---
title: "Modern Horizons 2 — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/modern-horizons-2"
last_updated: "2026-08-08T15:51:42.130Z"
locale: en
meta:
description: "Niche score 36/100 · $105K/yr market · 16K searches/yr · $211.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $105K/yr market · 16K searches/yr · $211.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Modern Horizons 2 — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **modern horizons 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 26Conversion 39Competition 30Returns 97Price range 15Avg price 44Brand share 0Review moat 74Quality gap 37
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****533.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$211.72**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$105K**
$105K/yr · 16K searches
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$16.56–$573.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, modern horizons 2 is a $105K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 36/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modern horizons 2 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$106K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#1,225**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **17%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Magic: The Gathering89% - HSBR11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — +0.7% search growth over the last 90 days.
500300Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/modern-horizons-2/trend)
## **Top modern horizons 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering Modern Horizons 2 Draft Booster Box | 36 Packs (540 Magic Cards)**Magic: The Gathering**$291.98**4.7★917 rev](https://www.amazon.com/dp/B092N73PYP) [2**Magic: The Gathering Modern Horizons 2 Set Booster Box | 30 Packs (360 Magic Cards)**Magic: The Gathering**$346.40**4.7★928 rev](https://www.amazon.com/dp/B092N73PXS) [3**Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories**Magic: The Gathering**$133.79**4.7★1,616 rev](https://www.amazon.com/dp/B092N7CL3N) [4**HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit**HSBR**$61.50**4.6★123 rev](https://www.amazon.com/dp/B0971P7WMK) [5**Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi**Magic: The Gathering**$16.56**4.7★49 rev](https://www.amazon.com/dp/B097MQ2F2K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic: The Gathering Foundations - Play Booster Box**Magic: The Gathering**$144.20**359 rev1y ago](https://www.amazon.com/dp/B0D9KYV7B8) [**Magic: The Gathering Modern Horizons 3 Play Booster Box - 36 Packs (504 Magic Cards)**Magic: The Gathering**$245.12**399 rev2y ago](https://www.amazon.com/dp/B0CTLT5DJQ) [**Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi**Magic: The Gathering**$16.56**49 rev5y ago](https://www.amazon.com/dp/B097MQ2F2K) [**HSBR MTG Magic: The Gathering Modern Horizons 2 Prerelease Kit**HSBR**$61.50**123 rev5y ago](https://www.amazon.com/dp/B0971P7WMK) [**Magic The Gathering C97540001 Modern Horizons 2 Set Booster Pack Multi**Magic: The Gathering**$19.10**55 rev5y ago](https://www.amazon.com/dp/B094P1MJVC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: The Gathering Foundations - Play Booster Box**Magic: The Gathering**$144.20**4.7★**▲ 130%**](https://www.amazon.com/dp/B0D9KYV7B8) [**Magic The Gathering C78530001 Modern Horizons 2 Draft Booster Pack Multi**Magic: The Gathering**$16.56**4.7★**▲ 100%**](https://www.amazon.com/dp/B097MQ2F2K) [**Magic: The Gathering Modern Horizons 2 Bundle | 10 Draft Boosters (150 Magic Cards) + Accessories**Magic: The Gathering**$133.79**4.7★**▲ 31%**](https://www.amazon.com/dp/B092N7CL3N) [**Magic: The Gathering Modern Horizons Booster Box | 36 Booster Packs | Factory Sealed One Size**Magic: The Gathering**$296.38**4.6★**▲ 20%**](https://www.amazon.com/dp/B07PFG2R4K) [**Magic: The Gathering Modern Horizons 2 Collector Booster Pack | 15 Magic Cards**Magic: The Gathering**$62.50**4.4★**▲ 18%**](https://www.amazon.com/dp/B093QNYK76)
**~~View all trending →~~**
## **What buyers say about modern horizons 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“Great set with good value and fun pulls”*
**Collectibles**22%
*“Well worth it to me having just started my collection”*
**Advertised Vs Actual Product**22%
*“Was as expected”*
**Fun/Entertainment Experience**11%
*“fun to open”*
**Quality-Overall**6%
*“The quality of this set is great for beginners”*
**Suitability Beginner**6%
*“The quality of this set is great for beginners”*
### **What buyers complain about **
**Value For Money**100%
*“Not worth the money”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is modern horizons 2 profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 12 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the modern horizons 2 niche?**
- 2 brands and 60 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in modern horizons 2?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.6%.
- **When does demand for modern horizons 2 peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the modern horizons 2 niche?**
- Listings span $16.56–$573.14; the average listing price is $211.72 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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