---
title: "Products — monster high birthday party supplies - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/monster-high-birthday-party-supplies/products"
last_updated: "2026-08-08T13:10:47.477Z"
locale: en
meta:
  description: "Niche score 50/100 · $85K/yr market · 391K searches/yr · $13.62 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $85K/yr market · 391K searches/yr · $13.62 avg price. Weak search conversion (1.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — monster high birthday party supplies - Flapen"
---

# **monster high birthday party supplies**

**Worth a look**

Shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Market size 21Growth 25Conversion 20Competition 84Returns 81Price range 57Avg price 63Brand share 81Review moat 73Quality gap 21

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****564.92**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.62**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.03–$28.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$85K**

$85K/yr · 391K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Products