---
title: "Moose — $165K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/moose"
last_updated: "2026-08-08T12:25:58.731Z"
locale: en
meta:
description: "Niche score 40/100 · $165K/yr market · 181K searches/yr · $18.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $165K/yr market · 181K searches/yr · $18.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moose — $165K/yr Amazon US Niche (2026) - Flapen"
---
# **moose**
**Skip it**
A concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 40Conversion 57Competition 6Returns 78Price range 81Avg price 85Brand share 19Review moat 55Quality gap 18
**Avg price**
**Great****$18.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.36–$41.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,312.71**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$165K**
$165K/yr · 181K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, moose is a $165K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moose market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$188K–$235K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#1,051**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**4%**
- Dolphin Hat Games68% - B1ykin9% - CHALA7% - Sunset Vista Designs5% - Moose Master4% - Alaiaiden4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 9.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/moose/trend)
## **Top moose search terms**
- **moose decor**84K/yr+12.9%0.2% conv. - **moose gifts**41K/yr+36.2%1.3% conv. - **moose match mayhem card game**28K/yr-15.4%14.1% conv. - **moose match mayhem**10K/yr+21.9%13.2% conv. - **moose gifts for women**12K/yr-2.6%1.4% conv. - **moose gift**7K/yr+31.6%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/moose/search-terms)
## **Top moose products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$33K40%$66K60%$99K80%$132K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moose Match Mayhem - by Taco Cat Goat Cheese Pizza A Wild Adventure Speed-Matching Card Game! Easy Fast and Fun for Family Game Night for Kids Ages 7+ Teens Adults**Dolphin Hat Games**$9.36**4.8★1,196 rev](https://www.amazon.com/dp/B0D324NSNH) [2**B1ykin Sticky Notes Set - 550 Sheets Memo Writing Pa9d Heart Moose Design**B1ykin**$9.44**4.7★793 rev](https://www.amazon.com/dp/B0FRZWT2CH) [3**CHALA Woodland Animal Collection Cell Phone Crossbody Purse-Women PU Leather/Canvas Multicolor Handbag with Adjustable Strap - Moose - stone gray**CHALA**$41.21**4.8★616 rev](https://www.amazon.com/dp/B08HQ7XYKF) [4**Sunset Vista Designs Wilderness Wonders Moose Wind Chime 28-Inch Long**Sunset Vista Designs**$21.16**4.6★1,168 rev](https://www.amazon.com/dp/B004Q9SIW8) [5**Moose Master - Laugh Until You Cry Fun - Your Cheeks Will Hurt from Smiling and Laughing so Hard - for Fun People Looking for A Hilarious Night in a Box**Moose Master**$20.56**4.6★5,235 rev](https://www.amazon.com/dp/B07XGNSH8Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moose Eyeglass Holder Stand Cute Phone Stand For Desk Key Holder**Alaiaiden**$19.59**31 rev10mo ago](https://www.amazon.com/dp/B0FSF6C435) [**B1ykin Sticky Notes Set - 550 Sheets Memo Writing Pa9d Heart Moose Design**B1ykin**$9.44**793 rev10mo ago](https://www.amazon.com/dp/B0FRZWT2CH) [**Moose Match Mayhem - by Taco Cat Goat Cheese Pizza A Wild Adventure Speed-Matching Card Game! Easy Fast and Fun for Family Game Night for Kids Ages 7+ Teens Adults**Dolphin Hat Games**$9.36**1,196 rev2y ago](https://www.amazon.com/dp/B0D324NSNH) [**Lazy One Canvas Tote Bag Novelty Tote Bag for Women and Men Reusable Shopping Bags Perfect for Shopping Travel and Work (Mtn. Moose)**Lazy One**$10.46**150 rev2y ago](https://www.amazon.com/dp/B0CKJB7YGM) [**CHALA Woodland Animal Collection Cell Phone Crossbody Purse-Women PU Leather/Canvas Multicolor Handbag with Adjustable Strap - Moose - stone gray**CHALA**$41.21**616 rev5y ago](https://www.amazon.com/dp/B08HQ7XYKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CHALA Woodland Animal Collection Cell Phone Crossbody Purse-Women PU Leather/Canvas Multicolor Handbag with Adjustable Strap - Moose - stone gray**CHALA**$41.21**4.8★**▲ 314%**](https://www.amazon.com/dp/B08HQ7XYKF) [**B1ykin Sticky Notes Set - 550 Sheets Memo Writing Pa9d Heart Moose Design**B1ykin**$9.44**4.7★**▲ 185%**](https://www.amazon.com/dp/B0FRZWT2CH) [**Moose Eyeglass Holder Stand Cute Phone Stand For Desk Key Holder**Alaiaiden**$19.59**4.8★**▲ 70%**](https://www.amazon.com/dp/B0FSF6C435) [**Lazy One Canvas Tote Bag Novelty Tote Bag for Women and Men Reusable Shopping Bags Perfect for Shopping Travel and Work (Mtn. Moose)**Lazy One**$10.46**4.7★**▲ 55%**](https://www.amazon.com/dp/B0CKJB7YGM) [**Sunset Vista Designs Wilderness Wonders Moose Wind Chime 28-Inch Long**Sunset Vista Designs**$21.16**4.6★**— 6%**](https://www.amazon.com/dp/B004Q9SIW8)
**~~View all trending →~~**
## **What buyers say about moose**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**63%
*“FUN GAME”*
**Ease Of Use**8%
*“Easy to move”*
**Quality-Overall**5%
*“Great merchandise”*
**Trivia Games**5%
*“Cute fun card game”*
**Gifting Purpose**3%
*“GOOD GIFT”*
**Size-Overall**2%
*“Enjoyed size”*
**Educational-Overall**2%
*“Classroom break Saver”*
**Portability**2%
*“It's family friendly and nice and compact, so can travel easily”*
**Value For Money**2%
*“Great price for game night”*
**Material Quality**1%
*“Great material”*
### **What buyers complain about **
**Fun/Entertainment Experience**39%
*“Not fun”*
**Adhesion/Stickiness**11%
*“Not that sticky”*
**Print Quality**6%
*“in reality, the print on the cards is very very small and only the immediate player can see it”*
**Value For Money**6%
*“Expensive”*
**Advertised Vs Actual Product**6%
*“not received as advertised”*
**Instructions/User Manual/Troubleshooting**4%
*“The directions seemed a lot at the beginning”*
**Functionality-Overall**4%
*“does not work”*
**Quality-Overall**4%
*“The item is not good”*
### **Top return reasons **
**Instructions/User Manual/Troubleshooting**19%
**Value For Money**17%
**Advertised Vs Actual Product**16%
**Fun/Entertainment Experience**15%
**Size-Overall**9%
**Product Condition**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Gifting Purpose**2%
**Print Quality**1%
## **Common questions**
- **Is moose profitable to sell on Amazon United States?**
- The niche generates $165K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the moose niche?**
- 7 brands and 32 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in moose?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Adhesion/Stickiness, Print Quality. The return rate is 1.8%.
- **When does demand for moose peak?**
- Demand peaks in Nov–Dec; the busiest month runs 9.2× the quietest.
- **What does it cost to enter the moose niche?**
- Listings span $9.36–$41.21; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.
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