worth it for price”*
**Ease Of Use**9%
*“challenging to remove from the case”*
**Value For Money**6%
*“The bags they come with are a little cheap”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Print Quality**4%
*“The only complaint I have is that the white dice are too difficult to read. nothing a little ink doesnt fix”*
**Storage Capacity**4%
*“Broken storage box clasps”*
**Thickness**4%
*“a little fiddly because they are so thin”*
**Color**2%
*“White dice hard to read”*
**Design-Overall**1%
*“cheaply made”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**16%
**Quality-Overall**11%
**Value For Money**11%
**Defective Material/Parts**9%
**Functionality-Overall**4%
**Accuracy-Overall**4%
**Ease Of Use**4%
**Strength**2%
**Color**2%
## **Common questions**
- **Is mtg counters profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 21 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mtg counters niche?**
- 17 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in mtg counters?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 0.2%.
- **When does demand for mtg counters peak?**
- Demand peaks in Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the mtg counters niche?**
- Listings span $6.81–$39.23; the average listing price is $17.01 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.
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