---
title: "Moonknight — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/moonknight"
last_updated: "2026-08-08T12:25:47.720Z"
locale: en
meta:
description: "Niche score 43/100 · $44K/yr market · 218K searches/yr · $27.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $44K/yr market · 218K searches/yr · $27.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moonknight — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **moonknight**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 11Growth 25Conversion 9Competition 64Returns 92Price range 82Avg price 95Brand share 23Review moat 87Quality gap 22
**Avg price**
**Incredible****$27.33**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****269.82**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$4.87–$69.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 218K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moonknight is a $44K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moonknight market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$68K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#39,309**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **33%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**188**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 86%
**Open market**
**7%**
- Funko49% - Marvel22% - BLOKEES12% - LEGO5% - Yazkimo3% - LALAPORT2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.
13K8KHoliday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/moonknight/trend)
## **Top moonknight search terms**
- **moon knight**165K/yr+4.4%0.2% conv. - **moon knight funko pop**26K/yr-22.7%0.8% conv. - **moonknight**15K/yr+10.6%0.1% conv. - **moon knight funko**5K/yr-9.0%1.3% conv. - **funko pop moon knight**5K/yr-31.9%1.8% conv. - **moon knight marvel**2K/yr+0.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/moonknight/search-terms)
## **Top moonknight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Marvel: Moon Knight Vinyl Bobblehead**Funko**$22.01**4.8★1,623 rev](https://www.amazon.com/dp/B09MSLCVK4) [2**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.20**4.3★11 rev](https://www.amazon.com/dp/B0GSXLJ743) [3**Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302**Funko**$41.38**4.8★8 rev](https://www.amazon.com/dp/B0CSWSBKQH) [4**Marvel Moon Knight Crescent Blade Collector Pin**Marvel**$11.08**4.5★11 rev](https://www.amazon.com/dp/B0B75S6CVZ) [5**Funko POP! Marvel: Moon Knight - Mr. Knight**Funko**$22.86**4.8★805 rev](https://www.amazon.com/dp/B09MSKGM7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.20**11 rev2mo ago](https://www.amazon.com/dp/B0GSXLJ743) [**Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)**Yazkimo**$26.97**0 rev8mo ago](https://www.amazon.com/dp/B0G3PMFQ89) [**Funko Pop! Marvel: Moon Knight - Moon Knight (Unmasked | Glow in the Dark) (Amazon Exclusive) #1302**Funko**$41.38**8 rev11mo ago](https://www.amazon.com/dp/B0CSWSBKQH) [**Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)**Yazkimo**$32.72**1 rev1y ago](https://www.amazon.com/dp/B0F2DWWY5C) [**Marvel Legends Series Strange Tales Moon Knight Comics Collectible 6-Inch Action Figure**Marvel**$52.61**489 rev2y ago](https://www.amazon.com/dp/B0CSGTF845)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BLOKEES - Marvel Rivals - Moon Knight - Model Kit - Assembly Required - No Tools - No Cutting - No Glue - No Paint - 14+**BLOKEES**$41.20**4.3★**▲ 384%**](https://www.amazon.com/dp/B0GSXLJ743) [**Yazkimo Unisex Adult Cosplay Costume Sweatshirt 3D Printed Hooded Pullovers Jacket Casual Sweater Hoodies (US Alpha X-Large Regular Regular Grey)**Yazkimo**$26.97**0.0★**▲ 300%**](https://www.amazon.com/dp/B0G3PMFQ89) [**Marvel Moon Knight Crescent Blade Necklace**Marvel**$19.77**3.8★**▲ 159%**](https://www.amazon.com/dp/B0B5B564HB) [**Yazkimo Unisex Moon Knight Cosplay Costume Rival Fantastic Halloween Outfits Adult Jumpsuit Bodysuit (Black Large)**Yazkimo**$32.72**5.0★**▲ 78%**](https://www.amazon.com/dp/B0F2DWWY5C) [**Marvel Moon Knight Graphic Comic Panels T-Shirt**Marvel**$18.91**4.7★**▲ 75%**](https://www.amazon.com/dp/B07PFMX8TL)
**~~View all trending →~~**
## **What buyers say about moonknight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**38%
*“Perfect to add to a gift collection”*
**Quality-Overall**16%
*“good quality”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured and described”*
**Assembly/Installation**6%
*“Quick, easy build”*
**Value For Money**6%
*“worth it”*
**Design-Overall**6%
*“design wise it's incredible”*
**Sharpness**3%
*“Looks really sharp”*
**Size-Overall**3%
*“it fit well”*
**Gifting Purpose**3%
*“Great gift”*
**Fun/Entertainment Experience**3%
*“fun easy build”*
### **What buyers complain about **
**Value For Money**30%
*“Overpriced”*
**Durability**20%
*“Broken”*
**Assembly/Installation**10%
*“crazy amount of pieces to put together”*
**Instructions/User Manual/Troubleshooting**10%
*“The instructions take a moment to comprehend. at first”*
### **Top return reasons **
**Defective Material/Parts**25%
**Size-Overall**14%
**Product Condition**11%
**Advertised Vs Actual Product**7%
**Weight Heavy**7%
**Storage Capacity**7%
**Drop/Impact Protection**7%
**Value For Money**7%
**Gap/Hole**7%
**Assembly/Installation**4%
## **Common questions**
- **Is moonknight profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the moonknight niche?**
- 11 brands and 188 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in moonknight?**
- Top complaints mined from reviews: Value For Money, Durability, Assembly/Installation. The return rate is 1.1%.
- **When does demand for moonknight peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the moonknight niche?**
- Listings span $4.87–$69.47; the average listing price is $27.33 (sweet spot $15–$100). The average incumbent carries 270 reviews — the moat a new listing must climb.
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