---
title: "Mtg Avatar the Last Airbender — $5.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mtg-avatar-the-last-airbender"
last_updated: "2026-08-08T11:44:46.046Z"
locale: en
meta:
description: "Niche score 51/100 · $5.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $5.2M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mtg Avatar the Last Airbender — $5.2M/yr Amazon US Niche (2026) - Flapen"
---
# **mtg avatar the last airbender**
**Worth a look**
Shows a $5.2M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 98Growth 19Conversion 27Competition 79Returns 74Price range 20Avg price 81Brand share 2Review moat 77Quality gap 28
**Market size**
**Incredible****$5.2M**
$5.2M/yr · 3.0M searches
**Avg price**
**Great****$82.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Great****468.24**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$7.13–$425.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, mtg avatar the last airbender is a $5.2M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mtg avatar the last airbender market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$6.6M–$8.2M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**263**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 75%
**Open market**
**0%**
- Magic: The Gathering90% - Boxed Vinyl4% - CE3% - Marvel2% - Sirius Dice1% - Wizards of the Coast1%
## **Demand**
Weekly Amazon search volume, last 50 weeks — -11.2% search growth over the last 90 days.
150K100KSpike '25Black Friday '25Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/toys-games/mtg-avatar-the-last-airbender/trend)
## **Top mtg avatar the last airbender search terms**
- **commander precon**178K/yr+21.2%0.5% conv. - **edge of eternities mtg**300K/yr-12.4%2.8% conv. - **avatar mtg**449K/yr-28.4%2.7% conv. - **mtg avatar**210K/yr-14.7%2.4% conv. - **mtg spiderman**239K/yr-9.7%1.6% conv. - **magic the gathering avatar**208K/yr-35.8%2.4% conv. - **spiderman mtg**263K/yr-12.7%2.1% conv. - **magic the gathering spiderman**195K/yr-11.1%1.6% conv. - **avatar magic the gathering**96K/yr+11.0%3.1% conv. - **mtg avatar the last airbender**198K/yr-15.5%2.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mtg-avatar-the-last-airbender/search-terms)
## **Top mtg avatar the last airbender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$157K6%$314K9%$471K12%$628K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**4.7★793 rev](https://www.amazon.com/dp/B0FHJGN2S6) [2**Magic: The Gathering Edge of Eternities - Play Booster Box (30 Packs)**Magic: The Gathering**$147.77**4.8★486 rev](https://www.amazon.com/dp/B0DTRZ38J3) [3**Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories**Magic: The Gathering**$109.02**4.6★911 rev](https://www.amazon.com/dp/B0FHJJS17L) [4**Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game**Magic: The Gathering**$105.33**4.6★288 rev](https://www.amazon.com/dp/B0FJNDCD6S) [5**Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Magic: The Gathering**$148.53**4.7★575 rev](https://www.amazon.com/dp/B0FJND8K8Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)**Magic: The Gathering**$89.06**37 rev6mo ago](https://www.amazon.com/dp/B0G87RDQPV) [**3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender**CE**$27.95**45 rev8mo ago](https://www.amazon.com/dp/B0G2K6M58M) [**Magic: the Gathering Lorwyn Eclipsed - Commander Deck | Blight Curse**Magic: The Gathering**$45.35**499 rev10mo ago](https://www.amazon.com/dp/B0FP491JBF) [**Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More**Magic: The Gathering**$29.14**793 rev11mo ago](https://www.amazon.com/dp/B0FHJGN2S6) [**Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories**Magic: The Gathering**$109.02**911 rev11mo ago](https://www.amazon.com/dp/B0FHJJS17L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game**Boxed Vinyl**$179.77**5.0★**▲ 776%**](https://www.amazon.com/dp/B0G7PV416L) [**Magic: The Gathering | Marvel Super Heroes - Bundle: Gift Edition (Deluxe Bundle with 1 Collector Booster 9 Play Boosters 30 Lands 1 Alt-Art Card + Exclusive Accessories)**Magic: The Gathering**$89.06**3.6★**▲ 482%**](https://www.amazon.com/dp/B0G87RDQPV) [**Magic: the Gathering Lorwyn Eclipsed - Commander Deck | Blight Curse**Magic: The Gathering**$45.35**4.7★**▲ 323%**](https://www.amazon.com/dp/B0FP491JBF) [**3 Packs Magic The Gathering Play Booster Pack Lot MTG Avatar The Last Airbender**CE**$27.95**4.8★**▲ 163%**](https://www.amazon.com/dp/B0G2K6M58M) [**Magic: The Gathering Edge of Eternities Commander Deck Bundle - 2 of Each Deck (2 World Shaper + 2 Counter Intelligence)**Magic: The Gathering**$145.36**4.4★**▲ 145%**](https://www.amazon.com/dp/B0DTRWC34L)
**~~View all trending →~~**
## **What buyers say about mtg avatar the last airbender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Excellent value”*
**Fun/Entertainment Experience**17%
*“Fun to open”*
**Collectibles**15%
*“These are collectible items”*
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Quality-Overall**10%
*“the cards had good quality”*
**Suitability Beginner**6%
*“GREAT FOR BEGINNERS”*
**Gifting Purpose**4%
*“Great gift package”*
**Strength**3%
*“is quite sturdy”*
**Design-Overall**3%
*“Great design”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Value For Money**37%
*“Too expensive”*
**Quality-Overall**17%
*“But certainly not great”*
**Advertised Vs Actual Product**10%
*“Misleading description”*
**Print Quality**4%
*“Rushed Print”*
**Product Condition**2%
*“Not a new product”*
**Color**2%
*“color balance was not great between the 2 packs”*
**Functionality-Overall**2%
*“No booster, no spin, no nothing”*
**Design-Overall**2%
*“The card design definitely seems lacking”*
**Certifications**2%
*“WoTC QC is garbage”*
**Strength**1%
*“Maybe not the best mechanically”*
### **Top return reasons **
**Value For Money**35%
**Advertised Vs Actual Product**31%
**Defective Material/Parts**6%
**Product Condition**5%
**Quality-Overall**5%
**Print Quality**5%
**Adhesion/Stickiness**3%
**Ease Of Use**2%
**Gifting Purpose**2%
**Size-Overall**1%
## **Common questions**
- **Is mtg avatar the last airbender profitable to sell on Amazon United States?**
- The niche generates $5.2M/yr across 50 tracked products. 26 of 29 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mtg avatar the last airbender niche?**
- 6 brands and 263 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in mtg avatar the last airbender?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- **What does it cost to enter the mtg avatar the last airbender niche?**
- Listings span $7.13–$425.54; the average listing price is $82.27 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.
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