---
title: "Ms Marvel — $5K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ms-marvel"
last_updated: "2026-08-08T15:03:23.609Z"
locale: en
meta:
description: "Niche score 31/100 · $5K/yr market · 38K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $5K/yr market · 38K searches/yr · $21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ms Marvel — $5K/yr Amazon US Niche (2026) - Flapen"
---
# **ms marvel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 21Conversion 8Competition 29Returns 79Price range 83Avg price 91Brand share 0Review moat 82Quality gap 21
**Avg price**
**Great****$21.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.60–$52.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****350.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$5K**
$5K/yr · 38K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ms marvel is a $5K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ms marvel market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$16K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#9,544**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **28%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**181**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Marvel81% - Funko18% - SEGA1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/ms-marvel/trend)
## **Top ms marvel search terms**
- **ms marvel**14K/yr+5.7%0.0% conv. - **marvel legends ms marvel**7K/yr-1.5%0.6% conv. - **ms marvel action figure**8K/yr-33.2%0.5% conv. - **ms. marvel**4K/yr+27.4%0.0% conv. - **miss marvel**3K/yr-25.1%0.5% conv. - **ms marvel funko pop**2K/yr-16.6%2.0% conv. - **the marvels funko pop**765/yr+29.6%1.8% conv. - **funko pop ms marvel**629/yr-49.0%5.1% conv. - **the marvels funko**188/yr-32.7%0.0% conv. - **funko pop the marvels**212/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/ms-marvel/search-terms)
## **Top ms marvel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$53420%$1K30%$2K40%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Legends Series Ms. Marvel The Marvels 6-Inch Collectible Action Figures Toys for Ages 4 and Up**Marvel**$14.01**4.5★271 rev](https://www.amazon.com/dp/B0B3FZ64T5) [2**Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part**Marvel**$25.34**4.6★753 rev](https://www.amazon.com/dp/B09TV38DS3) [3**Hasbro Marvel Legends Series Gamerverse 6-inch Collectible Ms. Marvel Action Figure Toy Ages 4 and Up**Marvel**$23.05**4.6★495 rev](https://www.amazon.com/dp/B083TBT8YJ) [4**MVL Legends Yellow 2**Marvel**$29.36**4.9★169 rev](https://www.amazon.com/dp/B0D95233ZD) [5**Marvel 6-inch Legends Series Ms. Marvel**Marvel**$34.63**4.2★116 rev](https://www.amazon.com/dp/B01D11DVOQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids**Marvel**$20.73**34 rev1y ago](https://www.amazon.com/dp/B0DQVLXZ7G) [**Marvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL**Marvel**$17.34**86 rev1y ago](https://www.amazon.com/dp/B0DP3K9QGB) [**MVL Legends Yellow 2**Marvel**$29.36**169 rev1y ago](https://www.amazon.com/dp/B0D95233ZD) [**Marvel Legends Warbird Action Figure - Exclusive**Marvel**$39.90**75 rev1y ago](https://www.amazon.com/dp/B0DH2Z8DY4) [**Funko Pop! Marvel: Ms. Marvel in Fighting Stance *Glow in The Dark Shop Exclusive**Funko**$9.58**6 rev2y ago](https://www.amazon.com/dp/B0CGRW7RQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Mens Fantastic Four Shirt - Classic Logo T-Shirt Blue - Iconic Design for Fans - Comfortable Fit Soft Cotton - 2XL**Marvel**$17.34**4.6★**▲ 356%**](https://www.amazon.com/dp/B0DP3K9QGB) [**Marvel Spider-Man Miles Morales Avengers Boys 2 Piece T-Shirt and Active Mesh Shorts Set for Toddler and Big Kids**Marvel**$20.73**4.5★**▲ 214%**](https://www.amazon.com/dp/B0DQVLXZ7G) [**Super Hero Funko Pop! Marvel Ms. Marvel (Kamala Khan) #190**Funko**$10.72**4.6★**▲ 46%**](https://www.amazon.com/dp/B01MR04C0K) [**Marvel 6-inch Legends Series Ms. Marvel**Marvel**$34.63**4.2★**▲ 46%**](https://www.amazon.com/dp/B01D11DVOQ) [**Hasbro Marvel Legends Series Disney Plus Ms MCU Series Action Figure 6-inch Collectible Toy Includes 2 Accessories and 1 Build-A-Figure Part**Marvel**$25.34**4.6★**— 10%**](https://www.amazon.com/dp/B09TV38DS3)
**~~View all trending →~~**
## **What buyers say about ms marvel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**29%
*“It will look superb with your collection”*
**Quality-Overall**21%
*“Great Product”*
**Value For Money**21%
*“Good deal on this figure Even if its the 2nd version completing my Hulk figure soon”*
**Advertised Vs Actual Product**14%
*“Item as described”*
**Material Quality**14%
*“It looks great with it's retro logo and the material feels good, too”*
### **What buyers complain about **
**Size-Overall**100%
*“the BAF is almost as big as the figure itself”*
### **Top return reasons **
**Size-Overall**31%
**Defective Material/Parts**21%
**Advertised Vs Actual Product**10%
**Value For Money**10%
**Battery Inclusion**3%
**Product Condition**3%
**Gifting Purpose**3%
**Print Quality**3%
**Battery Life**3%
**Quality-Overall**3%
## **Common questions**
- **Is ms marvel profitable to sell on Amazon United States?**
- The niche generates $5K/yr across 18 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the ms marvel niche?**
- 3 brands and 181 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ms marvel?**
- Top complaints mined from reviews: Size-Overall. The return rate is 1.8%.
- **When does demand for ms marvel peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the ms marvel niche?**
- Listings span $8.60–$52.16; the average listing price is $21.33 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.
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