---
title: "Mr Whats It Funko Pop — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/mr-whats-it-funko-pop"
last_updated: "2026-08-08T11:44:42.529Z"
locale: en
meta:
description: "Niche score 52/100 · $1.2M/yr market · 3.2M searches/yr · $25.33 avg price. Soft demand (-69.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.2M/yr market · 3.2M searches/yr · $25.33 avg price. Soft demand (-69.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mr Whats It Funko Pop — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **mr whats it funko pop**
**Worth a look**
Shows a sweet-spot price point ($25.33 avg), but soft demand (-69.3% this quarter) keeps it on the watch list.
Market size 81Growth 0Conversion 18Competition 90Returns 94Price range 88Avg price 95Brand share 7Review moat 70Quality gap 23
**Avg price**
**Incredible****$25.33**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$10.71–$61.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 3.2M searches
**Review moat**
**Good****689.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-69.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mr whats it funko pop is a $1.2M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mr whats it funko pop market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,903**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **60%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**10 **▲rising
**Sellers**
**266**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 73%
**Open market**
**2%**
- Funko83% - Stranger Things6% - POP6% - Fomuson1% - YuMe1% - AI ACCESSORY INNOVATIONS1% - Open — no brand owns it (4 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 10 weeks — -69.3% search growth over the last 90 days.
18K13KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/mr-whats-it-funko-pop/trend)
## **Top mr whats it funko pop search terms**
- **stranger things funko pop**1.8M/yr-69.2%1.0% conv. - **funko pop stranger things**565K/yr-72.7%1.1% conv. - **stranger things funko**201K/yr-61.6%0.8% conv. - **stranger things funko pops**119K/yr-65.9%0.6% conv. - **funko stranger things**114K/yr-64.2%1.1% conv. - **funko pops stranger things**37K/yr-68.4%1.2% conv. - **stranger things pop**38K/yr-63.2%1.1% conv. - **stranger things funko pop max**38K/yr-60.7%0.9% conv. - **max mayfield funko pop**28K/yr-65.5%1.4% conv. - **stranger things bitty pop**30K/yr-68.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/mr-whats-it-funko-pop/search-terms)
## **Top mr whats it funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$23K4%$47K6%$70K8%$93K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop TV: Stranger Things - Eddie (Target Exclusive) Vinyl Figure**Funko**$30.71**4.8★1,194 rev](https://www.amazon.com/dp/B09ZGWSN1W) [2**Funko POP! TV: Netflix Stranger Things - Steve Harrington**Funko**$15.41**4.2★23 rev](https://www.amazon.com/dp/B08HH9DZ6W) [3**Funko POP! TV: Netflix Stranger Things - Holly Wheeler**Funko**$15.53**4.8★335 rev](https://www.amazon.com/dp/B0DYJYG9MS) [4**Funko POP! TV: Netflix Stranger Things - Eleven**Funko**$14.65**4.8★557 rev](https://www.amazon.com/dp/B0DYJYLSZD) [5**Funko Pop! TV: Stranger Things - Lucas Sinclair - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$14.79**4.8★342 rev](https://www.amazon.com/dp/B0DYJYGZKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! TV: Netflix Stranger Things - Steve Harrington**Funko**$15.41**23 rev6mo ago](https://www.amazon.com/dp/B08HH9DZ6W) [**Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.45**31 rev6mo ago](https://www.amazon.com/dp/B08HH8NZRL) [**Funko POP! TV: Netflix Stranger Things - Will Byers Split**Funko**$15.21**11 rev6mo ago](https://www.amazon.com/dp/B08HH6X2LV) [**Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.17**13 rev6mo ago](https://www.amazon.com/dp/B08HH89RLR) [**Funko Pop! Television: Stranger Things - Mr. Whatsit - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$16.18**299 rev7mo ago](https://www.amazon.com/dp/B0F9YTVL9P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stranger Things The Hellfire Club Raglan Shirt M Black/White**Stranger Things**$35.78**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0CGY2ZWQ6) [**Funko POP! TV: Netflix Stranger Things - Eleven**Funko**$14.65**4.8★**▲ 660%**](https://www.amazon.com/dp/B0DYJYLSZD) [**Funko Pop! TV: Stranger Things - Nancy Wheeler - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display**Funko**$15.91**4.8★**▲ 504%**](https://www.amazon.com/dp/B0DYJWPFLZ) [**Funko Pop! TV: Stranger Things - Dustin Henderson - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.45**4.7★**▲ 211%**](https://www.amazon.com/dp/B08HH8NZRL) [**Funko Pop! TV: Stranger Things - Eleven Split - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Fantasy Fans - Model Figure for Collectors and Display**Funko**$15.17**4.2★**▲ 187%**](https://www.amazon.com/dp/B08HH89RLR)
**~~View all trending →~~**
## **What buyers say about mr whats it funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**23%
*“Cool collectible”*
**Quality-Overall**18%
*“Great quality and arrived on time”*
**Gifting Purpose**14%
*“Christmas gift”*
**Advertised Vs Actual Product**11%
*“Exactly as described”*
**Fun/Entertainment Experience**9%
*“Fun gift”*
**Value For Money**8%
*“Great value for money”*
**Design-Overall**4%
*“I genuinely love the design”*
**Size-Overall**4%
*“Perfect size and quality is great”*
**Material Quality**2%
*“The material of the backpack is good quality”*
**Ease Of Use**1%
*“Keep it simple”*
### **What buyers complain about **
**Size-Overall**14%
*“This puzzle is very large”*
**Value For Money**13%
*“A little expensive”*
**Color**9%
*“Lucas isn't black like he is on the show”*
**Product Condition**7%
*“Its supposed to be brand new”*
**Quality-Overall**6%
*“after opening it i was very displeased with the quality of the actual product box”*
**Gifting Purpose**4%
*“it ruined the gift for my nephew”*
**Fun/Entertainment Experience**4%
*“Not fun”*
**Instructions/User Manual/Troubleshooting**4%
*“one was specifically frustrating bc you had to know what was in one of the envelopes to be able to open it”*
**Design-Overall**3%
*“Terrible Game Design”*
**Drop/Impact Protection**2%
*“it fell over”*
### **Top return reasons **
**Size-Overall**25%
**Value For Money**19%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Product Condition**5%
**Quality-Overall**4%
**Drop/Impact Protection**4%
**Gifting Purpose**3%
**Functionality-Overall**2%
**Scratch Resistance**2%
## **Common questions**
- **Is mr whats it funko pop profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 65 tracked products. 35 of 42 products launched in the last 360 days are still selling. 90-day search growth is -69.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mr whats it funko pop niche?**
- 10 brands and 266 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mr whats it funko pop?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.1%.
- **What does it cost to enter the mr whats it funko pop niche?**
- Listings span $10.71–$61.02; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)